Newzoo

19/05/2025

We’re signing off here at Newzoo — but it’s not goodbye! 📣

We’re no longer active on Facebook, but you can still keep up with our latest insights, reports, and industry updates over on LinkedIn.

Join us there 👉 https://hubs.ly/Q03mV_HK0

Thanks for following us here — see you on LinkedIn!

Newzoo | 20.396 volgers op LinkedIn. 🎮📈 Newzoo is the leading global provider of PC and console games, gamers, and games market data. | Newzoo is the global leader in PC and console games data, uniquely positioned to help companies confidently make strategic and operational decisions. With 17 ...

08/04/2025

The PC & Console Gaming Report 2025 is LIVE!

This year’s report dives into the key trends shaping the industry, including:

📊 PC & Console Market Outlook – tracking trends from 2015 through to 2027 forecasts and the impact of GTA VI & Nintendo Switch 2.
⏳ Playtime Analysis – New games vs. "evergreen" titles, and engagement drivers on PC, PlayStation, and Xbox.
🎮 How Many Games Do We Really Play? – Changing habits and the challenge for new releases.
🔄 Recursive Nostalgia – The power (and pitfalls) of bringing back classics.
🛒 Steam Visibility – Why discounting is losing its effectiveness.

Our whole team of analysts and researchers delivered this report, special shoutout to our leads: Emmanuel Rosier, buijsman, Brett Hunt, Michael Wagner, long.

Curious to know more? Download the full report in the link below! ⬇️
https://hubs.ly/Q03gl1w60

Download Newzoo's annual PC and Console Gaming Report 2025 to get a comprehensive view of the PC and console games market.

12/12/2024

When it comes to making strategic decisions, you need reliable insights.

Newzoo's data platform is built on a foundation of thorough research, data accuracy, and continuous improvement.

https://hubs.ly/Q02VRdjT0

Request a demo to see how Newzoo data and insights can contribute to your product development, marketing, and business strategy.

10/12/2024

Are you in sync with PC and console gaming consumer trends? Our insights can help you understand shifts in player preferences, motivations, and behaviors.

https://hubs.ly/Q02VQM9k0

Want to know the state of PC and console gamers in 2024? Who they are and what motivates them? Get our gamer research report to find out!

03/12/2024

Newzoo delivers comprehensive market intelligence tailored for the PC and console gaming sector. Whether you're looking at trends, player behavior, or monetization strategies, we have you covered.

📨Let us know what you're looking for, and we'll tell you if we can help. [email protected]

21/11/2024

Unpack the state of PC and console shooters in the Deconstructor of Fun podcast examining player engagement trends, post-COVID shifts, and the hurdles new titles encounter.

🎙️ https://hubs.ly/Q02W6_GN0

In this deep dive discussion, Adam Telfer, Chris Sides, Phillip Black, and Davan Brannan explore the current state of the PC and console shooter genre, analy...

19/11/2024

Gaming remains a vital pillar of the media and entertainment landscape. Millions of players across generations turn to games to unwind, connect, and express themselves. And while the ecosystem may be more competitive than ever, many gamers are still eager for new experiences.

The question is, how do you identify and reach the right gaming audiences?

💡https://hubs.ly/Q02VQkfq0

11/11/2024

Ready to tap into new market opportunities?

Our data-driven insights can help you identify trends and understand player preferences across 37 markets.

https://hubs.ly/Q02VQSkf0

07/11/2024

📰 Once a fringe channel for advertisers, gaming has recently attracted an influx of demand from marketers seeking new avenues for engaging younger consumers. Today, 96% of Gen Alpha and 92% of Gen Z actively play video games (as opposed to just watching them), compared with 88% of millennials, 72% of Gen Xers and 53% of baby boomers, according to recent data from gaming market research firm Newzoo. In short: direct engagement with video games appears to go up as ages go down. - The Drum

Brands are flocking to gaming – with its legions of devoted and young players – as a promising avenue for marketing.

05/11/2024

At Newzoo, we're dedicated to providing the insights you need to succeed in PC and console gaming.

Explore our free resources for data-driven insights and industry context, including articles, use cases, reports, and case studies.

💡https://hubs.ly/Q02VQL_l0

31/10/2024

📰Experts say Google Play opening up in the US will have minimal impact | https://hubs.ly/Q02VRb800

Newzoo's market analyst Brett Hunt tells us that while this ruling may be the "tip of an iceberg of slow, sweeping changes to the mobile market," it's important to not overestimate its effect. While opening up Google Play is potentially a financial positive for developers – especially now the 30% cut won't be mandatory and studios will be free to steer users to direct and alternative payment methods – there are still considerable challenges that will remain unaltered.

"[These changes] are unlikely to significantly impact discoverability," the analysts tell us. "Although these changes level the playing field at a systemic store level, they do not point towards a clear winner. [Judge] Donato's aim is to break apart a perceived monopoly, not to appeal specifically to game developers."

Hunt adds that larger developers and publishers are likely to benefit the most, as they will have more resources when it comes to running their own stores and payment systems, or marketing alternative options to players.

Earlier this week, US courts mandated that Google must – for a three-year period – open up its Play app store to allow …

29/10/2024

🌟Newzoo Spotlight: Warhammer 40,000: Space Marine 2 the highest-grossing PC game in September 2024 | https://hubs.ly/Q02VRnP50

✅ Space Marine 2 was the 24th most-played game by MAU in September 2024
✅ Space Marine 2 outperformed the other Warhammer games in terms of pre- and post-launch revenues for their respective release months
✅ Warhammer 40,000: Darktide generated the second-most revenues at launch, but only around 8.5% of what Space Marine 2 made upon its release

Launch into the new Warhammer game's launch-month MAU, playtime, and revenue performance in another Newzoo PC & console data Spotlight.