arfected

15/12/2025

I’m incredibly excited to show you what’s coming!

28/11/2025

When Netflix asks you to turn an unboxing into the Upside Down.. you say YES! 🤯

30/01/2025

Remember when tech felt like magic? I’m going back.

The UAE is a place where experiences go beyond expectations. Where you don’t just 𝘴𝘦𝘦 things, you 𝘴𝘵𝘦𝘱 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦𝘮. So maybe it’s no surprise that I’m going back to my first love: 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐭𝐞𝐜𝐡. The kind that turns your body into the controller and the room into a canvas.

Ten years ago, I was rigging up Kinects in my living room, using Leap Motion sensors to turn hand gestures into digital magic (and occasionally screaming at calibration screens). It wasn’t perfect, but the tech 𝘧𝘦𝘭𝘵 𝘢𝘭𝘪𝘷𝘦. Movement as input isn’t just clever, it’s human. It pulls people into the experience, making them part of the narrative instead of just spectators. And honestly, that’s the UAE in a nutshell.

In Europe, a night out might mean good food and a concert. Here? You’re dining in the sky, sliding down glass skyscrapers, or stepping into a projection art show where the walls move with you. Experiences here aren’t optional, they’re expected.

It’s also a country driven by bold visions like The President of the UAE, HH Sheikh Mohamed bin Zayed Al Nahyan, announcing 2025 as The Year of Community. This initiative puts people and connections at the forefront, focusing on fostering engagement and building stronger bonds within society. These values perfectly align with what interactive tech is all about - bringing people together through shared, immersive experiences.

That’s why arfected’s move to the UAE makes so much sense. This region doesn’t settle for passive. It’s all-in on immersive, experience-first design. The perfect playground for tech that blurs the line between 𝘶𝘴𝘦𝘳 and 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘯𝘵. So thank you for giving this tech geek a stage big enough to dream on.

Kinect veterans, drop a comment. Let’s swap stories from the trenches of body tracking. 👋

08/06/2024

Join us for this panel discussion about the future of Creative technology and how we can use it to strengthen communities!

11/04/2024

Want to know all the latest and greatest AR trends? Here’s your homework 👇

At OBE, we believe AR is an essential component to the future of experiential marketing, with a wide variety of activation use cases from discovering new layers of information to virtual signage and navigation, from unlocking content in a gamified manner to enhancing IRL stage design with additional...

04/01/2024

The concentration of CO2 has reportedly reached the highest level in human history, as per "Conservation". Action is needed, don't you think? 🤔

𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗼 𝗲𝗰𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 (𝗔𝗥).

One key advantage of AR is the absence of physical human presence.

Top applications of AR for ecological sustainability:

🌱 𝘿𝙚𝙢𝙤𝙣𝙨𝙩𝙧𝙖𝙩𝙞𝙣𝙜 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮:
The packaging industry, including brands like Chiquita, promotes sustainability with fewer layers and more recycling. Consumers can access AR videos by scanning codes on packaging.

⏱️ 𝙍𝙚𝙖𝙡-𝙩𝙞𝙢𝙚 𝙚𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩𝙖𝙡 𝙞𝙣𝙨𝙞𝙜𝙝𝙩:
Accessible real-time insights through AR, targeted at users, raise awareness and promote environmental health.

⚙️ 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 𝙥𝙧𝙤𝙘𝙚𝙨𝙨𝙚𝙨:
AR enhances production efficiency by reducing errors and repetitions in manufacturing.

💻 𝙏𝙚𝙡𝙚𝙘𝙤𝙢𝙢𝙪𝙩𝙞𝙣𝙜:
AR technology improves online video conferencing for telecommuting, reducing peak traffic, limiting pollution, and eliminating unnecessary air travel.

🍔 𝙍𝙚𝙙𝙪𝙘𝙞𝙣𝙜 𝙥𝙝𝙮𝙨𝙞𝙘𝙖𝙡 𝙤𝙗𝙟𝙚𝙘𝙩𝙨:
An example is Burger King, which replaced plastic toys in South African restaurants with an AR-based game called "Defend the King."

🌊 𝙊𝙫𝙚𝙧𝙖𝙡𝙡 𝙥𝙤𝙡𝙡𝙪𝙩𝙞𝙤𝙣 𝙧𝙚𝙙𝙪𝙘𝙩𝙞𝙤𝙣:
Awareness about the severity of climate change is crucial. In collaboration with Boomerang agency and Albert Heijn retail food store, we created an "Ocean Expedition" filter. It collects virtual plastic waste in the sea and allows users to take a selfie with their rescued underwater friends.

The future is AR. 🌎

28/12/2023

𝙍𝙚𝙫𝙖𝙢𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮: 𝙏𝙖𝙠𝙚 𝙞𝙩 𝙩𝙤 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙡𝙚𝙫𝙚𝙡

What's something you carry every day with immense reach? Indeed, your mobile phone📱.

The mobile phone has become one of the primary means through which your customers engage with your brand. And what better complements it than augmented reality?

Augmented reality can enhance brand awareness and drive sales 📊. It is expected that you embrace these developments, especially when they align with your target audience.

These possibilities take you into these developments:

𝟭. 𝗟𝗲𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗿𝘆 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 = 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗽𝗿𝗲𝗳𝗲𝗿 𝘁𝗿𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲.

👚 Virtual try-on of makeup, clothing, and home decor items without the need to physically visit a store.

𝟮. 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝗮𝗻 𝗼𝗻𝗹𝗶𝗻𝗲, 𝗿𝗲𝗮𝗹-𝗹𝗶𝗳𝗲 𝘁𝗼𝘂𝗿 = 𝗔𝗥 𝗮𝗱𝗱𝘀 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻 𝘁𝗼 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀.

🏪 Companies like Spark offer unique brand experiences through virtual store tours, allowing users to scan objects for additional information.

𝟯. 𝗥𝗲𝘃𝗶𝘁𝗮𝗹𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗹𝗹𝗮𝘁𝗲𝗿𝗮𝗹 = 𝗶𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗔𝗥 𝗶𝗻𝘁𝗼 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀, 𝘀𝘂𝗰𝗵 𝗮𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗿𝗱𝘀 𝗮𝗻𝗱 𝗯𝗿𝗼𝗰𝗵𝘂𝗿𝗲𝘀.

📁 Users can scan these with their phones for additional information. Adds dynamism to content, enhances interaction, and increases engagement.

𝟰. 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗯𝘂𝘇𝘇 𝗮𝗿𝗼𝘂𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 = 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝘄𝗼𝗿𝗱-𝗼𝗳-𝗺𝗼𝘂𝘁𝗵 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴.

🎁 The Bijenkorf commissioned us to develop an AR randomizer filter for personalized Christmas gift ideas, catering to those uncertain about the perfect present for their best friend.

𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝘼𝙍 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨 𝙞𝙣𝙩𝙤 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙥𝙧𝙚𝙨𝙚𝙣𝙩𝙨 𝙪𝙣𝙞𝙦𝙪𝙚 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨 𝙩𝙤 𝙨𝙞𝙜𝙣𝙞𝙛𝙞𝙘𝙖𝙣𝙩𝙡𝙮 𝙚𝙣𝙝𝙖𝙣𝙘𝙚 𝙗𝙧𝙖𝙣𝙙 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 🚀.

14/12/2023

Explore Social Augmented Reality (AR): where technology and social interaction converge to create a groundbreaking digital experience 🚀.

Fun fact: According to Snapchat's report, over 200 million users daily engage with AR filters, while Meta's Instagram Social AR feature boasts 700 million AR users 🤯 .

Several possibilities for Social AR:
👩 Face filter: allows users to alter their appearance and capture experiences to share with friends.

🎲 Randomizer: this enables users to see a list of cards flashing before them and randomly land on one answer.

🌎 World effect: add digital objects to the real environment.

🎮 Game: the most immersive and interactive among Instagram and Snapchat filters, they generate strong memories and social presence.

👓 Virtual try-on: users can try on virtual sunglasses, shoes, or beauty products, enhancing their shopping experience with convenience, seamlessness, and informed choices.

🔮 Portal: a user can enter a unique, captivating, and immersive world through a portal shaped like a window or a door.

And there's way more to discover 👀

07/12/2023

Thanks to our TikTok filters, countless people around the world have had a smile brought to their faces. 😁

Experience the joy of TikTok filters that people worldwide love! 🌍 Bring a burst of positivity to your life with augmented reality. Join in the fun now! ✨