https://texx-digital.business.site/

Tex Digitals, Agip Road Port Harcourt, Port Harcourt (2026)

14/08/2023

Cheers to a New Week!

My simple message to you is
Go For It!!!

13/08/2023

𝐖𝐡𝐲 𝐃𝐨 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐓𝐨 𝐂𝐚𝐫𝐫𝐲 𝐎𝐮𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬?

Promotion involves the various strategies and techniques that help to communicate a product to the audience. The goal of promotions is to present your product, increase demand, and differentiate it.

Why do we need to promote our business?

🔷 Development of brand image:

Brand image is when people associate a brand with a particular products. For instance, when you think about soccer, it's Real Madrid or Arsenal, when you think about toothpaste, Oral B comes to mind. This promotion objective tends to create or restore the brand image and makes product more recognizable amongst others in the market.

🔷 To Inform customers:

Marketing promotion is vital for telling people about changes in products or brands policies. It also helps to describe the features and details of the products.

🔷 Showing superiority over competitors:

Everybody uses promotion marketing these days, so to be competitive, each brand needs to apply a long-term promotional strategy.

🔷 Turning potential buyers into real customers:

If promotion styles like personal selling, advertising and others are used appropriately, they stimulate demand for the product.

07/08/2023

Everyday brings an opportunity to do more. Learn from mistakes you've made and start again more intelligently.

Don't deny yourself of being part of something great. Remember that every vision looks like a failure at the beginning but with time, the case is different.

My friends, brace up and move on!

28/07/2023

𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐁𝐑𝐀𝐍𝐃𝐈𝐍𝐆 (𝐏𝐓. 𝟒)

🔷 Develop a Posting Schedule:

After you’ve chosen social media platforms that complement your business’s strengths and filled out your profiles, it’s time to develop an effective posting schedule.

Your posting schedule will dictate several things, including:

📍 What kinds of content you post
📍 How often you post
📍 What time of the day you post
📍 What’s included in the post

While these factors will vary between platforms, it’s essential to optimize your posts to reach as many users as possible while still staying true to your business’s brand.

Remaining consistent in your posts’ frequency and type of content will help develop your business’s branding in the eyes of your users.

🔷 Interact with Your Audience:

Many business owners don’t see results from their social media branding strategy due to a lack of, well, socializing. It’s not enough to build a great profile and post helpful content consistently. You need to interact and engage with your audience regularly.

Social media companies design their platforms to promote interaction. The more active you are, the more likely it is that platforms will promote your posts. Furthermore, interacting with your audience shows current and potential followers that you’re responsive, trustworthy, and credible.

Here are some ways you can become more engaged with your audience:

📍 Reply to all of the comments on your content
📍 Share content produced by users on your profiles
📍 Comment on the profiles and posts of your target audience.

🔷 Integrate Your Website into Your Social Media Presence:

To maximize your brand presence on social media, you have to find ways of integrating your website into your platforms. Why? Because your website remains the superior converting tool, even though social media offers some selling functionalities. As we discussed before, the first step would be to share a link to your website in your bio.

Here are some other helpful strategies for connecting your social media audience with your website:

– Regularly share blog posts on your feed
– Take advantage of other link opportunities on each platform
– Include a call-to-action to encourage users to click on links
– Offer a discount code or coupon for users who visit your website.

26/07/2023

𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐁𝐑𝐀𝐍𝐃𝐈𝐍𝐆 (𝐏𝐓. 𝟑)

Branding yourself on social media is all about getting in front of your target audience and communicating effectively about why your business is worthy of attention. Ways you can build your brand presence on social media include:

🔷 𝙈𝙖𝙠𝙚 𝙎𝙪𝙧𝙚 𝙔𝙤𝙪𝙧 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙋𝙧𝙤𝙛𝙞𝙡𝙚 𝙄𝙨 𝘾𝙤𝙢𝙥𝙡𝙚𝙩𝙚:

The first step is to outfit your profiles with brand-related content in the form of images and links.

Pay attention to the following under the following points:

𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙋𝙧𝙤𝙛𝙞𝙡𝙚:

Your profile picture is a relatively basic part of your profiles, but it plays a major role in social media branding. You need to ensure all social media profile pictures sport your business’s logo.

Why? Because your logo will create a sense of uniformity across all platforms and make it easier for users to identify your business in search results.

𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝘽𝙞𝙤:

On this section, you should feature a brief summary of your business and what it offers to customers. Some social media platforms offer more space for your bio than others, but you don’t want to overwhelm visitors when they first get to know your business.

Try to limit your bio sections to two or three sentences.

𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙇𝙞𝙣𝙠:

To complete your social media branding strategy, you need to bridge the gap between your social media presence and your website. One of the easiest, most effective ways to accomplish this goal is by providing a link in your profiles. We also have a link on all of our major social media accounts.

By linking users on social media to your website, you’re further illustrating the reach of your business’s brand. Now, your first impulse might be to link to your homepage. And while that’s always a good option, you could also feature landing pages or recent blog posts.

🔷 𝙐𝙨𝙚 𝙏𝙝𝙚 𝘽𝙚𝙨𝙩 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙋𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨 𝙁𝙤𝙧 𝙔𝙤𝙪𝙧 𝘽𝙧𝙖𝙣𝙙:

With dozens of social media platforms available, many businesses don’t even know where to begin with their branding strategy. Our advice: Don’t try to spend your time and energy across too many platforms. It’s much smarter to find the social media platforms that play to your business’s strengths.

For example, if you’re selling beautiful homemade jewelry, a social media platform that relies heavily on visuals will work best for your branding purposes. In this case, Instagram and Pinterest are great choices.

However, if you own a business that offers tax services, you might not have much visual content to share. In this instance, LinkedIn, Facebook, and other dynamic platforms are better options.

So consider each social media platform’s advantages and disadvantages, then decide which best suits your business’s needs.

24/07/2023

Do what you've never done before and you'll be shocked at the result.
Great potentials lies within you
Yes or Yes?

21/07/2023

𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐁𝐑𝐀𝐍𝐃𝐈𝐍𝐆 (𝐏𝐓.𝟐)

Before you can start carving a social media branding strategy, there are some important factors to consider.

𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝

It’s not possible to focus on social media branding before you have a firm grasp on your business’s brand — at least not effectively. This understanding will influence everything you do related to branding on social media. If you haven’t yet fleshed out this portion of your business, then take some time to perform market research and create a brand.

This might be tricky initially, but having this information will simplify all of your branding efforts moving forward.

𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞

The audience you’re trying to reach is another major component to consider before diving into social media branding. You need to think about what they’re expecting to see from your business, how they’ll react, and what they prefer to see.

Learning about your target audience can provide you with key information that will inform your social media branding strategy. Here are some things you should know about your audience:

🔷 Their age range

🔷 Their likes and dislikes

🔷 What companies they already interact with

🔷 What kinds of problems they face

Let's meet here next week

19/07/2023

SOCIAL MEDIA BRANDING (PT. 1)

As a business owner, you're probably already familiar with the general concept of branding. However, you might not be confident about branding in the age of social media.

What is social media branding?

It is the process of connecting with your target audience across social media platforms by boosting brand awareness.

The process of social media branding can be optimized by carving a strategy. This will eventually lead you to your business goals including increasing your chances of getting noticed. Remember that your social media branding strategy needs to be applied to every social media platform.

Stay tuned for Pt.2

14/07/2023

𝐇𝐨𝐰 𝐓𝐨 𝐆𝐫𝐨𝐰 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 (𝐏𝐭 𝟐)

🔷 Have a defined brand voice:

You must be consistent not only in your posting timetable, but everything about your brand.

Make it easy for consumers to understand your brand by maintaining same and identity across all marketing channels.

So, once you design your brand strategy, make sure it aligns with your social media strategy.

🔷 Quit the overnight success narrative:

It leads astray. Be patient enough to subscribe to process. There is no need to pay for views and followers, and at the end, you will have audience but no engagement on your posts or conversions.

Organic growth is the most authentic and effective way if building a sustainable presence. Why? Because you'll be obtaining real data from your target audience and that will help you tailor your approach to serve them better.

🔷 Adjust your posts based on current events:

These days, consumers hold brands to a higher standard.

Companies are expected to be more vocal about social issues and be more transparent on their stance. This approach should also be reflected in your social media strategy during times of social unrest, cultural events and news.

Sometimes, it can be as simple as not posting anything for the day and pausing paid social ads. In other cases, it can require releasing a statement.

In any case, you have to be flexible and work quickly to determine how to proceed

12/07/2023

𝐇𝐨𝐰 𝐓𝐨 𝐆𝐫𝐨𝐰 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 (𝐏𝐭 𝟏)

Having a social media presence goes beyond having a profile with content. It means creating content tailored to the interests and needs of your target audience. I'm going to share some tips in how to grow social media. They include:

🔷 Engage your audience:

Social media establishes your relationship with your audience. This you can do by providing platforms/opportunities for your followers to connect with your brand on a deeper level. It can be in the form of invitations to participate in discussions in comment section, answering Q & As and doing live videos.

You can gain insights into your audience's likes, dislikes, challenges and concerns through these activities. This will then equip you to create targeted campaigns that convert.

🔷 Leverage trends and buzzy content:

Trends can boost your brand awareness and help you generate bursts of traffic. It's an opportunity to think outside of the box and join in on something you already know your audience will enjoy.

Always, as a matter of fact, go back to your drawing board and review your brand strategy whenever in doubt.

🔷 Stay active and consistent:

Social Media is a game of visibility and with brands, it is often out of sight, out of mind, so it's important that you're on your social media platforms and post consistently.

If you find yourself running out of contents or ideas , start with a lower posting cadence and limit the platforms on which you are active. It is also helpful to plan out your content at least a month ahead of time and have your creative assets ready so that you are never left scrambling.

10/07/2023

𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐄𝐧𝐨𝐮𝐠𝐡

It is true that today is Monday motivation. How long do we have to keep motivating you? I know there is something you want to do, and all that you need right now is inside now. Just start.

Get to work (action), it may be difficult starting out, but if you follow through, it will then be natural to you. At that time, it is now a habit.

I don't want to write a long epistle, what you fear the most is the first thing you need to do.

Have a productive week.

07/07/2023

Graphic Designer
Needed

Dm if you're interested

Tex Digitals

14/08/2023

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07/08/2023

28/07/2023

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24/07/2023

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07/07/2023

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