04/07/2020
๐ช๐ต๐ ๐๐ ๐๐ ๐๐ฟ๐๐ฐ๐ถ๐ฎ๐น ๐ง๐ผ ๐๐ป๐๐๐ฎ๐น๐น ๐ ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐ฃ๐ถ๐
๐ฒ๐น ๐ข๐ป ๐ฌ๐ผ๐๐ฟ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐๐ฆ๐๐ฃ
Many aesthetic business owners are not aware of the importance of having a FB Pixel on their website. Or worse, theyโre running Ads to landing pages with no Pixel on them. โฃ
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Having a fancy website/landing page is nice but if you have no idea whether it converts, whatโs the point? โฃ
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Without that data thereโs no way of pinpointing whatโs working and what isnโt. โฃ
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Let me first clear 1 thing up....โฃ
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No programming skills are required to install the pixel on your website. Itโs simply a code Facebook provides you with, that you can leverage with a few clicks here and there.โฃ
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So letโs have a look at how your aesthetic business can use this tool to its full potential:โฃ
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1. Retargeting โฃ
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Have you ever wondered why you see ads from a business right after youโve visited their website? Thatโs not a mere coincidence.. Thatโs the FB Pixel working itโs magic! โฃ
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Your aesthetic business can this use to target people who have already visited your website, and convince them to come back and book in an appointment.โฃ
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2. Lookalike โฃ
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Having the pixel installed on your website allows you to advertise to people who โlook likeโ those who visit your website.โฃ
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How crazy is that?! โฃ
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Facebook will literally find new clients for you by reaching out to a whole new audience with similar characteristics as your current clients! โฃ
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3. Custom audiencesโฃ
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The pixel allows you to create custom audiences based on actions your visitors took on your website. โฃ
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Why is that useful?โฃ
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Because it gives you the opportunity to create specific campaigns based on this. โฃ
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If a client visits your CoolSculpting page, he will see CoolSculpting ads from you on Facebook.โฃ
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If a client visits your Dermal Filler page, she will see Dermal Filler ads from you.โฃ
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Thereโs absolutely NO DOUBT that the Facebook pixel will benefit your clinic. The sooner you install this simple piece of code on your website, the more data the pixel will capture for you.โฃ
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Weโre talking about crucial data youโll need to improve your current marketing strategy, or give you an insane head start on your future marketing efforts. โฃ
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Let us know if you need help setting this up!
