De Designpolitie

27/03/2026

16/12/2025

Exhibition publication ‘Om de tuin geleid’ (Garden of Deception) for . 5 rooms = 5 foldable booklets. Each page can be ripped off and used as a postcard. Produced by .amsterdam

08/09/2025

A few weeks ago, Richard van der Laken (co-founder of De Designpolitie) joined Roel Stavorinus RM on BNO’s podcast Designers Inc..  
  
He talks about what drives De Designpolitie: why designers shouldn’t just style the world, but provoke it. About friction as fuel. And about how a little irony goes a long way.  
  
Together, they dive into clients, partnerships, proces and the shifting role of the designer today.  
  
Make sure to give it a listen, find the link on our profile. 
  
Disclaimer: it’s in Dutch

24/07/2025

Just over a month ago, What Design Can Do Amsterdam 2025 took place. As every year, we created the visual identity, campaign, and signage. This year’s event brought together three programs into one powerful, festive event. 
 
This was also our starting point: we developed a mosaic-like system inspired by the identities of the individual programs. The identity was rolled out everywhere, from signage to socials, from the streets to on-site screens.

09/07/2025

CMYK. RGB. The building blocks of everything we design, from ink on paper to pixels on screen.  
  
For our latest team photo, we turned that into a simple idea: wear the colours we work with.  
  
A photoshoot, yes. But also a statement.  
  
We like starting with something clear and direct, then seeing how far we can take it.  In this case: colour systems. Turned into suits. Turned into a portrait.  
  
Just like our work, it starts with a strong idea, then gets pushed through bold execution. 
 
Photography by: .gladkova

24/06/2025

When Ministerie van de Toekomst came to us for a new identity, we knew it should be something simple, strong and adaptable. We started with the simple chevron, a shape that represents direction and used it not just as a logo, but as a principle. 
 
We turned it into a system: moving, modular, and open-ended.  Next to that we designed a toolkit, a set of building blocks used in workshops and sessions where participants can create new arrows and signs to visualize their future narrative.

30/05/2025

We’ve partnered with for several years on their annual film festival in The Hague.
This year’s theme, Beyond the Frame, invites nuance in a polarized world through films on justice, sustainability, and human rights.
The campaign contrasts both visuals and sound to reflect opposing views that play off each other creating tension, balance, resulting in a bold yet minimal style across all formats.

14/05/2025

We’ve partnered with Movies that Matter for several years on their annual film festival in The Hague.
This year’s theme Beyond the Frame calls for nuance in a polarized world, using films on human rights, sustainability, and justice to spark reflection and dialogue. The campaign uses contrasting visuals and sound to highlight opposing perspectives coming together. The result is a bold yet minimal style applied across all formats from cinema screens to beer coasters.

06/02/2021

The world without pictures, Pictoright, 2007 – ongoing

Pictoright deals with the copyright of visual artists, photographers and designers. It collects and distributes payments and watches out for copyright infringements. Without proper reimbursement for the use of their work artists cannot survive, possibly resulting in a world without images.
The empty picture frame with its diagonal lines, easily recognizable for anyone working with pictures in layouts, was the inspiration of the identity. This simple element formed the basis of the custom Pictoright font, iillustrations and layouts.

puts the spotlight on 25 projects that were the highlights of 25 years of De Designpolitie.

06/02/2021

We are proud to announce the new identity of that matter

Movies that Matter selects and presents films about human rights and supports independent filmmakers around the world.
The new identity is based on de various screen formats that we use to watch films.

More soon..
Website by

27/06/2020

@ De Groene Amsterdammer - june 25, 2020

27/03/2020

Dear friends, with WDCD we just opened the WDCD online platform for initiatives and news around the corona crisis and the power of design. Please share your initiatives, or those of friends. It matters! You can find Richard van der Laken open letter here. Please share this post. Thanks/Gracias/Obrigado!

Dear creative, dreamer, maker, supporter, fan, partner, critic and friend, I’m sending you this message from…