24/03/2026
Real traders know. LYNX.
Four storylines. One 360-degree brand campaign that now live across channels where serious traders are active, such as FD, FD Podcast, IEX, Quote and BNR Radio.
In addition, is targeting a broader audience through channels including CTV, cinemas, out-of-home advertising, social media and YouTube.
With this broader approach, the brand also aims to reach beginning traders and guide them towards a more serious approach. Credible Creativity.
Many thanks to and their brand bravery; Isabel Mulders-Baud, Kamiel van Eeuwijk, Sven Fase, Klaus Schulz
Many thanks to all below, for making this possible. 

Strategy: .amsterdam
Production: .team
AI-Director/Prompter:
AI-Retouche:
Edit: .editing Â
Online:
Sound:
Design: .van.elk
Visual identity:
Media: