Pro Digitals, 12B Zabira Mall, Garba Duba Road, Sokoto (2026)

08/01/2024

It’s never too late to wish you a happy new year

From all of us at Prodigitals, we say a big HAPPY NEW YEAR

We understand last year was quite tough for most business owners but let’s lit up our touch of hope and wish for better this new year

May this year bring us all more success, peace and financial stability

08/01/2024

This is a reminder for you to prioritize your well-being.

You can't pour from an empty cup. You can't give your business the best if you're not at your best.

Happy a blessed week ahead

08/01/2024

HOW TO MAKE YOUR CUSTOMERS CREATE CONTENT FOR YOU- PART 2

(If you missed part 1, check this page to read it).

By now you should have known about Customer-generated content aka User-generated Content and why it's effective.

If you don't, check the first part of this post on this page.

Now, let's look into how to actually get your customers to create content for you.

1️⃣ Have wonderful customer service both before and after sales.

Make your customers feel good.

Don't be rude, be polite.

Yes, I know some customers are problematic but no matter how they try to provoke you, always be of nice behavior.

This is the first and fundamental step. If you don't treat your customers well, it'll be difficult if not impossible to ask them to send you videos or reviews.

2️⃣ Have a good follow-up in place.

Follow-up is not only for people who indicate interest in buying from you.

Follow-up is also essential for customers who bought from you.
Keep up on them to ask if they've gotten their goods and if there is anything they want you to fix.

Appreciate them for their patronage and hype them.
Doing all these is like wetting the ground. It'll be easy to ask them for content.

3️⃣ Ask your customers to make videos as they are unboxing your products.

Ask that they make videos of them using your products
Most importantly, ask for reviews and testimonials, especially in video format.

That's it!

There is nothing serious about it. Once you do step 1 and 2 well, asking won't be difficult and you'll get more yes than no.

And even get no, it's not the end of the world. Move on and ask the next person.

Your homework is to make a list of at least 5 customers who bought from you recently and ask for any of the things I stated above.

Also, make sure you follow up on every customer who buys from you this week and ask them to make a video of them unboxing your products when they receive them.

08/01/2024

HOW TO MAKE YOUR CUSTOMERS CREATE CONTENT FOR YOU

Instead of posting your product pictures all the time or struggling with what to post, you can actually make your customers create content for you.

Yes, you heard me right.

You can easily do this using something called User Generated Content.

User-Generated Content is also known as customer-generated content.

This is the kind of content created by customers who have used your products.

Examples of User-Generated Content include:

Product unboxing by customers

Video of customers using your products

Video of customers giving feedback on how helpful/great your products are

User-Generated Content is highly effective because:

It is the fastest and easiest way to gain the trust of your audiences, especially those who are just getting to know you and are skeptical about doing business with you.

When they constantly see that you have satisfied customers using your products, they start believing in your brand and that doubt they have will be broken.

It is cost-effective

I mean, you're spending little to nothing to get your customers to create content for you. And the ROI you're getting back is insane.

It boosts your visibility.

When your customers create content for you, they post it on their page and tag you.

By doing this, their audiences will get to know about your business and many of them will check out your page and follow you.

When you do this consistently, imagine how many people will get to know about your business and become your followers and even customers.

Can you see how powerful the User Generated Content is?

However for it to work, you should be posting User Generated Content at least 2 times a week.

I know the question on your mind is, how do I get my customers to create content for me?

Watch out for my next post because I'll be sharing the easy and practical ways to get your customers to create content for you every single time.

Follow this page and turn on the notification bell so you don't miss it.

08/01/2024

How do make your customers keep coming back to buy from you again and again?

In case you don't know, it's easier selling to someone who has bought from you before than selling to a total stranger.

So, while it's important to market your business to new people,
it's much more important to focus your marketing efforts on your existing customers and get them to buy again and again.

How do you do this?

Keep reading.

1️⃣ Collect your customers' contact information.

Always collect the contact information of everyone that buys from you. This can either be their email address or WhatsApp or both.

This way, it'll be easy to keep in touch with them.

2️⃣ Appreciate them for their patronage

Reach out immediately after purchase to thank them for the patronage and also ask for feedback and reviews.

3️⃣ Always be in touch

Don't just collect your customers' contact, make sure you're always in touch.

The best way to do this is using the WhatsApp funnel.

I had explained more about this in my last post. Check it out.

4️⃣ Offer them incentives and exclusive deals.

This can be discounts, gifts, or special packages exclusively for just your customers.

This will make them feel special and also make nonbuyers want to join in.

What other ways are you using to retain your customers?

Share so that others can learn.

08/01/2024

You're not selling your products regularly because you don't want to look sleazy and desperate.

But traders come to the market to sell every day and people don't see it as absurd.

People don't see them as sleazy and desperate.

In fact, what will be absurd is when you get the market and a trader refuses to sell to you because she doesn't want you to feel she's selling too much.

The point that I'm trying to make is that it's perfectly normal to sell every day.

So don't shy away from it.

What you shouldn't do is posting your product's pictures every time and shouting come and buy.

Instead, post different varieties of content including valuable and helpful content. Then sell in between.

I hope you get it?

Follow me for more.

08/01/2024

HOW TO BUILD A LIST OF LOYAL CUSTOMERS ON WHATSAPP.

If as a business owner you're leveraging WhatsApp to connect with your customers and sell to them over and over again, you're missing out a great deal.

Let me tell you why.

WhatsApp is a highly effective marketing tool.

I mean, there is hardly anyone with a smartphone who doesn't use WhatsApp.

And most people use their WhatsApp far more than they use other social media platforms.

The icing on the cake is that WhatsApp is free.

I mean, how good can it be?

So how do you use Whatsapp to build a list of loyal customers and raving fans?

Read on.

1️⃣ Always collect the contact of everyone who buys from you or who shows interest in buying from you.

Get them to save your number and also save theirs.

2️⃣ Then keep them engaged by regularly posting interesting content and helpful on your WhatsApp status.

Don't let your content be about selling all the time.

Make sure you're posting valuable, and entertaining content. And then sell in between.

This will keep people glued to your status and they'll keep coming back for more.

3️⃣ That's not all, put them on a broadcast list and send weekly short and sweet helpful tips and info.

Also, send them information about when you'll have new arrivals and why they should get it.

PS: Make sure whatever you send to your broadcast list is short and straight to the point. And don't overdo it. Once a week broadcast is fine.

As long as you're sending helpful and valuable content, people won't mind.

4️⃣ Lastly but most importantly, make your WhatsApp interactive.
Engage with people on your list as often as possible.

Ask them questions.

Ask for their opinions

Check on your customers personally.

Don't wait until it's time to sell to them before reaching out.

Celebrate, appreciate and hype your customers on your WhatsApp status.

Just find creative ways to keep your contacts engaged and glued to your WhatsApp status and even broadcast.

Make them feel they are part of a community.

Are you using WhatsApp to market and sell your business?

What has been your experience?

Share in the comment and let's learn from you.

08/01/2024

7 THINGS YOU NEED TO HAVE IN PLACE IF YOU WANT YOUR ADS TO CONVERT.

1️⃣ The deep understanding of your target audiences.

2️⃣ An irresistible offer

3️⃣ Research high-converting ads in your niche to know what's working.

4️⃣ Attentions grabbing creatives (graphics and/or videos)

5️⃣ Compelling ad copy/content

6️⃣ High-converting landing/sales page

7️⃣ A well optimised FB/IG page that has a minimum of 12 posts that are helpful for your target audience

Save this post for last and let me know which of them you need help with.

08/01/2024

The online space is becoming crowded and noisy.

If you don't want your business to get drowned in the noise and become forgotten, you need to constantly innovate and find ways to stand out.

And the secret to standing out is simple.

DO WHAT OTHERS ARE NOT DOING!

Study your market, and look for an unmet need.

Look for a pressing problem that others are not paying attention to.

Then position your business to meet that need or solve that problem.

Let me give you examples.

1️⃣ If you're a skincare brand,

Instead of doing what others are doing and selling general skin care products, you can decide to focus mainly on ONE of the following:

👉People who have acne
👉New mums who want to get back their skin glow
👉Women in their 40s and 50s who need anti-aging products to achieve a youthful and glowing skin

Here's another example.

Let's say you sell shoes and footwear.

Instead of doing what everyone else is doing, you can set yourself apart by focusing mainly on selling beautiful big-sized shoes to people with big feet who always struggle to find their sizes.

I hope you get the point now?

Study your market and find an unmet need. Then position your business to start meeting that need.

It's as simple as that

And when you do this, not only will you stand out from the crowd, you'll make massive sales.

In my next post, I'll share practical ways to do competitor research to help you find out the unmet needs in your market.

Follow this page and turn on the notification bell so you don't miss it.

08/01/2024

Choose wisely!

I'll be reading your comments

👇👇👇

08/01/2024

I dare you to do this 1 thing for the next 30 days and watch your visibility and sales explode!

When users watch a video, 64% are more likely to purchase a product.

59% of social media users would rather watch a video than read text.

Video advertising makes up 35% of online advertising

Only 20% of users will read a content page in its entirety, but 80% would watch a video

Your customers are nearly 10 times more likely to interact with a video than written content.

When consumers watch a video, 92% share that video with others. That means you can nearly double your reach due to the sharing rate of your videos.

Videos help viewers better understand your products, and 90% of customers say that videos help them to decide whether to purchase a product

80% of Internet users can remember a video ad that they’d seen in the last 30 days.

WHY AM I SHARING ALL THESE?

I want you to see that video is a big deal in online marketing right now and you need to start prioritising video and make it one of your core marketing strategies

So. I'm challenging you to start creating videos regularly for the next 30 days.

Note, I didn't say you should create videos every day.

You don't have to, especially if you're just starting and you're not yet used to it.

Instead, you can decide to create weekly, biweekly, 3x a week, or even daily- (if you have what it takes).

The frequency doesn't matter.

What matters is that you consistently do it for the next 30 days and keep going.

Who is up for the challenge?

Type 'CHALLENGE ACCEPTED' in the comment and be on the lookout for my next post.

08/01/2024

The 4 types of videos you need to sell your product and services on social media

Customer testimonial video

Testimonials are powerful because it helps to convince people that your product works.

When you present testimonials in the form of a video, it converts better because seeing is believing.

So make it a part of your content strategy to share customer testimonial videos regularly and watch your sales increase.

Product demonstration video

Don't assume your audience knows about your product or how it is used.

Rather, create videos to show them the different ways they can use your products.

That's what a product demonstration video is all about.

Behind-the-scenes video

This is the type of video that shows what you do at the back end of your business outside social media. This entails,

👉The process of creating your product
👉How you package and deliver the product
👉How you source raw materials or do market runs. Etc.

Create short videos to showcase all these things.

Educational video

Create videos that educate your audiences on what they need to know about your products and services.

Find out the questions your audiences are asking about your products and create videos to answer these questions.

Also, ask yourself, what does my audience need to know that'll make them buy my products?

Create videos to educate them about these things.

That's it!

Start incorporating all the 4 types of videos into your content.

You can do one video a week.

Are you going to try it?

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