Chuck Studios

27/05/2024

Robert Volten ruilt TBWA\Neboko in voor Chuck Studios
Chuck Studios

https://fonkmagazine.nl/artikelen/bureaus/robert-volten-stapt-over-naar-chuck-studios-68917.html

01/03/2024

We were happy to have Olaf van Gerwen be invited to contribute to an article on The Drum , exploring the effective utilisation of emotion in brand building. With our expertise in food, we understand the vital role it plays as the centerpiece in fostering connections and bringing people together. Grateful for the opportunity to share insights and contribute to the conversation on impactful branding strategies.

Thank you to Sam Bradley and The Drum for putting together this wonderful piece.

Not too sweet, not too salty. Effective emotional storytelling relies on getting it just right. We asked top creatives for the secret recipe.

22/11/2023

Tabletop directing involves the challenge of making food move realistically for visuals. Our very own Creative Director Kristy Snell writes about her approach to tabletop directing.

She compares how emotion can be conveyed through different types of movements just like a dancer may dance different styles to convey different emotions.

She also talks about the artistry of food styling and the special care stylist put into the ‘characters of the story’. In “tabletop directing we’re like rappers — we like to keep it real”.

Checkout Kristys article on FoodBev Media .

How does creativity converge with culinary aesthetics and physics to tell a story? Kristy Snell, creative director at Chuck Studios, tells us more.

17/11/2023

Ready for a merry surprise? Get ready to unwrap the most delightful Christmas ads of the season (so far)! Let's savor the creativity behind these festive campaigns crafted by talented minds worldwide. Join Olaf van Gerwen as he guides you through the 'The 5 most foodless international Christmas films of 2023' on Adformatie.

Hét seizoen voor het lekkerste eten wordt dit jaar met uitzonderlijk weinig eten ingeluid.

03/11/2023

Think you've seen the tastiest ad of the past month? Think again and feast your eyes on these campaigns created by brilliant creatives across the industry. Olaf van Gerwen holds your hand through what he finds are the ‘5 Tastiest International Food and Drink Campaigns of October’ on Adformatie.

Olaf van Gerwen deelt maandelijks het opmerkelijkste werk in food & drinks over de grens waar hij doorgaans niets mee te maken heeft.

12/10/2023

One of our latest projects in collaboration with our partners, Good People, is now lighting up screens across the MENA Region! We worked alongside the incredibly talented Niels La Croix, his creativity and style truly shone in this one. This shoot had two of our favourite things: big sets and chicken breasts! Here's to an exciting future filled with more remarkable projects. Cheers to what lies ahead!

05/10/2023

The newest edition of ‘People Often Ask Us’ featuring Olaf van Gerwen . Thank you to Drew Hyttenrauch for asking such a wonderful question “How are you getting those light rays coming off the bottles”. Olaf explains how we recreated the signature Miller beacon for Miller Genuine Draft without relying on post production techniques. Once again we take you step by step through the creative process and ex*****on.

Let us know what you think and keep the questions coming!

29/09/2023

Olaf van Gerwen joins his friend and director, Xander Bartole, to discuss 'What's a Culinary Identity?' Tune in to this episode of the Yummy Factor podcast to deepen your understanding of Culinary Identity

https://open.spotify.com/show/7DYGDSw1FrjbIL9Pw1eETe?go=1&sp_cid=d56bbdeb6ff32207f1814b90ebf3686c&utm_source=embed_player_p&utm_medium=desktop&nd=1

27/09/2023

Exciting News! Chuck Studios Amsterdam Welcomes New Talent!

We're thrilled to introduce the latest additions to our team! The arrival of some incredible talents who are ready to redefine the world of food-focused creativity.

Meet our new team members:
Vince Bouchier, Food Stylist
Ximena Pineda, Culinary Copywriter
Martijn van de Vrie, Senior Producer
Ellen Timmer, Producer
Tyler Hutton, Production Manager
Tammo van Kasteel, Production Assistent
Kim van Gelder, Business Controller
Fernando Garcia, Business Development & Sales
Leonardo Grassi, SFX Wizard

Their diverse experiences and unique skills will take our culinary creations to new heights!

Read all about our exciting team expansion in the article below:

https://bit.ly/45bppv8

Little Black Book, New hires bring a diverse range of skills, expertise, and experiences across the production, SFX and creative aspects of the business

26/09/2023

In Olaf van Gerwen newest article on shots.net , he shares his perspective on the use of AI in the creative industry. In 2023, a mind-bending beer commercial stirred up the creative realm, thanks to AI wizardry! From the metaverse to crypto, the conversation has shifted. Olaf explains how artificial intelligence can serve as an unexpected creative spark for humans. Creativity isn't about taking baby steps; it's about making heart-pounding leaps into the unknown. AI might just be the catalyst we need to make these leaps.

Is AI making creatives feel uneasy? Let's embrace the discomfort and explore uncharted territories of possibility!

What are your thoughts on AI's role in unleashing unexpected creative sparks? Share your insights below!

Olaf van Gerwen, director and founder of food marketing company Chuck Studios, reveals why AI-induced insecurity may be good for us.

20/09/2023

Introducing our latest film for McDonald's Germany! Directed by Natascha Brandt and Olaf van Gerwen as DOP, this mouthwatering director's cut showcases the deliciousness of the McPlant burger.

The goal of this campaign was to emphasis that whether you're a vegetarian or not, this beauty tastes just like the real deal. CHANGE is in the air as younger generations redefine the way we eat, and McDonald's tapped us to join their move into plant based meats. Fast-paced, warm and natural, get ready for a visual treat!

13/09/2023

Olaf van Gerwen's latest article in Adformatie celebrates the five most delectable international food and beverage campaigns of August. Olaf shares the work that truly made him chuckle with amusement and appreciation, from McDonald's clever popculture-integrating campaign to Barilla's heartwarming focus on unity in spite of distractions and KFC's long-awaited apology to all the unused utensils. These campaigns are the standout highlights from August.

Olaf van Gerwen deelt maandelijks het opmerkelijkste werk in food & drinks over de grens waar hij doorgaans niets mee te maken heeft.