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CGO Copywriting, Warri (2026)

19/02/2024

3 Must Read Books To To Elevate Your Copywriting And Ignite Your Creative Spark 🤩

Crafting compelling copy requires more than just vocabulary and grammar. It's an art form that blends persuasion, psychology, and storytelling to captivate your audience and drive action.

To hone your skills and spark fresh inspiration, look no further than these three remarkable books:

1. "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" by Ann Handley:

Handley ignites a passion for content creation, dismantling the myths and fears surrounding it.

Joe Pulizzi, founder of Content Marketing Institute, calls it "A must have for anyone that writes, period."

With wit and insight, she guides you towards finding your authentic voice, building trust, and mastering the art of digital storytelling.

2. "The Boron Letters" by Gary Halbert:

Halbert, a copywriting legend, dives deep into human psychology and persuasion tactics.

His direct, no-nonsense approach isn't for the faint of heart, but for those eager to understand the art of influencing behavior, this book is a goldmine.

It's lessons and exercises will push you to think critically and elevate your copy's effectiveness.

3. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip and Dan Heath:

Ever wondered what makes a message truly memorable?

This New York Times bestseller cracks the code. By exploring six key principles of stickiness, the Heath brothers equip you with practical tools to craft copy that not only hooks attention but leaves a lasting impression.

Using their "SUCCESs" framework which outlines the key elements needed for your copy to stick in your prospect's mind.

Which book calls out to you? Share your favorite copywriting books in the comments! Remember, the journey to mastery is continuous. Keep those pages turning, keep learning, and let's create copy that resonates and inspires action.

P.S. If you enjoyed this post why not like the post and share it with your Copywriting friends, I'm sure they'll love it 😁

05/10/2023

Write Compelling Stories With The Power Of These 3 Proven Formulas And Boost Sales Today...

From the earliest days of civilisation, storytelling has been a powerful tool.

Used to communicate messages and ideas to people. This art form is widely utilised today in the world of copywriting, because it allows you to:

• Create copy that resonates with your lead.

• Build an emotional connection with him/her that increases your sales.

Today, we're going to explore some of the proven formulas for using storytelling in copywriting.

1. The Hero's Journey
This was a technique introduced by Joseph Campbell in his book "A Hero Of A Thousand Faces'' in 1949.

Below is a framework of how you can use it in your copy:

• Beginning: Explain the problem your product/service is set out to solve.

• Middle: Explain how your product or service solves the problem.

• End: Give an account of how customers have benefited from the solution.

By using this framework, you can create a compelling story that engages your audience and inspires them to take action.

2. Future Pacing
It is a technique that makes your prospect imagine themself in their ideal future.

This vivid imagination created through your writing creates a subconscious emotional tension.

This allows you to to incorporate your product into the story with more effectiveness.

As the prospect has already imagined themselves solving their problems.
With your product and reaping the benefits of using it.

3. The Before And After Bridge
This is powerful because it opens your lead's eyes to the improvement your product or solution can provide.

To fully understand this technique, let's break it down:

• Before: This is where you focus on the difficulty to your audience is facing. You highlight their struggles and pain points to ensure they identify with your story.

This ensures that your lead feels like you see and understand their point of view which grips them to continue reading.

If the pain points you outline do not connect with them, It is more than likely they will leave without hearing your solution or offer.

• After: In the first part of the copy, we focus on a dark and gloomy picture of the strongest your audience is dealing with.

Here we paint a more positive picture for your prospect, by focusing on the benefits of your product and how it will improve their lives.

• The Bridge: This is the final part of the formula which connects the before and after.

At this point, you introduce your product as the solution to take your lead from their struggles to their prosperity.

This is a simplest part of the formula and it usually leads to your CTA.

Hope you have enjoyed reading this piece as I have enjoyed writing it.

If you did show your appreciation by liking, commenting and sharing.

And don't forget to follow me for more copywriting tips and tricks!

20/06/2023

Take Advantage Of The Mind And Make Millions In Sales…

If I told you, you could sub-consciously influence your prospect to buy your product, would you believe me?

An aspect of copywriting often overlooked is the psychology of it all.

You have been told before to use social proof in your copy before, haven't you?, but do you know why?

It relates to something in our brains called "Cognitive Bias''

Our "social proof bias" is rooted in the fact that people are more likely to do something if others are doing it.

Other techniques used in copywriting like urgency, scarcity and exclusivity

Also have their own psychological effects on the mind.

All these and more fall under the umbrella of "persuasive copywriting"

But, what is persuasive copywriting exactly?

Well, it is copywriting that aims to convince a lead to take a specific action

Using language that taps into his/her emotions, values and beliefs.

A main part of this is Neuro-Linguistic Programming (NLP)

Which as a topic deserves a whole post on it's own;

A post I will make soon so connect with me to make sure you know when I post it.

A key focus of NLP is the use of words that represent things from the real world in our minds.

We perceive the real world with our 5 senses (sight, smell, hearing, taste & touch)

And these translate to "Submodalities" in our minds.

Submodalities is thinking related to your senses.

You can use this in copywriting to connect with a reader's preferred sense organ,

Improve communication and form a sub-conscious connection.

For example:

Buy our product today and see the quality for yourself. (Sight)

A training session will help you get to grips with the main ideas. (Touch)

When you need us, we’ll be listening. (Hearing)

Order from John's Pizza and savour the authentic taste of Italy. (Taste)

Imagine waking up to the scent of roses. (Smell)

Earlier I asked you, if you believe you can sub-consciously influence your prospect,

Do you believe me now?

Hope you've learnt something today, if you did, why not react and share with your copywriting friends 👨‍💻

Impressed with what you read, why not see the power of NLPs and Submodalities for yourself,

By hiring me to get you the quality and persuasive copy your product drserves.

Connect with me and DM me for us to discuss making your marketing better,

So we can grow your business and increase your sales together.

07/05/2023

You Need To Intensify Your Copy (Part 2)

Today, we will be further discussing the intensifying of your copy to boost engagements and sales.

There are 13 different techniques of Intensification,

I have already shown you 6, today you will learn the remaining 7.

These techniques are all taken from renowned copywriter

Eugene M. Schwartz's book; "Breakthrough Advertising"

So without further ado, let me teach you how to intensify your copy...

• Show Experts Approving.

Not only celebrities and ordinary people are used to reaffirm the product benefits.

Experts in the field can be called on, to register their reactions.

• Compare, Contrast, Prove Superiority.

The competition can be carried into contrast.

The disadvantages of the old product can be laid side by side with the advantages of the new,

Throwing these advantages into sharp view.

• Picture the Black Side, Too.

Eugene calls it the "Heaven-or-Hell" approach.

He reminds us to highlight the negative and to irritate the reader's wound, so to speak.

Then you apply the salve that heals it.

As a copywriter, you should always strive to get better and better

And one of the best ways to do that is to analyse swipe files of copy that has converted sales

So get yourself a swipe file which has led to sales of over $500k from a renowned copywriter (you have get it to find out who😁)

Analyse the best of copy today and get yourself ahead of the game NOW

Message me for more details today!

• Show How Easy It Is to Get These Benefits.

Stress the ease of use, and combine it with the benefits that the product gives you.

• Use Metaphor, Analogy, Imagination.

You shouldn't just state raw facts about the product you're selling

There are infinite opportunities to present those facts in more engaging terms using imagination.

• Before You’re Done, Summarize.

There are two summary devices.

The first of these is the “catalog.”

This is a brief listing of all the product’s benefits, one by one, without elaboration.

The second of these is to pile desire upon desire rather than application upon application.

• Put Your Guarantee to Work.

And finally, as you close the sale, as you ask the prospect for action, as you state the terms of your guarantee,

You can turn that guarantee into the climax of your ad.

Hope you enjoyed this read, If you did check out Part 1.

And don't forget to like, share and don't forget to connect with me for more content like this👍

As a copywriter, you should always strive to get better and better

And one of the best ways to do that is to analyse swipe files of copy that has converted sales

So get yourself a swipe file which has led
to sales of over $500k from a renowned copywriter (you have get it to find out who😁)

Analyse the best of copy today and get yourself ahead of the game NOW

Message me for more details today!

03/05/2023

You Need To Intensify Your Copy...

This was a concept introduced by stellar author and copywriter Eugene M. Schwartz,

Whose ideas are still prominent in modern copywriting today.

A piece of his book "Breakthrough Advertising" talks in detail about intensifying your copy...

Intensification happens when you present a series of new and different fulfillments of your prospect’s desire.

There are 13 different techniques of Intensification

But I'm going to show you only 6, Connect with me to get notifications for Part 2!

• First, Presentation of Your Claims.

Present the product or the satisfaction it gives by a thorough detailed description of its the results it gives.

• Put the Claims in Action.

To show, not only how the product looks, and what benefits it gives the reader, but exactly how it does this.

• Bring In the Reader.
Put your reader middle of a product-in-action story,

And give him a verbal demonstration of what will happen to him the first day he owns that product.

• Show Him How to Test Your Claims.

Let your reader himself proving the performance of your product gaining its benefits immediately

In the most specific and dramatic way possible.

• Stretch Out Your Benefits in Time.

Showing the product at work, not for an hour or a day, but over a span of weeks and months.

Here you extend your reader’s vision further and further into time—showing him a continuous flow of benefits.

• Bring In an Audience.

Each group of them provides a new perspective through which your reader can view the product.

Seen through their eyes, experienced through their actions and reactions

The product performances become new, vivid and completely different again.

That's going to be it for today, Don't forget to connect with me for part 2!

If you did like, share and don't forget to connect with me for more content like this👍

How To Write Efficient And Effective Copy 🔥🔥 CONTACT: cgocopywriting@gmail.com TO GET THE COPY YOUR PRODUCT DESERVES... ...

17/04/2023

How To Write Efficient And Effective Copy 🔥🔥

CONTACT: [email protected] TO GET THE COPY YOUR PRODUCT DESERVES...

The point of copywriting is to convert leads, but the issue copywriters face is how to get there.

So today, I am going to tell you the way to achieve efficient and effective copy.

BENEFITS Every product has features which tell you what a product is and can do but just writing a product's abilities will never sell.

But turning those 'features' into 'benefits' is where the money is made.

Benefits highlight how those features help your customer and solves their problem.

People only care about themselves, so this is a certain way to gain interest from your reader.

The benefit should promise the reader something good and show the product's edge over competitors.

Your product's benefits should meet the needs of your customers and it must solve their problems.

Your customer wants you to solve their problems and if you're product has the benefit to do so, you must tell them.

Contact And Connect With Me For More Insight On 'Benefits In Copywriting'

CUSTOMER FOCUSED COPY This is copy which starts with customer concerns and goes on to explain how the product will help them. In words they'll understand (Important).

Effective Copywriting spends its time here. The job of copy is to have emphasis on the customer by answering these questions:

• How does that help me as a customer? • How does that affect my decision to buy? • As a potential customer, why should I be interested?

Copy that is too company or even product focused is changed to connect with what the customer wants.

SIMPLICITY I know you have alot to say about the product and you want to show your writing skills,

But packing words together isn't going to increase sales or keep your reader's attention!.

If you want evidence of this, look at how I write this piece and look at how far you've read into it 😏.

The process of shedding your copy's skin may be hard, you may feel somethings been lost, but the outcome is worth it,

What you've gained is the most important: Copy that you can be confident in, with the best chance of being read and remembered.

Hope you enjoyed this read on 'How To Make Your Copy More Effiecient And Effective'. If you did leave a like and comment 🤗

CONTACT: [email protected] TO GET THE COPY YOUR COPY DESERVES.

12/04/2023

There's A Better Way To Grow Your Business...

Your marketing isn't working, People aren't relating with your product, the engagements aren't there

The sales aren't there, but what is actually the problem?.

I'm here to tell you that you aren't the problem, it's your words...

Have you ever looked at the words you're using, have you ever read what you are putting out there,

When you read it, do you feel like you want to buy it, well of course, you do (your biased)!,

But it seems your audience aren't buying into it.

You solve this easier than you think, through the power of words.

Words are influences to our decisions and you need people who have access to this influence to have a successful business.

Million dollar companies are already aware of this fact and want to ensure profit

So they hire copywriters to ensure their advertising is spot on, and make more millions. Why wouldn't you try it?.

I'm a copywriter with the skills necessary to turn everyday words into the sales you want.

And give you the financial freedom you desire.

Hire me as your copywriter now and see the benefits of influential marketing

And put the growth of business in your own hands..

CONTACT: [email protected] OR DM ME!

To give your product the attention it Deserves.

07/04/2023

The Most IMPORTANT Part Of ANY Copy

The first part of copy is the HEADLINE; the part of copy which attracts your target to pay attention to what you have to say.

But I already know that you've had writer's block and had no idea what to write before, like the rest of us 😅.

But I'm here to tell you that it isn't as daunting as it seems because I'm here to
show you some simple headline formulas that are proven to work.

And of course the extra bonus of making sure you don't make too much use of that already busy brain of yours.

CONTACT: [email protected]

To Get The Copy Your Product Deserves For A Limited Time Offer Of 20% Off 🔥

1. THE HOW TO HEADLINE

How to [desires outcome]

===> How to sleep faster.

2. THE QUESTION HEADLINE

Are you [provocative question]

===> Are you still eating sugar.

3. THE MISTAKE HEADLINE

[Number] mistakes most people make when/with [common action]

11 mistakes most people make when applying for visa.

4. THE PROVEN METHODS HEADLINE

(Number) proven (action/ways) to (achieve desired results).

===> 18 proven techniques to build your muscles in less time.

5. THE SECRET HEADLINE

[Number] secrets to [achieved desired outcome].

7 secrets to becoming a 7 figure copywriter.

6. THE FEARMONGER HEADLINE

Warning! Are You (something undesirable).

Warning Are You Still Eating This Food That Could Kill You

7. THE TESTIMONIAL HEADLINE

How (subject) got (results) in (timeframe).

===> How I made $10,000 in 6 months writing sales letters, working 2 hours per day.

8. THE IMAGINATION HEADLINE

Imagine (desired outcome).

===> Imagine Becoming a Millionaire.

Now You Know 8 New And Powerful Headline Templates.

Now Your Writer's Block Should Be A Thing Of The Past, Oh! And Don't Forget 👇👇
CONTACT: [email protected]

To Get The Copy Your Product Deserves For A Limited Time Offer Of 20% Off 🔥

The Easiest Way To Increase Sales By 50% First 10 People Get A 20% DiscountCONTACT: cgocopywriting@gmail.comHave you sta...

04/04/2023

The Easiest Way To Increase Sales By 50%

First 10 People Get A 20% Discount

CONTACT: [email protected]

Have you started a business?,
looking to gain clients and make sales, but don't know what to say,

Well, I'm going to let you in on an exclusive secret to what makes multi-million dollar companies income; Copywriting.

You've likely never heard of copywriting before but that's because the best things are hidden in plain sight.

Without copy, marketing would be worthless, it is without a doubt the most important part of your business other than your product.

First 10 People Get A 20% Discount

CONTACT: [email protected]

I didn't understand the importance of copywriting that's why my first business failed.

My marketing didn't attract people and I never knew what the problem was, until I discovered copywriting.

And I haven't looked back since as I have helped 50+ businesses and all their sales have gone up through the magic of copywriting.

I already know you want all these benefits and I can conveniently provide them,

So hire; CGO Copywriting to give your product the attention, interest and sales it DESERVES.

First 50 People Get A 20% Discount

CONTACT: [email protected]

CGO Copywriting

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