21/09/2026
PARENTS JUST PAID SCHOOL FEESâEVEN WHEN THE MONEY WASN'T THERE
Not because school is cheap.
Because their children's future made it non-negotiable.
That's the lesson for founders:
Don't just build something people want.
Build something they believe is worth rearranging their priorities for.
The goal isn't to be the cheapest option.
Create enough value that you become difficult to ignore.
Tag a Founder who is building something that deserves to scale.