22/02/2021
1. Determine When Your Audience is Active
Instagram does not serve content to users in chronological order, meaning there is no true “best time to post.” However, you can discover when your audience is most active. You can find this information in the Followers section of Instagram Insights organized by day of the week and time of day.
Using this insight, plan to post your Instagram content within these time frames. Be sure to track the success of each post and time and adjust your schedule if necessary.
2. Appeal to Your Target Audience
When reviewing the Followers section in Instagram Insights, does the age, gender, and location information align with your target audience? If so, you’re doing something right! If not, you need to examine your posts and identify why you’re appealing to a different market than initially intended. Adjust your content accordingly to attract attention from the right audience.
On the other hand, if you’re unsure about who your audience is, Instagram Insights will tell you. With the audience demographic and geographic information in mind, you can craft relevant and timely content to appeal directly to this particular segment of your market.
3. Understand the Type of Content Your Audience Engages With
Users won’t want to follow your account if you don’t post content they are interested in. Using the Posts section, look at the engagement, impressions, and reach data for your Instagram Stories, photos, and videos. Out of the three content types, which tends to generate the best results? You can also organize your content by certain metrics and time periods. This is beneficial in determining what type of content your followers tend to interact with most.