30/10/2018
RESPONSIVE MARKETING- HOW TO TAKE ADVANTAGE OF TRENDING TOPICS TO BUILD LEADS ON SOCIAL MEDIA IN REAL TIME
Social media has become a tool in which people can the kept up-to-date the latest trends and topics surrounding popular events and occasions. Taking advantage of these trends and topics have been effective in building leads and engagement from customer on your social media page.
Responsive marketing is a planned and organized way of tailoring your social media content to match recurring and upcoming events in order to raise customer awareness about your products and services. It is an effective way of personalizing your brands because people it helps them emotionally connect to your product or service. There are different ways of using responsive marketing to promote your brands which includes:
1. Taking advantage of special holidays and events: Creating content that celebrates a particular holiday and event while promoting your products and services can help boost your social media engagement. The best way to do this is to use video content that create emotional attachment to the viewer by either causing joy, humor or nostalgia. Also announcing discounts and giveaways during popular dates such as Black Friday, Christmas and other holidays on your stories, timelines and status can also be an effective way of generating leads using social media.
2. Remembering icons: Creating contents that act as memorials to popular figures either by making birthday post and using popular quotes on your online ad video or photos of your products or service can attract people who identify with your product and create leads to your website.
3. Building anticipation for celebrity, sports or local events: You can take advantage of upcoming events to create more engagement on social media. You can promote your products and services in support of an upcoming event like award night, tournament, world cup and festivals on your social media profile.