What Matters

What Matters Collective of cutting-edge brand & content strategists, authentic creatives & storytellers.We aid agencies and guide brands to make them loved & bought.

The time has come to ask yourself the question... What Matters? We are a collective of cutting-edge brand & content strategists, authentic creatives and storytellers. The world is both our playground and source of inspiration. Headquartered in Amsterdam, we aid agencies and guide brands with their goals, ideals and purpose. All for the greater good and the benefit of their target audience. We are

“What Matters". And this is your wake up call! Expertises:
Brand Creation | Purposeful Branding | Content Marketing | Storytelling | Strategy | Creative Campaigns | Travel stories | Connecting ideals

This is my story about the Appletini... Strolling through the apple orchard, she made a chain of daisies. Her white dres...
21/11/2019

This is my story about the Appletini...
Strolling through the apple orchard, she made a chain of daisies. Her white dress was dancing in the wind. The windmill vanes in the distance made a lovely swooshing sound. Her necklace became a crown on her head, after which she hid behind one of the trees. She picked an apple, looked around and then the princess ran off.
🍸 🙋‍♀️ 😘 Available at cocktailsbynina.com♥️

We wish you to look forward to the upcoming year with confidence, creativity and courage, giving wings to your dreams! L...
31/12/2018

We wish you to look forward to the upcoming year with confidence, creativity and courage, giving wings to your dreams! Live your life to the fullest extent, Happy New Year and don’t be boring.

7. We are awesome.                #7
19/12/2018

7. We are awesome. #7

Throwback to summerdays ☀️
30/10/2018

Throwback to summerdays ☀️

  Nike
08/09/2018

Nike

Sportmerk brengt adviezen uit om producten veilig te verbranden.

Column - Mag ik 1 kind? Het liefst zo'n ASN kind dat niet ademt?
24/05/2018

Column - Mag ik 1 kind? Het liefst zo'n ASN kind dat niet ademt?

Want die zijn beter voor het klimaat. Ja hallo! ASN bank. . Bank voor en milieu. En allemaal andere ‘goede’ dingen. F**k jou. Ne**en mag w

As you know, the importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amids...
23/06/2017

As you know, the importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and massive content overload.

It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. Just a matter of time. So, What Matters to consumers? How brands behave.

Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their consumers. Most companies need to rethink how they build and care for their brands.

This is what we can help you with. Contact us: [email protected]

One thought fills immensity. 🌏🌊🌴☀️
14/06/2017

One thought fills immensity. 🌏🌊🌴☀️

BAM! On this great and sunny day we became a member of Digital Agency Network :) Is your brand/brandstory engaging enoug...
28/11/2016

BAM! On this great and sunny day we became a member of Digital Agency Network :) Is your brand/brandstory engaging enough? Ask yourself the question...

A collective of cutting-edge brand & content strategists, authentic creatives and storytellers. We create brands & brandstories to engage your target audience.

But it's a start. What is your story?
25/11/2016

But it's a start. What is your story?

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Driehoekstraat
Amsterdam
1015GL

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Our Story

The time has come to ask yourself the question... What Matters? We are a collective of cutting-edge brand & marketing strategists, authentic creatives and storytellers. The world is both our playground and source of inspiration. Headquartered in Amsterdam, we aid agencies and guide brands with their goals, ideals and purpose. All for the greater good and the benefit of their target audience. We are “What Matters". And this is your wake up call! You want to stay ahead of competition and exceed your company goals? Contact us now for:​


  • Purposeful Branding

  • Brand Creation

  • Brand Stories