Zapper PR & Destination Marketing

Zapper PR & Destination Marketing With our years of knowledge and expertise of the travel and lifestyle market we have built an extend What we love? Being creative and innovative. What we do?

PR and Destination Marketing on the European market. Like us to get inspired about what we love and do!

Putting Taiwan in the spotlight! 🇹🇼On 10 September, Zapper Group hosted a webinar on behalf of the Taiwan Tourism Admini...
23/09/2026

Putting Taiwan in the spotlight! 🇹🇼

On 10 September, Zapper Group hosted a webinar on behalf of the Taiwan Tourism Administration London Office for travel agents across the Netherlands.

Almost 100 participants discovered Taiwan’s diverse highlights and gained practical insights into promoting the destination to their clients. Linda Lin and Ning Chan shared an update on the current situation in Taiwan, and the many questions made it a lively session.

Couldn’t join us? Discover more about Taiwan through our e-learning programme. You’ll find the link in our bio.

A great opportunity to bring Taiwan to the attention of the Dutch travel trade!

Our latest campaign for KLM and Miami International Airport is now visible at Amsterdam Airport Schiphol and in Flying D...
09/09/2026

Our latest campaign for KLM and Miami International Airport is now visible at Amsterdam Airport Schiphol and in Flying Dutchman, the magazine for Flying Blue members. A large lounge banner brings the colours of Miami directly to travellers, while both placements highlight KLM’s four weekly non-stop flights from Amsterdam to Miami.

By combining high-impact visibility at the airport with targeted exposure among Flying Blue members, we are helping Miami International Airport reach a relevant international audience and strengthen its position as a gateway to Miami and beyond. A great example of how we connect our clients with travellers through the right message, media and moment.

Taiwan is a destination made for active and adventurous travellers. ⛰️🚴‍♀️For our client Taiwan Tourism Administration, ...
02/09/2026

Taiwan is a destination made for active and adventurous travellers. ⛰️🚴‍♀️

For our client Taiwan Tourism Administration, we created a new press release showcasing the many ways to experience the island’s diverse landscapes. From hiking among high mountain peaks and cycling iconic routes to river tracing, diving and surfing.

At Zapper PR, we help destinations translate their positioning into inspiring stories and bring these stories to the attention of the right travel media.

Read the full press release via the link in our bio 🇳🇱

How do you keep a destination relevant all year round? By finding the right story for every season. 🏔️For our client Bri...
27/08/2026

How do you keep a destination relevant all year round? By finding the right story for every season. 🏔️

For our client Brixen Südtirol Dolomites Italy, we created a new press release highlighting the region’s year-round appeal: from hiking and cycling to culinary traditions and winter adventures.

At Zapper PR, we turn destination positioning into inspiring stories, tailored to the Dutch and Belgian media landscape. From content creation and localisation to press communications and media relations, we help travel brands reach the right audience.

Read the full press release here 🇳🇱:
https://brixen-suedtirol.prezly.com/van-dal-tot-berg-brixen-sudtirol-dolomites-italy-door-het-jaar-heen



© Brixen Südtirol Dolomites Italy photo by Matthias Gasser

As part of our collaboration with Brixen Südtirol - Dolomites Italy, we have shared our first pressrelease with our Dutc...
30/07/2026

As part of our collaboration with Brixen Südtirol - Dolomites Italy, we have shared our first pressrelease with our Dutch and Belgian media contacts.

The release introduces the destination's four unique areas - from the historic city of Brixen and the medieval town of Klausen to the mountain landscapes of Gitschberg Jochtal and the sunny plateau of Natz-Schabs - showcasing why this region offers something special in every season.

At Zapper PR, we're proud to help our clients share their stories with the right travel media and inspire future coverage.

You can find the press release through the link in the bio

Our latest campaign activation for Taiwan – Waves of Wonder is now on display in the KLM Crown Lounge at Amsterdam Airpo...
27/07/2026

Our latest campaign activation for Taiwan – Waves of Wonder is now on display in the KLM Crown Lounge at Amsterdam Airport Schiphol! ✈️

The campaign introduces travellers to the ‘8 Wonders of Taiwan’: Nature, Culture, Adventure, Taste, Hospitality, Freedom, Future and Wellness. From vibrant night markets and ancient temples to green tea plantations, hot springs and dramatic mountain landscapes, Taiwan offers countless experiences within one journey.

The large wall visual brings this story to life and invites travellers to discover inspiring itineraries on BeleefTaiwan.nl via the QR code. With KLM’s non-stop connection to Taipei, their next Taiwan adventure is closer than they might think.

A striking placement that inspires travellers at exactly the right moment: while they are dreaming about their next journey.

🌍 Exciting news from Zapper PR!We are proud to officially join the   (TLN), a global network of independent travel and l...
17/06/2026

🌍 Exciting news from Zapper PR!

We are proud to officially join the (TLN), a global network of independent travel and lifestyle PR agencies active in more than 50 markets worldwide.

Last week, we attended the TLN Annual Convention in Corfu, where we connected with inspiring industry professionals from across the globe, exchanged ideas and explored new opportunities for collaboration.

Being part of TLN strengthens our international reach and allows us to offer our clients even greater access to local expertise, market insights and PR opportunities around the world.

A big thank you to everyone who welcomed us into the network. We are excited about what lies ahead and look forward to creating new opportunities together.

Here's to new partnerships, fresh ideas and a truly global perspective.

For the Croatian National Tourist Board, we selected a digital display campaign through Ster as one of the tactics in th...
11/06/2026

For the Croatian National Tourist Board, we selected a digital display campaign through Ster as one of the tactics in the Dutch market.

The "AI cannot create this, Croatia can" ads are currently running on leading Dutch media platforms, including NOS.nl, and direct consumers to ErvaarKroatie.nl where they can find inspiration, book trips with participating tour operators and fly with .

A great example of how awareness and sales activation can work together to inspire more Dutch travellers to visit Croatia.





Fotocredits: © Julien Duval

Taiwan on the move in The Hague!Throughout June, Taiwan is taking over the streets of The Hague with a striking tram cam...
05/06/2026

Taiwan on the move in The Hague!

Throughout June, Taiwan is taking over the streets of The Hague with a striking tram campaign promoting both Taiwan as a destination togeheter with and the Dutch consumer platform BeleefTaiwan.nl.

Proud to deliver this together with the Taiwan Tourism Administration London Office.

The campaign invites Dutch travellers to discover the island's incredible diversity under the theme "One Island. Eight Wonders." From vibrant cities and rich cultural heritage to spectacular mountain landscapes, coastlines and world-famous cuisine, Taiwan offers a remarkable variety of experiences within a single destination.

We are proud to support the Taiwan Tourism Administration in bringing this campaign to life and increasing awareness of Taiwan among Dutch travellers.

If you're in The Hague this month, keep an eye out for the Taiwan tram.

This week, Christian and Bianca travelled to London for a meeting with  . During the visit, they discussed the progress ...
22/05/2026

This week, Christian and Bianca travelled to London for a meeting with . During the visit, they discussed the progress and next steps of the campaign and, of course, experienced a bit of Taiwanese hospitality along the way 🇹🇼🇬🇧

After the meeting, the conversations continued over lunch at in Paddington. Authentic Taiwanese cuisine, great discussions and another reminder of why Taiwan is such a unique and inspiring destination to promote.

Working together face-to-face remains incredibly valuable. In a world where so much happens online, personal meetings still make a real difference when it comes to exchanging ideas, strengthening collaborations and building long-term partnerships.

We are proud to represent Taiwan in the Dutch market and look forward to everything the coming months will bring ✨

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