Social Butter

Social Butter We are a social-first digital marketing agency for brands and businesses of tomorrow.

We provide smooth and quality marketing services, with growth, efficiency and aesthetics in mind. We bring together the strategy and ex*****on via brand building, content creation, SEO, advertising campaigns on social or Google, web design and more. We work with high potential startups and businesses aiming to build efficient & aesthetic online presence, and communicate with their audience with power and precision.

Google ads explainedMore than 80% of global businesses trust Google Ads, but what is it and how it works? Read the carou...
09/09/2022

Google ads explained

More than 80% of global businesses trust Google Ads, but what is it and how it works? Read the carousel 👉🏼

Are you already using Google ads for your business?

WE ARE DIGITAL AGENCY SPECIALIZING IN MARKETING STRATEGY, SOCIAL & CONTENT MARKETING, AND MULTICHANNEL PERFORMANCE CAMPA...
05/08/2022

WE ARE DIGITAL AGENCY SPECIALIZING IN MARKETING STRATEGY, SOCIAL & CONTENT MARKETING, AND MULTICHANNEL PERFORMANCE CAMPAIGNS.

• We work with startups, scale-ups and companies with a growth mindset.
• We create marketing & brand strategies to lead businesses towards their desired objectives
• We attract, engage, and retain audiences by creating and sharing tailored and relevant content
• We help brands tap into broader audiences, and convert them into customers to boost sales via performance marketing
• We do it with passion and great quality, because we love it.

More - socialbutter.com

Attractive content is necessarily of high quality and useful to potential consumers. It gives people information that "h...
31/07/2022

Attractive content is necessarily of high quality and useful to potential consumers. It gives people information that "hooks" them and makes them want to share it with their friends.

Quality content works for you all the time. It gets you links from social media and authority sites, comments and questions from potential customers, good content draws attention to your brand and builds communities of consumers.

Example - new Ukrainian innovative brand to create the world's smallest hydrogen water generator - .tech. Their profile can be built as a community, a hub, telling about how the product influences all aspects of people's life - health, nutrition, sleep, longevity.

So instead of direct product sale you can see the beautiful storytelling, engaging potential customers into the proposition.

What do you think?

Sticky branding: check list for your brand nameYour brand name is the first thing consumers see. There are main criteria...
10/07/2022

Sticky branding: check list for your brand name

Your brand name is the first thing consumers see. There are main criterias to check how good your brand name is:

1. It should be DISTINCTIVE or UNIQUE: in order stand out from the competition, and avoid confusion among your target audiences. Ideal example - Twitter

2. IT SHOULD REFLECT YOUR BRAND POSITIONING: your name must fit your company — not necessarily by describing what you do, but by capturing the essence of who you are.

3. MEMORABLE: find a name that is simple to write and easy to pronounce; keeping things “short and sweet,” and making sure that whatever name you choose can be easily spelled and searched for online.

4. STRETCHABLE: it’s important to choose a name that will last as your business evolves. For instance, if you d like to enter the different market, better make sure it sustain the initial meaning.

5. DEFENSIBLE: make sure you are able to obtain full legal rights to the name within your industry, and within the countries you operate in.

Social Commerce and how it changes our livesWhat Is Social Commerce and How Does It Work? Social commerce makes use of F...
28/06/2022

Social Commerce and how it changes our lives

What Is Social Commerce and How Does It Work? Social commerce makes use of Facebook, Instagram, and Twitter to promote and sell goods and services.

4 trends to keep an eye on:

1. For Generation Alpha, social purchasing will be the norm.
With 97% of Gen Z consumers citing social media as their primary source of purchasing inspiration, we may anticipate that Gen Alpha will follow.
2. Livestream's prizes are increasing. It provides consumers with a one-of-a-kind digital purchasing experience while also providing real-time 3D commerce feedback loops between consumers and retailers – including influencers.
3. Conversational commerce is rapidly evolving: growing use of AI-powered chatbots and mobile messaging is a natural progression.
4. The rise of non-financial tokens (NFTs) in social trade. Because augmented and virtual environments are the future of ecommerce, the development of NFT storage, integration, and trading prospects will continue apace.

Influencer marketing of the future 🙌🏻5 MUST KNOWS:1. Emergence of Influencer NetworksThe future of influencer marketing ...
24/06/2022

Influencer marketing of the future 🙌🏻

5 MUST KNOWS:

1. Emergence of Influencer Networks

The future of influencer marketing is all about the collective. Instead of individuals, marketers may begin to group influencers based on whom they are associated with.

When you partner with a social media influencer, your brand reputation grows based on how much authority they have.

2. Emphasis on Micro-Influencers

This is not new, but still there. Micro-influencers have fewer social media followers but they work to maintain personal bonds with their target audience.

3. The Rise of computer-generated imagery (CGI Influencers)

The entry of CGI influencers into the influencer marketing industry has changed the way brands view collaborations.

Manufactured in the virtual world, programmers and designers work for hours to create each scene from a CGI influencer’s life. On their social media channels, CGI influencers can be seen posing at exotic locations.

20/06/2022

HOW BIG IS TIKTOK? BIGGER THAN YOU MIGHT THINK.

What started as a small app from Chinese company Bytedance has turned into a global phenomenon. Not only is user growth continuing to skyrocket, but the platform’s reputation as a launching pad for mainstream music stars.

In September 2021, social video app TikTok reported 1 billion monthly active users worldwide and more than 14 million new users jumping on every day.

TikTok isn't necessarily a must for every business, but it is the go-to platform for companies looking to reach Gen Z and Millennials, who value authentic, bite-sized video content.

We've compiled a list of TikTok statistics that marketers should be aware of:

• 47% of TikTok users are between ages 10-29
• Nearly 80 million monthly active users are located in the US
• 61% of all TikTok users are female
• 53% of TikTok creators are aged 18-24
• 30% of Gen Z’ers prefer using TikTok for product research
• TikTok users feel closer to brands they see on the platform
• 72% of TikTok users find ads on the platform inspiring

Creator's Economy: Excellent Tools for Brand Growth in 2022What exactly is the creator economy, and how does it work? It...
07/06/2022

Creator's Economy: Excellent Tools for Brand Growth in 2022

What exactly is the creator economy, and how does it work?
It's defined as a business sector made up of more than 50 million self-employed content creators, curators, and community builders, such as social media influencers, bloggers, and videographers, as well as the software and financial tools that help them grow and monetize their businesses.

—> Why should companies pay attention to this?

Firstly, the audience is more disposed towards the creators, due to daily interactions with their content. Secondly, by choosing the best way to demonstrate the content, the creators adapt the brand information, making it more accessible and credible.

Here are some creator-economy tools to use for brand development. Swipe!

Artsy FridayAny plans for today?
03/06/2022

Artsy Friday
Any plans for today?

According to certain statistics, more than half of companies fail within a few years. Negotiation of competition is one ...
02/06/2022

According to certain statistics, more than half of companies fail within a few years. Negotiation of competition is one of the most common reasons.

Competitive analysis is the process of defining a company’s opponents, their strategies and later on estimating them. Also, it is responsible for identifying rivals' weaknesses and strengths compared to the company’s own products/ services.

Regular running of competitor analysis helps you in:

Keeping in touch with your market;
Full comprehension of the market in terms of your customers;
Identification of priority areas for improvement;
Identification of opportunities;
Identification of threats so you can work on removing them sooner.

👉🏼 Scroll the carousel to find out more

Summer is just around the corner! do you feel it coming?
27/05/2022

Summer is just around the corner! do you feel it coming?

Brands are entering Metaverse 💻Today we want to tell a bit more about   &  project — a phenomenal showcase of Roblox's l...
25/05/2022

Brands are entering Metaverse đź’»

Today we want to tell a bit more about & project — a phenomenal showcase of Roblox's latest developer tools and lighting technology.

https://blog.roblox.com/2021/05/gucci-garden-experience/

Gucci decided to step into the metaverse and create an immersive multimedia experience. They teamed up with Roblox to release Gucci Garden, a unique and interactive virtual exhibit.

As visitors entered the Gucci Garden, avatars became neutral mannequins. Wandering through the different rooms, each visitor’s mannequin absorbs elements of the exhibition. With every person experiencing the rooms in a different order and retaining other fragments of the spaces, they emerge at the end of their journey as one-of-a-kind creations.

Beautiful case? let us know what you think!

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Amsterdam
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