Chikwado David

23/08/2026

If you are running Facebook Ads and you don't know what CPC means, you need to understand it now before spending more money.

CPC means Cost Per Click.

It tells you, on average, how much you're paying for each click on your advert.

But this is where I want you to be much careful.

Don't see a low CPC and immediately conclude that your advert is doing well.

You can have very cheap clicks and still make no sales.

Because the question is not only:

"How much am I paying for this click?"

The bigger question is:

"What am I getting from these clicks?"

Are the people clicking actually interested?

Are they messaging you?

Are they becoming leads?

Are they buying?

That's why I don't like looking at one number and using it to judge the whole advert.

CPC is important. But CPC alone cannot tell you whether your advert is profitable.

Learn the numbers.

Understand what they mean.

Then you can make better decisions with your money.

I'll be breaking down more of these Facebook Ads terms and strategies as we get closer to our Facebook Marketing Training on September 10.

Don't just run the advert. Know what you're looking at.

Chikwado David

23/08/2026

Happy Birthday to you, .
As I always say, some friendships start as ordinary friendships, but with time, certain people become family. That’s exactly what you have become to me. We started as a friend, but today, I hold you in a much higher place—as a brother.

I genuinely appreciate you for the kind of person you are and for the many moments we've shared.
On this special day, I pray that this new chapter brings you greater wisdom, sound health, peace of mind, meaningful relationships, and opportunities that will take you to places you've always desired to reach.
May your efforts begin to yield even greater results. May you never lack the right people, the right opportunities, and the grace to recognize them when they come.

Joshua, I sincerely wish you the very best in life. Keep becoming the man you're meant to be, and never forget that there are people who genuinely value and appreciate having you in their lives.

Happy birthday, bro. More life, more wins, more growth, and many more beautiful years ahead.

Cheers to another year, brotherly.

Chikwado David

22/08/2026

Having a business is one thing. Knowing how to consistently find customers is another.

For the past few days, I've been talking about something I believe many entrepreneurs don't take seriously enough.

Marketing is a skill.

Not luck.

Not posting every morning and hoping someone buys.

Not waiting for your friends to share your business.

Not putting money into an advert and hoping Facebook will somehow bring customers.

A business needs attention.

That attention needs to become interest.

Interest needs to become trust.

And eventually, trust needs to become a buying decision.

The more I studied this, the more I realized something:

Many people don't have a product problem.

They have a marketing and customer acquisition problem.

I have seen people with good products struggle to sell.

I've seen people with valuable knowledge struggle to find customers.

I've seen online sellers post consistently and still complain that nobody is buying.

And I've also seen businesses grow simply because they understood how to get their offer in front of the right people.

That is the difference.

Sometimes, the question isn't:

"Is my product good enough?"

Instead the question should be:

"Do enough of the right people know about it?"

This is why I decided to put together my Facebook Marketing Training.

On September 10, I'll be opening the training for entrepreneurs, online sellers, affiliate marketers and digital marketers who want to learn how to use Facebook Ads strategically to reach the right audience and sell online.

And I want to make something clear.

I'm not coming to teach you how to press a few buttons inside Facebook and tell you you've learnt advertising.

I want you to understand the thinking behind the process.

Who to reach.

What to say.

How to position your offer.

How to approach potential customers.

How to use Facebook Ads to generate opportunities for your business.

And most importantly, how to develop a skill you can continue using beyond this training.

The full details of what you'll learn, the benefits, how you can apply the skill to your own business or use it as a service for others, and how to join...

I'll share all of that later

For now, remember the date:

10/09/2026

This is not the end of the conversation.

Chikwado David
.

21/08/2026

Most people don't waste money on Facebook Ads because Facebook Ads don't work.

They waste money because they don't really understand what they're doing.

I've seen this happen so many times.

Someone of you run Ads only when you wants more sales. You create a nice-looking post, put ₦5,000 behind it, select some interests, click Publish...

And then they wait.

If sales come:

"Facebook Ads work!"

If sales don't come:

"Facebook Ads don't work."

Honestly, I find this very funny.

But the more I watched people run their businesses this way, the more I realised that the problem wasn't Facebook.

The problem was the approach.

Advertising shouldn't feel like gambling.

You shouldn't put money into an advert and start praying that somebody, somehow, will buy.

Imagine walking into Alaba Market in Lagos and telling a trader:

"Give me any product. I'll sell it to anybody."

The trader might just look at you and wonder what exactly you came to do.

Because a serious business person thinks about the customer before thinking about the sale.

Who needs this product?

What exactly do they want?

What problem are they trying to solve?

Can they afford it?

Why should they buy from me?

Facebook Ads is no different.

And this is one of the things that has really changed the way I look at advertising.

Before you spend ₦1 on an advert, you should already have a reason for spending that money.

You should understand your audience.

Your offer.

Your message.

Your objective.

And, most importantly, what you want the person to do after seeing your advert.

That is why I keep saying:

Facebook Ads is a skill.

It is not just about knowing where to click inside Ads Manager.

It is about understanding the business behind the advert.

And this is exactly what I want to help people understand in my Facebook Marketing Training, launching on September 10.

I'm going to be teaching you how to use Facebook Ads to reach the right people, generate leads, sell online, and understand how to approach potential customers properly.

This is for you if you're:

- An entrepreneur trying to get more customers.
- An online seller struggling to reach enough buyers.
- An affiliate marketer looking for a better way to generate leads.
- A digital marketer who wants to understand Facebook advertising properly.
- Or someone who simply wants to learn a practical digital skill that can be applied to a real business.

And let me be clear about something.

I'm not coming here to promise you overnight success.

That's not how I see skills.

I want you to understand what you're doing, why you're doing it, and how to make better decisions with your money.

Because when you understand the skill, you don't have to keep guessing.

You can test.

You can observe.

You can adjust.

You can improve.

That's the kind of knowledge I want to pass across.

September 10.

If selling online is part of your plan, start paying attention.

We're getting very close.

Chikwado David

20/08/2026

Successful marketers don't guess. They pay attention to what the numbers are telling them.

I have seen business owners make big decisions based on one bad experience.

They run an advert.

It doesn't work.

And immediately they screamed that: "Facebook Ads are a scam."

They post consistently for three months.
And No sales,they conclude that: "Social media doesn't work."

They send an offer to ten people.

Nobody buys.

"Nobody wants this product."

But ten people are not a market.

And one failed attempt is not enough evidence to make a serious business decision.

Imagine a trader who owns a business.

If he notices that one particular product is not moving, he doesn't necessarily throw the entire business away.

He observes.

He checks the price.

He looks at demand.

He studies what customers are asking for.

He makes adjustments.

That is how business works.

The same principle applies online.

You need to understand what your audience is responding to.

Which message attracts attention?

Which offer creates interest?

Where are people dropping off?

What is making them ask questions?

What is stopping them from buying?

These things give you information.

And information gives you something better than assumptions:

direction.

This is another area I'll be taking seriously in my Facebook Marketing Training launching September 10.

I'll be teaching you the thinking behind Facebook Ads, not just the buttons to press.

Because anybody can spend money.

The skill is knowing what your money is telling you after you spend it.

We're getting closer.

Chikwado David

19/08/2026

19/08/2026

When I started sales and marketing, sales objections felt like a war.

Someone would say:

“I don't have money.”

And I would immediately start thinking of what to say to convince them.

Another person would say:

“Let me think about it.”

But in my mind, they had rejected me.

Someone would ask:

“Is this legit?”

And honestly, sometimes I felt they were questioning my integrity.

I didn't understand something back then:

A prospect asking questions is not necessarily a prospect saying no.

I was taking almost every objection personally.

And that made my selling much harder than it needed to be.

If you've ever sold a digital product, course, service, or anything online, you would probably know what I'm talking about.

You know that feeling of explaining everything. The person seems interested.

Then suddenly:

“I'll get back to you.”

And you're staring at your phone wondering what happened.

That experience taught me something I wish I had understood much earlier:

When someone objects, don't immediately start looking for a way to convince them.

First, understand what is behind the objection.

Because “I don't have money” can mean different things.

“Let me think about it” can also mean different things.

“Is this legit?” can mean different things entirely.

And if you don't understand the difference, you may keep saying the right words to the wrong problem.

This is one of the biggest things you should pay much attention to if you are a digital/affiliate marketer or sell anything online.

Because sometimes, the sale isn't lost because the prospect said no.

It's lost because of what you said after they raised their objection.

And please, don't turn this into a game of manipulating people.

I don't believe in that.

Don't lie about your earnings.

Don't create fake testimonials.

Don't promise someone that they will make ₦100k one day simply because you want them to buy your product.

Don't tell someone “offer ends tonight” when you know very well that you'll still be selling the same offer next week.

And don't pressure somebody who genuinely cannot afford what you're selling.

Selling is not about squeezing money out of people.

It's about helping the right person understand whether what you're offering can genuinely solve a problem for them.

Sometimes you'll overcome the objection and make the sale.

Sometimes you'll discover that the person isn't ready.

And sometimes, you'll discover that your product simply isn't for them.

That's business.

I had to learn this myself.

And I want to share the lessons I've learned and the mistakes I made with those of you who are still figuring out how to sell online.

So if you're an affiliate marketer, digital marketer, online seller, or you sell digital products, and you came across this post, don't forget to follow this page.

And tell me in the comments:

What's the most difficult objection you've ever received from a prospect?

I will be sharing some of the objections you will encounter as an online seller and how to handle them properly.

Chikwado David

19/08/2026

Your customer may see your advert today and still not buy. That does not mean the advert failed.

I think this is one of the biggest misunderstandings about online marketing.

Someone sees an advert.

They don't buy.

The business owner immediately says:

"Facebook Ads don't work."

But let's be honest.

Do you personally buy everything you see for the first time?

You see a phone.

You check the price.

You compare it with another one.

You ask questions.

Maybe you leave.

Maybe you come back two weeks later.

The fact that you didn't buy the first day doesn't mean the seller failed.

You were simply not ready.

The same thing happens online.

Someone can see your advert today and think:

"Interesting."

Tomorrow, they visit your page.

Next week, they watch one of your videos or read one of your posts.

Later, they see another piece of content from you.

Then one day, when they are finally ready to buy...

They remember you.

That is why marketing is not simply about getting someone to buy immediately.

It is about understanding the journey between attention and decision.

This is where many people get frustrated.

They want the customer to jump from:

"I don't know you"

straight to:

"Here is my money."

But people need reasons to move.

They need information.

They need confidence.

They need trust.

And they need the right offer at the right time.

This is something I'll be teaching in my Facebook Marketing Training on September 10 — not just how to run Facebook Ads, but how to understand what happens before and after someone sees your advert.

Because if you understand the customer journey...

You stop treating every person who doesn't buy immediately as a lost customer.

Chikwado David

18/08/2026

Trust is also part of the sale.

Chikwado David