28/05/2026
Gucci is officially entering Formula 1 as Alpine’s title partner from the 2027 season, marking the first time a luxury fashion house has taken on a title partnership in the sport.
The team will race under the name Gucci Racing Alpine Formula One Team, complete with a new Gucci-inspired livery and the launch of Gucci Racing, the brand’s new platform focused on the intersection of luxury, performance, and sport.