Zapper PR & Destination Marketing

17/06/2026

🌍 Exciting news from Zapper PR!

We are proud to officially join the (TLN), a global network of independent travel and lifestyle PR agencies active in more than 50 markets worldwide.

Last week, we attended the TLN Annual Convention in Corfu, where we connected with inspiring industry professionals from across the globe, exchanged ideas and explored new opportunities for collaboration.

Being part of TLN strengthens our international reach and allows us to offer our clients even greater access to local expertise, market insights and PR opportunities around the world.

A big thank you to everyone who welcomed us into the network. We are excited about what lies ahead and look forward to creating new opportunities together.

Here's to new partnerships, fresh ideas and a truly global perspective.

11/06/2026

For the Croatian National Tourist Board, we selected a digital display campaign through Ster as one of the tactics in the Dutch market.

The "AI cannot create this, Croatia can" ads are currently running on leading Dutch media platforms, including NOS.nl, and direct consumers to ErvaarKroatie.nl where they can find inspiration, book trips with participating tour operators and fly with .

A great example of how awareness and sales activation can work together to inspire more Dutch travellers to visit Croatia.





Fotocredits: © Julien Duval

05/06/2026

Taiwan on the move in The Hague!

Throughout June, Taiwan is taking over the streets of The Hague with a striking tram campaign promoting both Taiwan as a destination togeheter with and the Dutch consumer platform BeleefTaiwan.nl.

Proud to deliver this together with the Taiwan Tourism Administration London Office.

The campaign invites Dutch travellers to discover the island's incredible diversity under the theme "One Island. Eight Wonders." From vibrant cities and rich cultural heritage to spectacular mountain landscapes, coastlines and world-famous cuisine, Taiwan offers a remarkable variety of experiences within a single destination.

We are proud to support the Taiwan Tourism Administration in bringing this campaign to life and increasing awareness of Taiwan among Dutch travellers.

If you're in The Hague this month, keep an eye out for the Taiwan tram.

22/05/2026

This week, Christian and Bianca travelled to London for a meeting with . During the visit, they discussed the progress and next steps of the campaign and, of course, experienced a bit of Taiwanese hospitality along the way 🇹🇼🇬🇧

After the meeting, the conversations continued over lunch at in Paddington. Authentic Taiwanese cuisine, great discussions and another reminder of why Taiwan is such a unique and inspiring destination to promote.

Working together face-to-face remains incredibly valuable. In a world where so much happens online, personal meetings still make a real difference when it comes to exchanging ideas, strengthening collaborations and building long-term partnerships.

We are proud to represent Taiwan in the Dutch market and look forward to everything the coming months will bring ✨

13/05/2026

Together with Croatian National Tourist Board and KLM Royal Dutch Airlines, we're launching a new campaign to put Croatia on the map in the Netherlands.

From the vibrant streets of Zagreb to the sun-soaked coasts of Split and Dubrovnik, these cities are closer than ever with a direct flight from Amsterdam.

With a destination this beautiful, diverse and full of character, this is a partnership we're proud to be part of.

We're bringing a strong mix of marketing and sales to inspire the Netherlands to discover Croatia. Expect updates on the Sales Platform ErvaarKroatie.nl, collaborations with tour operators, a Ster partnership and of course an exciting CityZapper campaign.

We're looking forward to everything this campaign will bring! To get you in the Croatian mood, we're sharing this beautiful video from Croatia Full of life.

https://www.youtube.com/watch?v=16mDYGa2oP4

Sommige plaatsen zijn bedoeld om ze echt te beleven, niet te genereren. Je kunt proberen om de perfecte bestemming in je geheugen te creëren. Warm licht over...

08/05/2026

From vibrant Taipei to tropical Kenting 🇹🇼

Our press trip across Taiwan is currently underway. In collaboration with the , four Dutch media titles are travelling from north to south to experience the destination’s diversity, accessibility and cultural depth.

Think dynamic cities, impressive natural landscapes, a rich cultural heritage and an exceptional culinary scene. With direct flights from Amsterdam operated by China Airlines 中華航空 , Taiwan is also highly accessible for Dutch travellers.

Curious to see more? Follow on Instagram and Facebook for live updates and behind the scenes content.

29/04/2026

At CityZapper, we focus on creating meaningful engagement between destinations and our audience. One of the ways we do this is through targeted giveaways, designed to put a city in the spotlight while actively involving our community.

This month, we’re highlighting Nuremberg with something extra!

Through CityZapper’s channels, we’re not only showcasing the city as an ideal stop for travelers heading south through Europe, but also adding an extra incentive: a giveaway of two free nights for two people at the centrally located 4⭐ Park Plaza Hotels & Resorts Nuremberg, including breakfast.

Check out the collaboration with erleben en Park Plaza Hotels & Resorts Nuremberg in the blog post via https://www.cityzapper.com/nl/blog/nieuws/ga-op-stedentrip-naar-neurenberg-tips-bezienswaardigheden-en-eten

📸: Kristof Göttling

21/04/2026

We’re excited to announce our collaboration with Duisburg Kontor! Together, we’re kicking off a brand-new CityZapper campaign to put Duisburg in the spotlight as a versatile destination just across the border ✨

From impressive industrial heritage and unique landmarks to green parks, culture and vibrant hotspots, Duisburg has so much to offer. With this campaign, we’ll inspire travelers to explore the city, uncover its hidden gems and experience everything it has to offer.

We’re looking forward to bringing this campaign to life together and can’t wait to share more soon 🙌



📸 © IStock - Al-Travelpicture

08/04/2026

Traditional media are very much alive and remain invaluable within a strong marketing strategy. For our recent campaign, we partnered with NRC, a media partner we enjoy working with because of its quality and reach. Together, we created a strong combination of classic and digital:

📰 Two print placements in the newspaper
🌐 An online advertorial on NRC nl, supported by a targeted display campaign

With this approach, we connect the best of both worlds: the impact and credibility of print, combined with the scale and targeting capabilities of online.

The campaign focuses on both flight promotion and destination inspiration, centered around the non stop flight: Paris to Phoenix Sky Harbor International Airport with Air France.

Curious about the results? Take a look at how the campaign appears in print and read the online article here:
https://advertorial.nrc.nl/phoenix-sky-harbor-international-air/ontdek-phoenix-kunst-natuur-en-de-smaken-van-het-amerikaanse-zuidwesten

25/12/2024

Zapper PR wishes everyone a joyful Christmas and an adventurous 2025! 🎄✈️

Photo credit 📸 Nadezda Anokhina