Manceppo

15/09/2021

4 Strategic Pointers from Content Marketing Guru Robert Rose for SMBs - https://mailchi.mp/manceppo.com/ai-in-b2b-marketing-18867680

30/03/2021

Using AI for B2B Marketing as a Small Business, here's how you already us it! - https://mailchi.mp/a50679c8533b/ai-in-b2b-marketing

25/02/2021

7 Great templates to manage B2B content marketing- Our step-by-step framework covers everything from thinking about your strategy to reporting on KPIs. https://mailchi.mp/6aff5f7c5271/b2b-marketing-templates

25/01/2021

We looked at how marketers can use Mailchimp's new Customer Journey Builder for Marketing Automation. Here's what we found - https://mailchi.mp/10a8b01d26c3/mailchimp-for-b2b-marketing

07/12/2020

B2B content mapping, how does it work? - https://mailchi.mp/bf36a9c9305a/b2b-content-mapping-18830540

02/11/2020

5 Disruptors in B2B Marketing and Sales - Embedding some B2B marketing trends in your marketing plan will not save you in 2021. This time around, your handling of key B2B marketing and sales disruptors will determine your success. Embrace a radical new approach and continuous improvement. Just paying some more attention to content marketing, marketing automation, SEO and social advertising today, may be too little too late.
https://mailchi.mp/2efaaf907395/5-deadly-sins-in-b2b-marketing-18823572

20/04/2020

How should marketers adapt to the new reality of the ? In this blog we will share 7 responses you need to look into. -

How B2B content marketers adapt to the new reality of the coronavirus? In this blog we will share 7 potential B2B content marketing coronavirus responses.

18/04/2020

𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹𝘀 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - How do you align incentives between your agency and your company? Consider these 6 pricing models -

Investments in marketing must help a B2B sell more stuff. How can you make sure this objective is embedded into the agency pricing model?

04/02/2020

Owned, Earned & Paid Media Model For B2B Content Marketing
How can you set up an owned, earned & paid media model for B2B content marketing? It’s an essential question, as high-quality content that is mapped to the buyer journey of potential customer is worthless if it is invisible to the DMU. -

Learn how to use the earned, owned & paid media model to boost your B2B content marketing, get found by your audience and generate converting leads.

01/08/2019

Accelerate your lead generation with our Ultimate B2B Content Marketing Plan!

Looking for a great start for setting up your B2B Content Marketing Plan? Check out our ultimate guide to get you started right away!

24/06/2018

When we try to persuade people we’re right with logical arguments and lists of facts, we’re pitching to System 2. But System 1 is faster and more powerful, and, in most cases, has already decided. All those persuasive arguments are likely to go ignored if System 1 isn’t already on your side. So, always have System 1 in mind when you’re trying to win business or build your brand.

For a long time, B2B marketers assumed that business decisions were primarily based on rational motivations. Anticipation based on emotion

01/05/2018

https://manceppo.com/index.php/2018/05/01/implementing-inbound-marketing-7-steps/

An inbound marketing strategy is focused on attracting customers through relevant content and adding value at every stage in your customer's buying journey.