RE-UP Creative, digital, curious. This is RE-UP. We're an agency of movers & shakers. Cultural trends, soc

Cultural trends, social media, brand identity, content & analytics make us

We had a blast analysing emerging subcultures within TikTok from Cottage Core to...Frogs.We've even started our own TikT...
13/10/2020

We had a blast analysing emerging subcultures within TikTok from Cottage Core to...Frogs.

We've even started our own TikTok Trumps cards to illustrate them.

Discover our newsletter, subscribe and of course SHARE:

https://lnkd.in/eD3Wf8w



Social Media algorithms are designed to tailor our experience and feed to our preferences but sometimes this can lead to...
08/05/2020

Social Media algorithms are designed to tailor our experience and feed to our preferences but sometimes this can lead to a monotonous feed of the same thing over and over again. RE-UP's Fabienne Fong Yan explores how TikTok offers a much more diverse and unique experience that isn't actually exclusive to Gen-Z. Read more:

beyond all the editing and filter features, what really struck me as a content consumer was how diverse and positive TikTok seemed to be...

Our latest edition of REUPtime is here! As an increasing number of us are working from home or adjusting to our new norm...
08/04/2020

Our latest edition of REUPtime is here! As an increasing number of us are working from home or adjusting to our new normal, the demand for clothing that’s as Zoom meeting appropriate as it is for a comfy lounge on the sofa is on the rise. Find out what loungewear is and why it’s filling-up our feeds. Read it now: https://bit.ly/2xX5uWX

Don’t forget to subscribe to our newsletter to get our next edition delivered straight to your inbox.

07/04/2020

As we all find solace in joggers, hoodies and other comfy clothing, we've been working to create some new content for you starting with our next newsletter, all about the rise of loungewear. Subscribe to our newsletter to receive it straight your inbox Wednesday: https://bit.ly/2UL7PNC

Each brand must find its own way of resonating with its community through influencers. It's vital that this experience i...
01/04/2020

Each brand must find its own way of resonating with its community through influencers. It's vital that this experience is tailored to the needs of not only the brands, the community but the unique identity of the influencer in question. We're proud to have made it the top finalists in the Shorty Awards for our campaign with Diesel Fragrances, Spirit of the Brave, that does exactly that.
Learn more about this campaign and how we harness the power of long-form content and co-creation

https://shortyawards.com/12th/brands-orgs/finalists

The Shorty Awards honor the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram, Snapchat and the rest of the digital world.

A future that is full of uncertainties that Business of Fashion's report does not hide. But uncertainties very often com...
09/01/2020

A future that is full of uncertainties that Business of Fashion's report does not hide. But uncertainties very often come with new opportunities for brands.

Here are some of our forecasts, focusing on social media and what we can expect in the coming months:

A future that is full of uncertainties that report does not hide. But uncertainties very often come with new opportunities for brands.

Have a read of our newest report, The Updeck: The Diversity Edit, where we tackle the complexity of diversity and analys...
23/05/2019

Have a read of our newest report, The Updeck: The Diversity Edit, where we tackle the complexity of diversity and analyse which industry players are doing it right and which are not...

To stay up-to-date with all things RE-UP, sign up to our newsletter here: http://eepurl.com/dpSajr The UpDeck searches for trends less obvious but everpresent…

"Social media platforms changed the game, and as our Insta society keeps growing, so do ethical issues around how people...
16/05/2019

"Social media platforms changed the game, and as our Insta society keeps growing, so do ethical issues around how people should behave in public." RE-UP's Cécile Fischer writes on the rise of selfie culture in sacred spaces.

Social media platforms changed the game, and as our Insta society keeps growing, so do ethical issues around how people should behave in public.

06/05/2019

We're on the hunt for one savvy intern to join us a Junior Social Copywriter.

This is a paid opportunity for someone with a way with words and a passion for advertising and creativity.

Apply today to join us at our Amsterdam HQ!

Starting date: ASAP

Calling all dreamers, mavericks, innovators, slashers, trendsetters and trend hunters.

Who we are

In the words of Janis Ian (Mean Girls), we are ‘the greatest people you will ever meet’, and we’re also the loveliest. We are RE-UP, a team of people from all walks of life. We love and celebrate difference and diversity, and we pride ourselves on making sure everyone is heard. We’re a team.

Based in the heart of Amsterdam, Paris and Tokyo, RE-UP is a creative and strategic agency with a unique know-how in cultural trends, social media, content production, and brand identity. By investing in the best social listening tools, digital trends coolhunting and digital influencers’ mapping technologies, our international team has created a proprietary methodology to regroup classic strategic planning tools and newer, smarter ways to analyze millions of digital signals.

What we offer

Being an intern with us is a little different from the norm. You’ll become a vital cog in the RE-UP machine and we offer you much more than the just the chance to shadow a midweight and senior team. And actually, we dislike the word “intern”: you’ll be part of the team, period.

What you’ll get the opportunity to:

Work alongside and learn from talents in every aspect of social media, from art directors and copywriters to planners and account managers
Acquire a framework for thinking and working on and with social media
Be heard: the best ideas can come from anywhere
Network with industry leaders
Share in the energy, passion, and atmosphere of a start-up
Work on global accounts but also pro bono projects or startups
Create campaigns for the world’s most revered luxury and beauty brands
Your day-to-day tasks will include:

Research work
Writing, writing, and writing!!!
Production of content calendars
Interviews and qualitative surveys
Trend hunting and reporting
Community management support
Influencer identification
Preparations for shootings and attendance
Who we’re looking for:

We like people with personality here at RE-UP so it’s really important for us that you come into the team and bring something new to the table. More than just a talent in your area of expertise, you should be fun to hang around with.

Sometimes indie agencies can be a hectic place to work, so it’s important that you’re a team player too. We are spending 8 hours a day together, after all, and even more hours thinking about our projects.

If we had to create a wish list:

You have a curious mind
You have a very curious mind
You have a passion for crafting stories, listening to stories and telling stories.
You have a good understanding of social platforms and SEO, not only as a user but as a critical thinker
You have an interest in fashion, fine watchmaking, beauty and/or luxury
You have an interest in subcultures / are part of some of them
You have an attention to detail
You have a very strong attention to detail
You have an interest in advertising – you’ve already read Ogilvy on Advertising or watched Mad Men.
You know what Halt & Catch Fire refers to
Impeccable written English, French is a plus
Impeccable grammar and spelling
European Citizen or have the right to work in The Netherlands (We can’t sponsor non-EU citizens)
You should have a degree (or be part of a university course) within:
Digital marketing
Fashion marketing
Advertising
Journalism
Communications
Photography / Arts
but we’re open to other disciplines.
To apply for the position please send your CV and a cover letter to the email below with the subject titled ‘Junior Social Copywriter’ and indicate your earliest availability.

"The social usages which are emerging no longer happen first on Facebook, Instagram or Twitter. They happen in China, th...
29/04/2019

"The social usages which are emerging no longer happen first on Facebook, Instagram or Twitter. They happen in China, through a wide versatility of features shaped or ignited by WeChat, Douyin, Weibo and the versatility of booming networks."

Our founder, Laurent Enzo François, on why we've become not only China-ready but China-first...

The social usages which are emerging no longer happen first on Facebook, Instagram or Twitter. They happen in China, through a wide versatility of features shaped or ignited by WeChat, Douyin, Weibo and the versatility of booming networks.

As one of the coaches at this year's  , here's RE-UP's Co-Founder, Laurent Enzo François' key takeaways from this engagi...
26/04/2019

As one of the coaches at this year's , here's RE-UP's Co-Founder, Laurent Enzo François' key takeaways from this engaging experience for the next generation of marketers.

Last week, I had the opportunity to be a coach for the 9th edition of Big Picture. Big Picture is a week of creative work which brings together students from IFM (Institut Français de la Mode) and ESCP Europe. These promising talents are tasked with developing a concept and producing a video in les...

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