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Wuzzon App Growth Agency based in Amsterdam. ASO, performance marketing & retention strategy for apps that want to scale, not just launch.

Partners of Shell, Wehkamp, HEMA & more. Free consult: wuzzon.com/request-a-consultation/ Wuzzon is het adres voor creatieve campagnes en performance based traffic. Conversie en ROI staan bij ons hoog in het vaandel. Met veel plezier helpen we je bij het bereiken van jouw groeidoelstellingen. Dit betekent meer nieuwsbrief inschrijvers, terugbelafspraken, mobiele app downloads en registraties. Wij vertalen jouw doelen in online campagnes, die continu worden gecontroleerd en geoptimaliseerd. Onze campagnes zijn responsive, creatief, overtuigend en effectief. Wuzzon maakt gebruik van haar wereldwijde netwerk, dat door middel van alle mogelijke kanalen doelgericht verkeer kan leveren. Inclusief e-mail, mobiel, affiliate, social, display en gaming. Voor meer informatie, kijk op http://www.wuzzon.com

19/10/2026

Nobody comes to us asking for a roadmap. They come asking for installs.

Then we audit the full user journey and the blocker turns out to be somewhere else entirely. Channels, measurement, messaging, localisation. Usually one of those, rarely the one you'd guess.

Finding it is where our consultancy work starts, and you can see how that runs here: wuzzon.com/services/strategic-app-growth-consultancy/

18/10/2026

Most of our work arrives the same way. Someone gets asked a question in a group chat and types a name.

Maurice at Innovactory said he’d recommend us to anyone who needs help with ASO. That sentence does more than any campaign we could run.

So this is the ask. If you’ve worked with us and someone in your network is looking, pass the name along.

And if you’re the one asking the question right now, start here. Book a consultation: https://wuzzon.com/request-a-consultation/

The award was the cherry on the cake. The real win was what the work did for the client.We were selected as a finalist f...
17/10/2026

The award was the cherry on the cake. The real win was what the work did for the client.

We were selected as a finalist for best financial app campaign at the App Growth Awards, for the user acquisition work we run with Blox in fintech.

What earned it was the way the account runs:
• ROAS as the number everything is measured against
• KPIs agreed with the client before any spend
• A partnership built to be profitable for both sides

"We fully trust Wuzzon with our UA budgets, because they have proven to always focus on ROAS and KPI's, making it a profitable partnership for both parties." Mike Hutting, Co-founder and CEO, Blox.

A badge is lovely to have. A client who trusts you with their budget is better.

See how that approach plays out across our other accounts: https://wuzzon.com/blog/case-studies

Louise is on stage at Unlocked: Mobile & App Growth Summit in Amsterdam on 28 October.She's joined by Erik Rothengatter,...
16/10/2026

Louise is on stage at Unlocked: Mobile & App Growth Summit in Amsterdam on 28 October.

She's joined by Erik Rothengatter, Marketing Manager at The Wonder Weeks, for a fireside chat on the playbook behind their subscription growth engine: ASO, user acquisition, creative and lifetime value, built together.

It's a one-day summit at Hotel Okura with 150+ people from growth, marketing, product and UX. We're proud to be a Silver Sponsor too.

If you'll be there, come and find us. Louise's session, the venue and how to register are all on our event page: https://mobileappgrowthsummit.com/amsterdam/register-your-interest/?utm_source=Wuzzon&utm_medium=email&utm_campaign=LC63

Louise is on stage at Unlocked: Mobile & App Growth Summit in Amsterdam on 28 October.She’s joined by Erik Rothengatter,...
12/10/2026

Louise is on stage at Unlocked: Mobile & App Growth Summit in Amsterdam on 28 October.

She’s joined by Erik Rothengatter, Marketing Manager at The Wonder Weeks, for a fireside chat: “The Wuzzon x The Wonder Weeks Playbook for ASO, UA, Creative and LTV: Building a subscription growth engine together.”

It's a one-day summit at Hotel Okura with 150+ people from growth, marketing, product and UX. We're proud to be a Silver Sponsor too.

If you'll be there, come and find us. Louise's session, the venue and how to register are all on our event page: https://wuzzon.com/events/meet-wuzzon-at-unlocked-app-growth-summit-amsterdam-2026/

What does a certification actually get you?Fair question, and the honest answer is access rather than status.We're the N...
12/10/2026

What does a certification actually get you?

Fair question, and the honest answer is access rather than status.

We're the Netherlands' only certified Adjust Agency, a Google Partner and a Braze Partner, and we hold the DDMA's Guaranteed Privacy Label.
What each one changes in practice:
• Adjust certified. Direct routes into the platform team, early sight of feature changes, and implementations configured right the first time.
• Google Partner. Platform support on campaign structure and bidding, and access to betas before they open up.
• Braze Partner. App CRM connected properly to your app data, so the users you acquire get the right message at the right moment in their journey.
• DDMA Guaranteed Privacy Label. Independently checked against the strictest privacy legislation, which matters when your legal team reviews the contract.

It shows up in the work. With Studio Anneloes, a full Adjust implementation meant KPIs defined first, in-app events mapped, attribution settings configured, and the team trained to read it themselves.

That's what certifications are really for: they shorten the distance between a decision and a working setup.

What that looks like on a live campaign: wuzzon.com/services/performance-marketing/

After: the numbers in the dashboard finally agree with each other.Attribution is often treated as a developer job, so ma...
09/10/2026

After: the numbers in the dashboard finally agree with each other.

Attribution is often treated as a developer job, so marketing waits. It doesn’t have to. Marketing can own the order and bring the developers in at the right step.

What a proper Adjust implementation covers:
• KPIs defined first. Decide what counts as value before the tool measures anything.
• In-app events mapped. Registration, purchase, subscription.
• User flow and attribution settings. So you know exactly which channel brought which user.
• Marketing channels and SKAdNetwork configured. Every source accounted for.
• Onboarding and training. The team can read it without calling anyone.

“The onboarding training was clear and perfectly matched our needs. Thanks to their expertise and support, we now have complete calculations in our app data.” Désiree Laureijssen, Studio Anneloes.

Complete data is what makes every decision after it cheap.

If attribution is on your list this quarter, we’ll walk your setup through this order with you. Book a consultation: wuzzon.com/request-a-consultation

07/10/2026

We asked Louise eleven quick-fire questions about how we run client accounts. No prep, one-word answers where possible.

The one about AI might surprise you. So might what she says about a client's favorite campaign.

Stay for the last one.

And when you want the full picture behind her answers, it's here: wuzzon.com/services/performance-marketing

POV: every paid click lands on a page built to convert it.A live conversion asset, measured with the same rigour as any ...
05/10/2026

POV: every paid click lands on a page built to convert it.

A live conversion asset, measured with the same rigour as any performance channel.

Here’s the shift we make with app brands:
• Store assets tested one at a time, until each earns its place
• A custom product page matched to each campaign’s intent
• A rating system that prompts happy users at the right moment

We learned this the useful way. Test enough variations and the winner is regularly one nobody in the room would have picked.

The maths is the part your CFO will like. A 2 to 3% conversion lift across your monthly ad spend is usually worth more than the programme that produced it.

That’s the store page doing its job: giving every click you already paid for its best shot at becoming a download.

The whole system, including the testing sequence and the 90-day rollout, is written up here: wuzzon.com/blog/why-your-app-store-page-is-leaking-downloads

03/10/2026

Four checks keep your measurement stack clean.

Everyone assumes a breach means the platform failed. Usually it's something one layer below it.

These four turn that from a scramble into a checklist.

Full breakdown of where the weakness actually sat: wuzzon.com/blog/the-appsflyer-web-sdk-incident-how-to-secure-your-stack

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