FJ Amsterdam

FJ Amsterdam FJ. Impact through visual storytelling. FJ creates films and content that touch people’s hearts. ABOUT US
For mission driven brands challenging rising issues.

Using our passion for visual storytelling, we help brands create impact. Our FJ Minds are experienced creative makers and young talents. With a unique team for each project, we create visual storytelling that touches people’s hearts and creates brand preference. The FJ Mind DNA represents the type of makers we are. Sincere, passionate and Creatively diverse. We are not going to save the planet. Bu

t we are dedicated to changing it – for the better. In 2037 we aim to be active on a European scale, making stories with a heart for socially responsible organizations. FJ is built on 3 pillars: the creativity of FJ Concepts, the craft of FJ Production and the smart distribution of FJ Media. HOUSE OF MAKERS
We see ourselves as a house of makers, an open house with a culture where everyone gets the freedom they need to create. We give people space to do their thing, allowing their individual talent and experience to thrive. That’s how we make stories with a heart that really resonate with people.

What a year.A year ago we made a choice. We followed our gut and started making what we actually wanted to make, stories...
31/12/2025

What a year.

A year ago we made a choice. We followed our gut and started making what we actually wanted to make, stories close to people, helping brands and organisations feel more human.

We’re grateful. Deeply.
To the clients who trusted us.
To the crews who joined along the way.
And most of all to the people who let us in, with a laugh, a tear, and often in full vulnerability.

This year reminded us why film matters to us.
Because a story can give someone hope.
Or just enough courage to text a friend and ask: how are you really doing?

That’s what we’re after.
Connection.
And we’re proud of the moments we got to create this year, where that connection actually happened.

We also feel ourselves becoming more activist.
Because film is only the beginning.
The real impact is what comes after: turning a story into something that helps.

In January we’ll share what we’ve been building behind the scenes.

Because it’s time.
Time for brands to roll up their sleeves, take responsibility for the challenges we’re facing, and become more human.

For now, we hope you get to spend these days with the people who feel like home. All the best and health for 2026.

Fabian and Jasper

21/10/2025

Our latest for

Between wind and tide, a family craft continues without many words. The deeper meaning of work isn’t in what you do alone but in what is shared between generations.

A quiet family story of the Cornellisse and Nelis, craft passed on, the Carhartt Active Jac a witness rather than a statement. In partnership with Carhartt we conceived and produced the European campaign, delivering all assets across formats and platforms.

We handled film and photography end to end, delivering a documentary style hero film in three languages, platform specific social assets, separately shot bumpers, and campaign photography.

Credits
Researcher: Fabian and Jasper
Director / creative:
DOP:
AC:
Boom operator: Franco van der Linde
Producer:
Editor:
Color grading: George Balatoni
Sound Designer:

Behind-the-scenes from our shoot with artist Masao Nakahara for Althuis Hofland Fine ArtsDirector Fabian FraikinDOP Fabi...
03/04/2024

Behind-the-scenes from our shoot with artist Masao Nakahara for Althuis Hofland Fine Arts

Director Fabian Fraikin
DOP Fabian Fraikin
Edit Fabian Fraikin
AC Jasper Fraikin
Producer Jasper Fraikin
Grader Jelle Prins
Sound Serge van Lieshout

Thanks to this amazing team we crafted our latest campaign for  🫶🏼
16/10/2023

Thanks to this amazing team we crafted our latest campaign for 🫶🏼

When looking for a qualified beautician, how can you be sure you’re in safe hands?By choosing ANBOS, certifying and educ...
10/10/2023

When looking for a qualified beautician, how can you be sure you’re in safe hands?

By choosing ANBOS, certifying and educating the beauticians of the future.

BTS from our latest work ‘one against loneliness’ with our friends .amsterdam for
27/09/2023

BTS from our latest work ‘one against loneliness’ with our friends .amsterdam for

A little behind the scenes look of our latest shoot for  ❤️
18/09/2023

A little behind the scenes look of our latest shoot for ❤️

How do you tell people about Growth spurt pants and Grow along rompers? By celebrating the life in which these products ...
18/09/2023

How do you tell people about Growth spurt pants and Grow along rompers? By celebrating the life in which these products are front and central. View our latest work for via the link in bio.

Gear up for Fall. On and off on the job outfits, .jagers for  🧡
11/09/2023

Gear up for Fall. On and off on the job outfits, .jagers for 🧡

Adres

John M. Keynesplein 12-46
Amsterdam
1066EP

Openingstijden

Maandag 08:30 - 18:00
Dinsdag 08:30 - 18:00
Woensdag 08:30 - 18:00
Donderdag 08:30 - 18:00
Vrijdag 08:30 - 18:00

Telefoon

0857734117

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer FJ Amsterdam nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

Contact

Stuur een bericht naar FJ Amsterdam:

Delen

FJ Manifesto

Remember when we used to make a few videos because we thought it would be cool and only afterwards started to wonder: “Who exactly did we make this for?” and “How are we going to reach them anyway?”. Fun? Yes. Stupid? Also.

Because today’s consumers, Generation Y and Z, were born in front of their iPhones. They’ve seen it all and are not in the mood to start watching a bunch of videos just because you want them to.

So what’s the solution? Two things.

Smart ass : Research your project, its goals, the audience and get to the core of the problem and what you’re trying to say. Think mobile first and use data to create the optimum customer journey.