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Manceppo Here at Manceppo we love to share our insights on B2B content marketing and marketing technology.

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5 Disruptors in B2B Marketing and Sales - Embedding some B2B marketing trends in your marketing plan will not save you i...
02/11/2020

5 Disruptors in B2B Marketing and Sales - Embedding some B2B marketing trends in your marketing plan will not save you in 2021. This time around, your handling of key B2B marketing and sales disruptors will determine your success. Embrace a radical new approach and continuous improvement. Just paying some more attention to content marketing, marketing automation, SEO and social advertising today, may be too little too late.
https://mailchi.mp/2efaaf907395/5-deadly-sins-in-b2b-marketing-18823572

How should     marketers adapt to the new reality of the  ? In this blog we will share 7 responses you need to look into...
20/04/2020

How should marketers adapt to the new reality of the ? In this blog we will share 7 responses you need to look into. -

How B2B content marketers adapt to the new reality of the coronavirus? In this blog we will share 7 potential B2B content marketing coronavirus responses.

๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐— ๐—ผ๐—ฑ๐—ฒ๐—น๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—•๐Ÿฎ๐—• ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด - How do you align incentives between your agency and your company? Consider the...
18/04/2020

๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐— ๐—ผ๐—ฑ๐—ฒ๐—น๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—•๐Ÿฎ๐—• ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด - How do you align incentives between your agency and your company? Consider these 6 pricing models -

Investments in marketing must help a B2B sell more stuff. How can you make sure this objective is embedded into the agency pricing model?

Owned, Earned & Paid Media Model For B2B Content Marketing How can you set up an owned, earned & paid media model for B2...
04/02/2020

Owned, Earned & Paid Media Model For B2B Content Marketing
How can you set up an owned, earned & paid media model for B2B content marketing? Itโ€™s an essential question, as high-quality content that is mapped to the buyer journey of potential customer is worthless if it is invisible to the DMU. -

Learn how to use the earned, owned & paid media model to boost your B2B content marketing, get found by your audience and generate converting leads.

Accelerate your lead generation with our Ultimate B2B Content Marketing Plan!
01/08/2019

Accelerate your lead generation with our Ultimate B2B Content Marketing Plan!

Looking for a great start for setting up your B2B Content Marketing Plan? Check out our ultimate guide to get you started right away!

When we try to persuade people weโ€™re right with logical arguments and lists of facts, weโ€™re pitching to System 2. But Sy...
24/06/2018

When we try to persuade people weโ€™re right with logical arguments and lists of facts, weโ€™re pitching to System 2. But System 1 is faster and more powerful, and, in most cases, has already decided. All those persuasive arguments are likely to go ignored if System 1 isnโ€™t already on your side. So, always have System 1 in mind when youโ€™re trying to win business or build your brand.

For a long time, B2B marketers assumed that business decisions were primarily based on rational motivations. Anticipation based on emotion

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