lpcommunicate

28/05/2015

..Chobani’s recipe for content marketing success is storytelling in combination with strong POV ~ http://ht.ly/Nuvy7

“Compelling content starts with brand point of view.” So what could the point of view of a Greek yogurt company possibly be? At the 2015 NewsCred...

28/05/2015

..Interesting view: Hello Content Marketing, Goodbye Ad ~ Sort Of... http://ht.ly/NuvcH

Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing...

28/05/2015

..Hey!.. What "Boring" Industries Can Do To Spice Up A Content Marketing Plan ~ http://ht.ly/NuuUo

“I work for a technology and financial services company that develops and manufactures products for the generation, transmission, distribution,...

27/05/2015

.. It may look easy, but the cold truth is: Content Marketing is Hard ~ Don't expect to hit a home run every time! http://ht.ly/NutGN

Content marketing is currently a ‘buzz’ phrase at digital marketing conferences. It is also showing up in recent marketing surveys as a primary...

27/05/2015

..create a specific action plan and messaging map: Content Marketing program strategies ~ http://ht.ly/Nuurc

For content marketing programs to be effective, organizations can deploy a variety of marketing strategies. Regardless of the strategy however, a...

27/05/2015

..How to use Partnerships to accelerate content marketing & link building ~ http://ht.ly/Nutpt

So you've built great content, but how can you take it to the next level to boost your visibility and attract more links? Columnist Eric Enge...

05/05/2015

..Each buying team member has different challenges: Persona-Based content marketing strategy | http://ht.ly/MwzfH

05/05/2015

..produce your own content to attract consumers' attention: Don’t Sleep on Content Marketing – http://ht.ly/Mwvuy

Many companies have hired editorial staffers in recent years to write content for their blogs and be their voices on social media. Now, some are...

05/05/2015

..Green marketing is more comlwx than you might think: Why eBay doesn't want to shout about its green credentials - http://ht.ly/MwuhA

BusinessGreen talks to eBay's Lori Duvall about green marketing and the upcoming PayPal split

05/03/2015

..A useful How-to: B2B content marketing goals and metrics ~ http://ht.ly/JXGF6

A template for B2B content marketing that produces relevant, customer-centric marketing content that moves your potential customers along the...