10/09/2026
If it performs in the Dakar Rally, it performs everywhere.
NRF Group parts sit in Dakar cars, trucks and bikes that take weeks of sand, heat and vibration. If it holds up there, it holds up anywhere. That became the foundation of the visual identity we created for NRF Group for Automechanika Frankfurt 2026.
Built from the ground up, from first idea to key visual, with 3D and the latest AI generation techniques. A sandstorm clearing, a single line of orange light, and then the part.
Months on our screens, this week full size in Frankfurt. NRF Group invited us over and walking onto that stand says it all. The biggest and the best at what they do, and a privilege to build for.
Hall 3, stand B91, come say hi.
Thanks Jeroen for the trust, we loved every minute of this one.
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