16/07/2019
ANSWERS TO YOUR BLOG PROFIT QUESTIONS!
“How to start a blog”
“How to create a blog”
“How to create a blog website”
“How to create a blog page”
“How to make money with a blog”
You see when people in Nigeria think about setting up a blog, this is what comes to their mind.
They think their blog must be focused on current affairs, gossip, and entertainment for it to be profitable.
They think because Linda Ikeji and other popular bloggers in that arena who have been so successful get so much traffic, that they will get the same results as well.
The next thing that comes to their mind is to sign up with Google Adsense or any of the network that publishes advert content on peoples blog and pay them peanut for doing so.
The funny thing is, even those who succeed in getting a Google Adsense approved and place on their website suddenly discovers that they are not getting enough traffic. And for those getting little traffic, they could not convert it to money for themselves.
Now listen up… If you want to build a successful and profitable blog that you are 100% in control of, you can do so by employing a different strategy.
And that strategy can be used to set up a blog in any career or market of your choice, and depending on how creative your ideas are and the angle you are marketing from, you can create an amazing and profitable blog doing the exact opposite of what Linda Ikeji and others are doing.
And to do that here are the blueprints you need to have
1. Set Up Your Blog
2. Write great content
3. Drive Traffic
4. Build Newsletter List
5. Monetise
Before you go ahead with the above steps, I want you to bear in mind the following expectations.
• Writing great content for your readers is the hardest part, but it gets easier overtime, especially if you want to build a real business that will provide a solid income for you for several years.
• Blogging is easy, but it takes a while for relationship and profit to start rolling in. The model I teach is the fastest blogging model to make money and it’s opposed to the popular model that others spend 1 – 2 years before they start making money.
• Attracting visitors to your blog is the single most important factor that will make it possible for you to make or earn money from your effort. Fortunately, if you know how to pay for traffic, you can easily attract up to 1000 – 2000 daily visitors to your blog.
Now let’s move on to the 5 steps you need to build in order to create a profitable blog that you can leverage your business upon.
1. Setting Up Your Blog
I’m sure many people know how easy it is to set up a free blogger account at blogspot.com.Other blogs can also be set up on the free WordPress platform.
However, I do not recommend you start a blog on a free platform because it doesn’t look professional, and it make the person behind the blog appear unserious and unprofessional.
Truth is a free blog account can be lost at anytime. Sometimes, the owners of these blogspot accounts start deleting accounts if they feel you’re not following some rules.
However, when you are serious about setting up a blog, you should buy a domain name and hosting and set it up there so that you have full control of the blog and publish whatever pleases you on that account.
2. Write Great Content
Writing great content is one area many people find difficult to do.
If you are a beginner, you may think that it’s impossible to consistently write great content. If you want to write great content, you will need to subscribe to many newsletters in your market. This will give you an idea of the area that people who are in that market want article written on.
So when you get emails from these newsletters, you will need to look at those ideas, and pick an area that is applicable to your local market and write about it.
And if you’re blank or you don’t know what to write, Google is there to help you. Just type the subject line of what you want to write about, and you will get many results.
Sort them, read as many as 10 different pieces of information, select and highlight ideas that applies to your local audience.
Then sit down and write.
Add your own experience and at the end of the day, you’ll come out with a very unique and original article that your readers will love.
Granted, in the beginning, it will be hard, but when you continue to write, overtime, you’ll start getting good with researching and writing, and above all you will become more educated in that area that you can sit down and write a whole article from the top of your head on that market.
3. Drive Traffic
Traffic is the life blood of any business. If you don’t have visitors coming to your website, no matter how good your contents are, you will not get anyone to interact with you on your blog.
It’s just like setting up a shop in the middle of the desert and expecting people to come and buy your goods or services.
Traditional blogging employs SEO (Search Engine Optimization) to get website visitors to their sites. And that is why many people do not believe in blogging because it takes a lot of time to optimize your website and get it to start receiving targeted visitors.
You know what? I hate SEO because you simply can not control the traffic and you’re helpless when you depend on SEO to power the traffic to your blog. If you depend on SEO, you’ll wait for as much as 6 months – 3 years before your blog picks up and start making you money.
I’m sure you don’t have that type of time to wait. Because
Google is crazy. They change their algorithm anytime they wish, so even if your blog start receiving visitors, a single change from Google will suffocate your blog from receiving visitors.
So what’s the solution?
Buy the traffic. Forget free traffic
To buy the traffic, you simply visit high trafficked websites and place banner adverts there that redirects to your blog.
Huge websites like Nairaland.com, Punchonline newspaper etc offer services like this. If you want to scale your business up, you better buy clicks from giants like Facebook, Google Adwords etc.
And with funds as low as N5000, you can start getting the exact type of audience you want to your blog in 15 minutes or less.
And if your blog is well monetized, you should be able to triple any amount you spend in adverts from the traffic you funnel to your blog.
4. Build An eMail List
Most people who set up blogs do not have a newsletter list. That is so sad because these bloggers are simply leaving a lot of money on the table.
If you want to start commanding huge income from blogging, then you should be building a list from day one.When you build a list as you blog, something magical starts to happen to your blog career. You’ll be in total control of the people who visits your blog.
How?
When someone subscribes to your newsletter, you now have the person’s name and email address and that person has given you permission to send him/her updates and tips on your market. That permission to send emails to subscribers is the most powerful asset you have and you need to work hard to protect that trust.
And when you give real value in response to this, you become a money magnet when you publish any newsletter. I will tell you how this is done in the last point on monetizing.
The purpose of building a list is to continuously afford you the privilege of emailing your readers each time you publish a new post on your blog.
5. Monetising Your Blog
Have you ever imagined sending an email out and making as much as N100k – N200k in a short period of time?
Do you know that it is very easy to send out just one email and make as much as N100k in a single week if you have a blog that has a following of thousands of readers?
In my own case, each time I write a blog post, on those days that these posts go live, I make as much as N50,000 – N150,000 in a single day. Or how else could you explain why I keep writing you great articles like this one from time to time.
It is because it is profitable for me to properly educate people on how to do these things. And more importantly, this knowledge people are getting from me are transforming lives in droves, when they implement my training.
So it’s a WIN, WIN situation. My blog reader benefits from my posts, and I benefit as well, because I truly added value.
The same thing will happen to you if you decide to follow this model, because it is a fundamental success principle.
Now take a look at this blog you’re presently reading this article from, did you see any adverts that resemble Google Adsense adverts?
I’m sure what you’re seeing are banner adverts at the right hand side of this blog. These banner adverts are there for a reason.
Now let me ask you.
Would you prefer being paid $50 (N15,000) per week from clicks on adverts on your blog, when 1,000 people visits [Google Adsense],
or…
would you rather prefer making N70,000 from clicks from the same number of people?
I’m sure any sane person would go for the latter. Now this is what happens when you have Google Adsense on your site.
Let’s assume Google is paying you 25% of the bid amount that each subscriber pays per click.
Now let’s say that the advertiser pays Google 20 cents per click ($0.2). 25% of $0.2 = $0.05 (Google pays you 5 cents per click)
That means if you get 1000 people to click on those adverts, you’ll make 1000 x $0.05 = $50 = N15,000
On the flip side of the equation, what about if you own the same advert that people click on, and that advert has a product that sells for N3500.[Or that you make an affiliate commission of N3500 from]
Let’s assume that the same 1000 people click on that advert, and just 2 percent (2%) of those people purchase that product. That would be: 0.02 x 1000 = 20 sales 20 x N3500 = N70,000.
So in the first case with someone who had a Google Adsense, he will only make N15,000 which is $50.
And in the second case (Smart Blogging), this blogger makes N70,000 with the same amount of website visitors in the same time frame.
And guess what! In the first case where you’re paid $50 from Google, the owners of those adverts placed on your blog by Google and clicked by visitors you generate actually made that N70,000 while you are there struggling for crumbs.
So you can see, it’s more powerful and profitable to blog the smart way like I do because you will be totally in charge of both your traffic and your income.
And to monetize your blog to profitability, you will need to place banner adverts of your own products or the ones that you are affiliated with in other to be paid from the proceeds of the traffic that you generate.
Smart Blogging is an interesting way to keep making a consistent income when you’re passionate about your niche, and really concerned about meeting the needs of your readers.
And according to Zig Ziglar, “If you help enough people to get what they want, you will get everything you ever wanted in life”.
Original Post By Joe Okoro(Owner and operator of THE BLOG CASH UNIVERSITY)
