KING. Living your brand.

02/01/2018

We wish you all a happy New Year!! Let it be a bright and creative one.

28/11/2017

One and a half year ago at KING. Living your brand., yesterday at RTL Late Night: futurist and trendwatcher Richard van Hooijdonk. His progressive vision on new technologies is always interesting. Read our previously shared blog at

A healthy dose of inspiration In the past few decades, the technology that drives human communications has seen unprecedented advances: more and more people around the world are connected and information flows faster than ever before. This trend is sure to continue and accelerate into the future. Ho...

31/10/2017

HOW DESIGN MAKES READING FUN

The blogpost by Aris Dwi Nugroho shows us the power of design: adding extra value to strong content by making the content more readable, easier to understand and letting the content sparkle.

The book ‘The science of lighting,’ written by Wout van Bommel and Abdo Rouhana, is famous at the Philips Lighting University. It’s a guide about the nature and behavior of lighting and it comes highly recommended, and not just for new employees of Philips Lighting. The book is also a very interesting read if you’re working somewhere else in the lighting industry.

The guide was originally written in 1993 and the content has always been updated. The same does not apply to the design. The old edition of ‘The science of lighting’ looked like a boring textbook, hard to get through. Until 2016. KING has been asked to give the book’s design a total makeover, make it interesting to read for today’s generation and ready to read both digitally and in print. We loved working together with the Philips Lighting University team. We’ve created a book to be very proud of and what’s even better, we achieved our goal.

See for yourself what good design can add to great content and read Aris Dwi Nugroho’s post: https://arisdn.com/2017/10/08/an-ordinary-review-of-the-science-of-lighting-book/
8 Oktober 2017, author: Arisdn

19/10/2017

For Philips Lighting, we developed a truly useful application of virtual-reality technology that is now being used in the field every day. Our exclusive 360° and VR tool in 8 languages allows lighting installers to experience the lighting solution in an interactive true-to-life VR environment. The tool shows the actual space of a lighting project in real time, and incorporates the full suite of Philips CoreLine products and their lighting effects. Check out the CoreLine VR tool at: coreline-vr.com

05/10/2017

KING. Living your brand. Literally.

28/09/2017

So proud of launching the new Philips Lighting international key account campaign 2017 for Rexel. A 360° approach, keen brand insights and an engaging ex*****on proved to be the keywords for already 26 very successful campaigns.

13/07/2017

PowerNap@KING Einstein, Aristotle and Salvador Dalí did it... all three of these great minds knew how to use a little bit of sleep to inspire great ideas

05/07/2017

For the Philips CoreLine range, we created a 360° interactive sales tool to better connect and serve the technical installer with the visual oriented end customer. More on our blog: https://king.agency/2017/philips-coreline-360-interactive-tool/

15/06/2017

We are very proud to partner with micro credit provider CreditAccess Asia for creating their annual report.

15/06/2017

Lights, camera... action! 🎥📸 A behind the scenes shot of the new project for our client Philips Lighting. Soon you'll see more!

14/06/2017

The making of… the Philips Lighting University books starts like this.

24/05/2017

The hero of our office? The orange light tree!

https://king.agency/2017/creating-beautiful-things-starts-office/

We are very happy with our office at the Keizersgracht in the heart of Amsterdam. A creative workplace in a monumental building. Creating beautiful things, around the world: that’s what KING stands for. We practice what we preach, so we put extra effort in designing our own working space. The hero o...