18/11/2022
How I and my partner helped generate over $90k+ revenue for Lawrence in 30 days.Disclaimer: Your result might vary due to the nature of your store. This particular brand sells high ticket products hence that's why we hit such number fast.Now that is out of the way, let me walk you through how I achieve that...Earlier September, he reached out to me on twitter to inquire if I'm open to take any client, at that moment I had just rounded up with my previous client so I schedule a call.He was a bit skeptical because that was the first time they'd consider giving email marketing a shot... So he insisted on a 30 days probation which I gladly accepted because I know what I'm capable of...After the call, I sent in the contract and he paid 50% upfront fee... The goal was a 5% increase in revenue in the next 30 days for his DTC store selling saunas and massage chairs or a refund. The screenshot below adds as a proof that we've hit and exceeded 90% of the goal within the first 30 days.Impressive, huh?How did we do this?Here's how… #1. He had a steady flow of traffic to the store since he was running google ads... So, we test different pop-ups to see which performs and milk it...We make good use of first impressions. The opt-in conversion rate was 4% at the start (not bad) but we keep optimizing for better results.The question we ask before optimizing:> How effective is this pop-up? > Is the offer compelling enough?> What should be our conversion rate target?> Should we A/B Test two pop-up to see which convert better?These questions helped us increase the conversion rate above 11%. Most stores overlook this which do hurt conversion rate. #2 What Next After Opt-In?:The customer journey, we entice our subscribers with persuasive story and promo code to encourage purchase.Then we set up the core flows which comprises of Welcome flow, Browse abandonment flow, and Post-Purchase flow.This are the core flows to start generating revenue almost immediately...Connecting the brand story with the benefit they'll get.The reason is that only 5% of the prospects are ready to buy on the spot and 95% have to pass through the customer journey where we juice it up with social proofs... #3 The Flow That Does The Magic: Welcome Flow started generating revenuethe second day followed by Abandon Cart/Browse Abandon Flow,and more…Before that, Lawrence handed us over 1k+ email subscribers of people that buy in the past and those that didn't. We send out campaign for those that didn't buy and those that bought separately.The goal was to encourage those that didn't buy to do so... those that bought before was used to boost deliverability.> Welcome Flow: We use this to plant the brand name in their head, welcome 'em to the family, show 'em the face of the founders and the team, give them more reason to make their first purchase, and more…> Cart abandon: Visitors that add product to cart and forgot to purchase where reminded with this flow...We use this opportunity to clear possible objections like:What might be holding them back?Are they window shopping?Is the shipping expensive? Are they hoping for discounts or having problems with the checkout?> Thank You Flow: This is simply showing gratitude for buying from us and being ready to be in support if they encounter any problem using the product.> Browse Abandonment Flow: This flow was solely to remind visitors that visited our store without adding anything to cart or purchasing to do so... It's straightforward. #4: Repeat Buyer: After passing the most difficult phase (first sales).The next aim now is to get repeat buyers through upsells and cross-sells.This was a very tactical brand because customers only buy once...We were selling saunas and massage chairs that can last up to 7 years.So, we start upselling and cross-selling related products like Salt Therapy, eye massager, sauna covers, etc.This helped push in some sales... #5: The Little Secret: This was the first time Lawrence uses klaviyo even though the account was created... The result all boils down to our unique mechanism, the angle, and how we position the brand differently with our messaging and the offer.Most ecomm stores, agency owners, course creators, and info products do not invest enough effort when it comes to creativity.They send emails like "90% Off" "$### Off"All these are boring and generic angle, so you can't do this and expect people to buy your products all the time.You need to think deeper."90% Off" or "$### Off" do work if you know when to use it and it won't last forever.Things you should reconsider:Don't be lazy, put some creative thought into what you're going to send.Don't sound generic, position your brand as something NEW that delivers the best solution.Be different and make your messaging on point, spice it up with some storytelling.Make your offer so good they'll feel stupid to say no.This is how you increase your revenue by 30% or more.This is the little I can share as of now.Btw, the probation was ended and we're on a full-time contract with Lawrence. He's keeping us long-term to keep banging in results. If you're looking for similar results for your brand we can jump on a free consultation call to see if we're best fit.Send me a DM let's get the results rolling in... PS. You need to have a reliable traffic source, and great product[s].
