Replug - App Marketing Experts

15/10/2025

What a day in Amsterdam 🇳🇱

Unlocked: Mobile & App Growth Summit brought together some of the brightest minds in the industry — from Uber, Zalando, Wolt, Omio, Booking.com, Bolt, and Just Eat Takeaway.com — to share ideas, frameworks, and real-world lessons on how to drive sustainable app growth in 2025.

Our Co-founder Lorenzo Rossi joined the stage to present: “Meta Ads at Scale for Mobile Apps: The Signal Engine That Turns CAC Down and ROAS Up”

He broke down the six key levers behind profitable Meta scaling — from signal alignment to creative cadence — showing how structure, not just budget, determines success.

The session also introduced REPLUG’s Meta checklist and a practical growth expansion framework for brands ready to go beyond traditional channels.

Events like this remind us why we love what we do: data, creativity, and collaboration — all driving smarter growth.

Thanks to the Martechvibe team for an inspiring day, and to everyone who joined us at Hotel Casa for insightful discussions, strong coffee, and even stronger ideas.

🎬 Here’s a quick video recap of our day in Amsterdam.

06/05/2024

🔍 Looking for growth inspirations and a great networking opportunity?

Join REPLUG, Singular and Snap at the upcoming Growth Masterminds’ event in Berlin!

💡After a delicious breakfast you’ll have the opportunity to listen to some of the best app growth experts giving you the latest tactics, strategies and best practices for outsized growth in 2024.

🎤 This edition’s speakers are: Andre Wagner (Director of Data & Analytics at Taxfix), Luca Mastrorocco and Lorenzo Rossi (Co-Founders of REPLUG), Niels Beenen (Strategic Partnerships Director, EMEA at Singular), Gessica Bicego (CMO at Paired), Brankica Reinhardt (Director Solutions Consulting, EMEA at Singular).

🗓 Make sure to request your invite, the event is invite only!

For more informations about the schedule and the event’s location click on the link below and request your spot 👇
https://lp.singular.net/berlingrowthmasterminds-2024?utm_campaign=2405_Growth_Masterminds_Berlin&utm_source=Replug&utm_medium=partner-referral

09/10/2023

🎉 Elevating .italia with REPLUG 🚖

When Wetaxi, Italy’s major taxi app, aspired to conquer four new cities, we stepped in to navigate the journey toward strategic, data-driven user acquisition & scalable growth! 🚀

🔍 Transparent and informed decisions

📊 Smart, data-driven acquisition strategy

🎨 Emotional, performance-driven creatives

In weeks, we not only decreased the CPA across all channels but also unraveled deeper insights into channel performance and user behavior via a bespoke Google Data Studio Dashboard.📈

Read more ➡️ https://rplg.io/success-stories-data-driven-user-acquisition-wetaxi/ 

05/03/2023

🍾 Happy birthday, REPLUG 🎂

Today REPLUG is turning 3 years old, and we'd love to celebrate our birthday together with all of our REPLUGers, with all of the amazing clients we've worked with over these 3 incredible years, with all of the partners, and with all of our friends around the world 👯‍♀️

A virtual toast to all of you... and one to us, too 🥂

11/01/2023

⚠ ATTENTION - SCAM ALERT ⚠️

We've recently discovered that scammers from China are contacting people pretending to be representatives from REPLUG, and offering app store optimization jobs in exchange for cryptocurrencies.

Please DO NOT engage with any website claiming to be REPLUG that is not our official domain: www.rplg.io, or an email from .io - more so if the request comes to you via WhatsApp: it is a scam.

Unfortunately, the scammers are using our brand identity with the same logo, images, and texts, and they're even sending contracts signed on behalf of Luca and Lorenzo (see below some examples).

We have already took actions with our lawyers to report what is happening to the authorities, and we hope this matter will be solved soon.

Apologize for any inconvenience that it could have created to anyone.

Cheers,
REPLUG Team

25/11/2022

🔴 App Promotion Summit in Berlin is getting closer 🔴

Our very own Ekin and Lorenzo will host a workshop where they will talk about how at REPLUG we scale paid user acquisition with a 5-step framework process.

If you want to get more details, click on this link https://lnkd.in/eNBcR6x 😉

Looking forward to this fantastic event!

31/08/2022

Excited to see our co-founder Lorenzo recognized as one of the top individuals in the mobile app marketing industry.

A decade of experience scaling app businesses 📱, combined with an impeccable Italian style 👔 and a mission that involves cappuccino ☕️

Read the interview 👇

Lorenzo is a mobile marketing veteran and the co-founder of REPLUG – App Marketing Experts. His work in leading companies such as Zalando, LOVOO, and Free2Move has allowed him to develop a unique experience in scaling mobile app marketing activities and retention strategies. In your own words, wha...

17/08/2022

🏖 The summer holidays are over and it's time to go back on stage for the App Growth Summit MASTERMIND Berlin, on September 1st!

🎙 Our co-founder Lorenzo Rossi will host an open-format workshop session, to deep dive into some of the hottest topics in the mobile app industry, giving the audience invaluable insights on growth and retention.

See all the details at the link below, and stay tuned for other exciting news from the REPLUG Galaxy 🪐

🔗 https://appgrowthsummit.com/events/app-growth-masterminds-berlin-2022/

PS. We still have some guests pass available, contact us to get your ticket 🎫

08/07/2022

Get to know the

Today we want you to meet Vivien 👋

She comes from China and she loves to play drums and cook delicious Chinese food 🤩

She joined the team as a Performance Marketing & Analytics Specialist📱 a couple of months back. She is a professional TikTok user who follows the newest trends.

Read more about her! 👇
*o

30/06/2022

Did you know that today is a Social Media Day? The tradition started in 2010, and since then every 30th of June is celebrated as Social Media Day.

WE WISH YOU A HAPPY SOCIAL MEDIA DAY!

27/06/2022

Get to know the

Today we want you to meet Antonio! 👋

He comes from Spain and he loves to exercise and travel!

He joined the team as an App Store Optimization Specialist📱 a couple of months back, however, we will not let him optimize any food recipe app, as we have some doubts about his culinary preferences when it comes to pasta 🍝 (frozen lasagna, really?! 🤌)

Read more about him! 👇

*o