08/07/2022
How to raise the average check and what does the conversion from sales have to do with it?
Why do you think one coach can sell his courses for 300K, and another - only for 30K, under the same starting conditions, and what does the conversion have to do with it?👇
🔥Let's go🔥
ℹ️ Conversion - the ratio of real buyers to potential ones.
How to calculate it?
First, the audience is warmed up, independently on the website / page or through bloggers. Simply put, brand promotion by any means of advertising.
💸Then the cost of the product is set, sales start is given
If sales come from the site, then up to 99% of the traffic can be tracked using links with UTM tags and promo codes. It's easy to calculate the conversion here: divide the number of people who bought the product by the number of subscribers, multiply all this by 100%.
What if not all buyers are ready to buy the proposed product right away, especially if it costs decent money, and the client sees it for the first time at all?
In such cases, it is necessary to evaluate the value of POTENTIAL customers, those users who have performed any targeted action on the site (for example, subscribed or left contacts).
🕵️♂️The user can take a long look at the product: read reviews, follow the brand in social networks, go to the site from different sources, and make a purchase only after a year. It is impossible to take into account such events when calculating ROI 🤷
But you can calculate how many orders each of the sales channels brings, the average conversion rate for each funnel
A simple example. For 1000 subscribers of the brand's page in the social network, you receive 10 orders. After the action with the blogger, another 5,000 users subscribe to you. This means that you can potentially receive about 50 orders. The conversion rate will be 1%.
A conversion rate of 1.5-2% is considered the norm. Ideally, the more, the better.🤗
You need to understand that increasing conversion is not a one-time event, but a trial and error process that gradually creates an idea of what works best for your product and its audience