And Now This

We are a brand building agency. We develop and grow change-making and boundary-pushing businesses. We help brands to stand out by standing for something.

By giving their vision a voice. And their opinion a personality.

13/01/2026

Smart lighting. Smart visuals.
Outdoor edition for Lily.
AI, 3D & human craft 🤝

22/12/2025

Smart lighting. Smart visuals.
Proud of the team and this new campaign series for .
AI & human craft 🤝

08/12/2025

📣 Super proud to share the first campaign visuals we created for Festavia string lights. 💡

The objective: optimize Philips Hue’s product pages, starting with . Improve visibility and conversion while creating a smarter and more efficient content system that adapts to seasonal moments.

What we did: We helped Philips Hue take a big leap forward by using AI tools to create product imagery that adapts per season, per moment and per market. Fresh, locally relevant visuals that elevate the premium perception of the brand and show how Philips Hue unlocks the full potential of your home.

The images are a blend of AI and human craftsmanship 🤝:
1. High quality scenes generated with AI
2. 3D renders of Philips Hue products, crafted by real humans
3. Extensive retouching and color optimization, also by humans 
This approach reduces production costs and gives us the flexibility to create many more variations per market and season, with higher quality, smarter development and better performance.

Curious how we can help improve your product pages too?
Let’s grab a coffee: [email protected]
☕️

Huge thanks to the team: , ,

Adres

Commelinstraat 53H
Amsterdam
1093TK

Website

http://andnowthis.agency/

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