Candid

Name: Candid
Address: Johan van Hasseltweg 27, Amsterdam, 1021KN, NL
Telephone: +31207651500

We are Candid. Platform for growth

29/12/2022

Candid News | The advertising industry has long been accused of falling short when it comes to diversity. The statistics are stark and make grim reading for the industry. Read everything about it⬇️

The advertising industry has long been accused of falling short when it comes to diversity. While pilloried for its lack of gender and ethnic diversity within its agencies and in its ads, the industry is also heavily criticised for its lack of authentic representation and portrayal of disabled peopl...

21/12/2022

Candid News | The beauty of marketing is that it brings together your creative and analytical skills. What does it mean for marketing when more and more appliances are becoming connected?

The beauty of marketing is that it brings together your creative and analytical skills. For young talent the field is more interesting than ever because of all the challenges that lie ahead. 'Marketers need to grow out of just being marketers to being people who understand the business of a company,...

20/12/2022

Candid News | US tech giants are facing a crackdown on their market power as new European Union legislation promises to rein in their monopolistic practices and create a level playing field for businesses.

US tech giants are facing a crackdown on their market power as new European...

13/12/2022

Candid News | Combining Christmas and World Cup advertising in one piece of creative could achieve standout amid an advertising year-end clutter. What do the experts say about this?

Combining Christmas and World Cup advertising in one piece of creative could achieve standout amid an advertising year-end clutter but experts believe it's a tricky path to navigate, particularly when the World Cup is being hosted in a controversial country.

06/12/2022

Candid News | Nike and Adidas made clear that virtual experiences in the metaverse have become an essential part of their marketing strategy. How will this virtual journey continue?

Just a few days after Nike announced its large-scale Web3 platform Dot Swoosh, rival adidas has unveiled its first collection of NFT wearables for virtual worlds. The items are able to respond and adapt to the metaverse environments being built. The companies make once again clear that virtual exper...

29/11/2022

Candid News | Virtual influencers on social media are increasingly used by brands. Are we heading to a future where influencer marketing will be all virtual?

Virtual influencers on social media are increasingly used by brands. Researchers at several institutions confirm the trend and point to opportunities and threats for brands. What are the effects of virtual influencers on engagement and brand trust? Are we heading to a future where influencer marketi...

28/11/2022

Candid News | It is perhaps the most important question: what are five things your customers would love if you do it? And what are customers looking for these days?

The marketplace has become like a grocery store and the mindset of the consumer has changed. To compete you need to change as well, says customer experience expert and bestselling author of marketing books David Avrin. In his most recent book he advocates the idea of morning huddles: powerful custom...

25/11/2022

Candid News | Brands are tapping into Esports sponsorships as they look to connect with younger audiences who are hard to reach through other media. How does this work?

Brands are tapping into Esports sponsorships as they look to connect with younger audiences who are hard to reach through other media. From PepsiCo's Rockstar Energy drink tying up with NRG Esports to BMW looking to intrigue a future generation of car buyers with a series of YouTube videos about Lon...

22/11/2022

Candid News | Polar is an influencer in the metaverse. She's a virtual pop star with her own songs and millions of views. What are the opportunities for brands with digital pop stars like Polar?

Polar is not the first influencer in the metaverse, but she is different: a virtual pop star with her own songs and millions of views. She is not a real pop star who sometimes performs in the metaverse. Polar was born as a digital artist in the metaverse. But she has also given a concert as a hologr...

24/10/2022

Candid News | Mercedes-Benz has become the first and only carmaker to join the Aura Blockchain Consortium for luxury brands. 💎 What role is digital luxury expected to play at Mercedes?

Mercedes-Benz has become the first and only carmaker to join the Aura Blockchain Consortium for luxury brands. The company has unveiled its vision for virtual art as part of its marketing strategy. Digital artwork will appear on customizable screens inside the cars. Mercedes moreover wants to convin...

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Johan Van Hasseltweg 27
Amsterdam
1021KN

Telefoon

+31207651500

Website

http://www.candidplatform.com/

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