TOC Media House

22/06/2023

What does your “Bio or About” section say about you at first glance?

Will I come to your profile and still need the services of a tour guide to help me understand what it is that you do or represent? 😩

If you are intentionally building your profile (as an individual or business) you should treat this part of your profile as “very important”.

Go straight to the point. No weird abbreviations. Leave out your club or secondary school nickname. Don't use foul words. Use correct tenses.

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Let me give you some examples:

“Simple me”

“Fine baby. Not in a competition. Calm but rugged too”

“Am d apple of God's eye”

“I don't take non.sense. If you do anyhow, you see anyhow”

The list is endless...

I've seen a lot of people do this and it's hard to be able to reach everyone hence this post.

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This section of your profile is sensitive because it determines to a large extent whether a visitor will want to go through your page or scroll past it.

I think we all want anyone who visits our profiles to appreciate all we do and possibly do business with us. If this section looks very unserious, you might lose them.

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Here's what my bio looks like:

“Here, I talk about EVERYTHING CONTENT. Learn how to up your content game as a business or individual”

It's detailed and straight to the point. One look at it and you'll have an idea of what I do and talk about.

Take a cue from here and act accordingly if you need to.

Your bio can attract clients to you. I have worked with some individuals because they saw my rich bio and reached out to me. This too can happen to you.

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Let's intentionally keep making progress 💪.

08/06/2023

When I got a job as a content creator for my current company, I was partially scared. Yes, because it was going to be my first time having anything to do with the real estate industry.

I was tasked with creating content calendars and also managing our social media platforms. It was a huge task for me at the time.

So what did I do?

These were some of the things I did:

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✅ I started studying other real estate companies to see what they were doing. I also read a lot of blog posts and watched videos.

Proper research is vital to you as a content creator. You can get tons of content ideas by visiting other people's platforms. Learn to study, it will greatly help you.

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✅ I became aware of our goals as a company even on a weekly basis and created content to suit them.

Creating content becomes easier if you understand the goals or targets of your organization. Get acquainted with your weekly or monthly targets, it will help you maintain focus on the type of content to create.

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✅ I asked questions. Yes, I did this and I am still doing this. I reached out to senior content colleagues with my questions and got answers.

This point has been very rewarding. I have people in my network who are already doing well for themselves when it comes to creating content so it's easier to get answers from them.

You have to intentionally build a network of creators like yourself or find your way into any. You cannot succeed in this field as a “one-man army”. It can be exhausting.

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✅ I prayed. I believe in God’s divine help and in the power of The Holy Spirit to increase my level of creativity. It works all the time.

There are times when I run out of ideas or strategies to employ and I close my eyes to call on God. He comes through for me, anytime and any day.

I do not downplay the place of hard work or study but there is also a place for Divine Help. I am a product of it.

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Creating content can be a bit tasking sometimes but there are ways to go about it. I hope you find the tips above helpful.

Let's keep building 💪.

05/05/2023

In your quest to be in our faces at all times (building visibility), your content must possess these 3 qualities:

Quality. Authenticity. Relevance.

Do not post any and everything simply because you want to appear consistent. Showing up consistently with content that lacks quality, authenticity, and relevance will bore your audience.

Give in to in-depth research. It has always worked. When you diligently do this, your results will speak for you because it will reflect in the quality of the content you put out.

Your content should be void of false facts. If your audience begins to see you as someone who uploads content that contains false facts, they will not take you seriously. There's nothing as sweet as when you are recommended as an authentic content creator, no matter the field.

In being authentic, be you. Stick to your uniqueness in content creation because no one does it the way you do 🥰. Don't try to imitate Mr. X or Miss Y. Be “U”.

You are not supposed to upload every type of content. Do not create content in niches way different from yours because you want to increase the “quantity” of content on your page. Create content that is relevant to your area of expertise. Focus on your areas of strength and leave the rest for the “real owners”.

Remember that for every content that you put out, you want your audience to perceive it as being quality, authentic, and relevant.

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If you found this insightful do let me know in the comment section. Tell me also, what other attributes do you think content should have?

27/04/2023

If you upload content on social media (as a business or an individual), then this is for you.

Variety is the spice of content creation.

Your audience will get bored if they are always consuming a particular type of content from you.

Be adventurous with your content. Try out different forms of content that resonate with your audience and focus on them.

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I am still in the business of helping you get your content game right. I am open to working with you on planning or reviewing your existing content.

19/04/2023

You cannot afford to treat your business page “anyhow”.

Customers will come looking for you and the first impression that they have of you is very important.

Watch to learn what you should avoid on your page.

15/04/2023

Just because a word looks “big or sophisticated” to you, it doesn't mean that it must be in your content.

Your audience should be able to get the message your content is trying to pass at first glance.

Let me know what your thoughts are in the comment section.

Happy Weekend ❤️

06/04/2023

There are individuals/brands that immediately stand out when their names are mentioned, without difficulty.

It's so because they have intentionally worked on how they want to be perceived. That is the power of “brand perception”.

Watch, learn, drop a comment, and share if you got value.

04/03/2023

Creating any form of content is sometimes tasking. Your level of discipline will constantly be tried.

But you don't have to quit in the process.

The fact that your content will solve a problem is enough reason to keep you going.

Develop a positive attitude. Take a break when necessary to clear your head.

You got this ❤️

19/01/2023

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There are several ways to optimize your Facebook business page to increase engagement and reach.

Here are a few key strategies:

1. Create high-quality, engaging content that aligns with your brand and target audience. This can include text posts, images, videos, and live videos. Infuse storytelling too. It sells all the time.

2. Use relevant keywords and hashtags in your posts to make them more discoverable to users (emphasis on relevant).

3. Share content from other relevant sources to provide value to your audience and increase visibility.

4. Use Facebook Insights to track the performance of your posts and make data-driven decisions about what types of content to share.

5. Engage with your audience by responding to comments, hosting Q&A sessions, and running contests or giveaways. We love giveaways 🥰.

6. Use Facebook advertising to reach a larger audience and increase brand awareness. Apt!

7. Encourage your followers to share and engage with your content to increase visibility and reach.

8. Keep your page up to date, post frequently, and keep your bio and contact information accurate.

9. Use Facebook's Call-to-action feature on your page to drive conversion.

10. Finally, consider running a page audit every few months to check for any areas of improvement.

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These steps will keep your page on track and give you the results you seek.

Let's keep building💪

17/01/2023

The blog posts or articles that you have written can make or mar your business. They can position you as an authority in your industry if taken seriously.

Do you know that the way and manner you write articles for your blog/website affects the number of visitors to your blog? This in return determines the rate of conversion and sales.

Yes, it is important to understand how to write better articles - articles that are well-articulated and resonate with your audience.

When I started writing articles for websites, I had a few challenges with understanding what I was doing. I made mistakes that cost me time and energy. But today, I know better.

I want to give out a simple ebook on article writing on the 1st of February. You can call it a foundational guide. It gets you started on your journey to becoming a seasoned article writer.

The book will be available for free. It's my first digital product so I want to add value to you with it😊.

Join the waitlist here so that you will be notified when the download link goes live 👇

https://chat.whatsapp.com/HBPJhTPlGTdKmaoNo1myQp

You see this content writing matter, we go get am well well 😁.

Let's keep building 💪

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