Yvonne Lugtenburg Design

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Yvonne Lugtenburg Design

Brand Strategy & Design Entrepreneur in Amsterdam. I am a certified brand strategist and designer, working from my own studio on the West side of Amsterdam.

I help SMB leaders, entrepreneurs and start-ups build a foundation for new growth. As a strategic designers, I bridge the gap between your business strategy and your brand. Connecting the dots between your market, your ideal client and your brand. Together we innovate your positioning and make you look fabulous out there. I aim to deliver the best quality for every budget, which means I will not r

est until a project has exceeded expectation. I have a brown labrador named Mollie,
Nespresso coffee and a wonderful view
of tree lined fields from my studio. Call me and let's plan for a (digital) coffee.

26/09/2024

RePosted .co

My strategic partners .ambitionco and had a insightful chat about the state of Nike.

Nike has been circling the drain lately …
According Russell .ambitionco For a number of reasons - strategy + leadership + culture all in one

Check it out on Youtube channel.

https://youtu.be/aoliKin_xDQ

27/06/2024

You can not have succes without taking risks.

But as a B2B leader, you know that all too well.

Yet every decision you took,
to do, or not do something,
you could probably go back
and check some data to weigh your chances.

To ask yourself;
"Is it worth it"
"what happens when we fail?"
"can we afford to fail?".

The market has become a disrupted place, where change is constant.

What we know now,
is that the next now,
will hold only more change,
and bigger disruptions.

What you do now,
may not work in the next now.

This calls for a reset.
THE BRAND RESET™

A brand new way of thinking, an open mind, creativity, adaptation and a new (much more humble) tone.

If you are a leader in the B2B space and you want to learn more, about how to RESET your chances of surviving and thriving the next now, just hit like, follow, share or comment and I will most likely drop into your feed again.

___________________

Hi I am Yvonne,

I talk about how B2B businesses leaders can get ready for the next now, so they can face uncertainty with confidence, and feel on fire again.

For more info just DM.

22/05/2024

REDESIGN YOUR WAY FORWARD / by rethinking what new value you can create

______________________⁠
Please 👍🏼 if you needed to see this today.

To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help B2B leaders bounce back better and future-proof their business using an ecosystem strategy that incorporates the new truths, to boost resilience, fuel inspiration, create alignment and of course unlock new growth.

Most of all I want to help business leaders face uncertainty with confidence so they can feel on fire again.

22/04/2024

REALITY CHECK / Do you have a clear vision about what the (winning) end-result should look like?

Every choice you make,
to do- or not do something
changes your course
and gets you closer to the end-result.

But do you have a clear vision of what the desired outcome should look like.

If you have clearly defined your vision, and you (and your team) know who to serve, where to play and how to win, it is so much easier to make decisions that lead to the desired end-result.

REDESIGN YOUR WAY FORWARD / by co-creating a clear vision so you have a guiding principle to base your decisions on.

______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, through the power of brand.

THE BRAND RESET™️
Adopt the new truth, create resilience and unlock new growth with a compelling winning strategy that empowers you to face uncertainty with confidence, so you can bounce back better and feel on fire again.

17/04/2024

There are huge learnings that emerged from the pandemic and subsequent rapid disruptive change.

As a result leadership demands a different mindset, a different way of working and a different way to think.

What if you could lead the next phase of your business with resilience, clarity and focus?

Rapid, constant and disruptive change requires an increased adaptability. Not just from from leadership teams, but from everybody in the organisation.

Change and the unknowns, tend to create fear and people generally are risk averse. To go through change with confidence, you need something to hold on to. You need to be able to hold on to something that guides you through the unknown. (Just like mama did 🤪)

You need a vision, of what the ideal end result would look like. A vision that can guide you through the decisions you face on your path.

For people to find the courage to let go of what was organised for a world that is disappearing, you need to give them the clarity of a vision aimed at the future, and the inspiration of a meaningful reason behind it.

If you want to create resilience, clarity and focus,
you need to invest in your vision, strengthen your identity and make it absolutely clear;

- Who you are and what you stand for
- What you do
- Why that matters

REDESIGN YOUR WAY FORWARD / by adopting the new truth
______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, through the power of brand.

My signature program THE BRAND RESET™️ helps you to
adopt the new truth, create resilience and unlock new growth through a compelling strategy that empowers you to face uncertainty with confidence, so you can feel on fire again.

15/04/2024

If you want your business to be front of mind like Apple or Patagonia you have got to start thinking like Apple or Patagonia.

THE BRAND RESET™

Stop creating what you think you can sell. Start to create what you think people will need.

REDESIGN YOUR WAY FORWARD / by creating better customers
______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

To continue with a business as usual mindset, you risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, through the power of brand.

THE BRAND RESET™️
Adopt the new truth, create resilience and unlock new growth with a compelling winning strategy that empowers you to face uncertainty with confidence, so you can feel on fire again.

10/04/2024

I hope you do both.

REDESIGN YOUR WAY FORWARD / by creating a clarity around your path to long-term transformational growth.
______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, through the power of brand.

THE BRAND RESET™️
Adopt the new truth, create resilience and unlock new growth with a compelling winning strategy that empowers you to face uncertainty with confidence, so you can bounce back better and feel on fire again.

08/04/2024

Some believe 'branding' creates a certain look & feel for your business.

Some believe 'branding' creates a message about what you sell.

Some believe 'branding' creates a position in the market.

I know 'branding' can create an ecosystem of value that results in sustainable growth.

REDESIGN YOUR WAY FORWARD / by strengthening your value agenda
______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

Change is the only constant today. To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, using the power of brand.

My signature program THE BRAND RESET™️ helps you adopt the new truth, create resilience and unlock new growth with a compelling winning strategy that gives you the focus to face uncertainty with confidence, so you can bounce back better and feel on fire again.

03/04/2024

REALITY CHECK / We are slowly moving back to "normal" right?⁠
⁠
Wrong.!
⁠
During the pandemic we have collectively been writing a new future. This has brought us to a new era and a new cross road. ⁠

Already well before the pandemic, business leaders worried their organisations were: too slow, too siloed and too bogged down in complicated structures.⁠
⁠
The assumptions on which you could previously predict stable growth, may no longer be valid. So much has changed. That news flash is clear and all over the media.

But have you considered that applies to the pillars of your positioning strategy as well?

The opinions, behaviours and needs of your clients have changed.

Your market is shifting.

New players, new technologies, new crises and new rules have disrupted your playfield.
⁠
Future ready companies share three characteristics:⁠
A) They know who they are and what they stand for⁠,
B) They operate with a fixation on speed and simplicity,⁠
C) They grow by scaling up their ability to learn, innovate and seek good ideas.⁠
⁠
Are you ready?⁠

REDESIGN YOUR WAY FORWARD / to future-proof your business
______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, through the power of brand.

THE BRAND RESET™️
Adopt the new truth, create resilience and unlock new growth with a compelling winning strategy that empowers you to face uncertainty with confidence, so you can bounce back better and feel on fire again.

28/03/2024

Truly resilient organisations aim to bounce back BETTER and really thrive.⁠
⁠
________⁠
Looking at the tail-end of the pandemic, and still struggling to overcome the implications of related lock-downs, business immediately faced several more crises of global proportions. ⁠
⁠
To be an entrepreneur or business leader today is an extreme challenge.

To create resilience for your business is no longer about recovery alone.⁠
⁠
Resilience should be seen as the ability to deal with bad luck, difficulty, withstand shocks, and most importantly ....

continuously adapt and accelerate as new problems and crises arise over time.⁠
⁠
Truly resilient organisations therefore bounce back better and to really thrive.⁠
⁠
This requires a plan that can be adapted to future disruptions. A set of specific choices that make up a strategy that is:⁠
A) based on a strong foundation that keeps you grounded⁠,
B) can be revisited to redesign on your way forward⁠.
⁠
This can be found in a strong brand strategy that is aimed at creating a flywheel of sustainable growth.⁠

REDESIGN YOUR WAY FORWARD / by building resilience to future disruptions
______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, through the power of brand.

THE BRAND RESET™️
Adopt the new truth, create resilience and unlock new growth with a compelling winning strategy that empowers you to face uncertainty with confidence, so you can bounce back better and feel on fire again.

27/03/2024

"Today's marketplace is no longer responsive to the strategies that worked in the past. There are just too many products, too many companies and too much noise." - This was written by Al Ries & Jack Trout years ago.⁠
⁠
Today this is even more valid.
Today there are even more companies, more products, more messages.

To apply traditional strategies to position your business, promote your product and communicate your message is adding to the noise.⁠
⁠
It makes it very hard for customers to find you, to know you or understand why to choose you. If they can not see an inspiring or motivating reason they will most likely base their decision on price. ⁠
⁠
Don't compete on price.

Don't compete with sameness.

Don't compete.⁠
⁠
BE DIFFERENT

⁠
⁠
DESIGN YOUR WAY FORWARD / by being different
______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, through the power of brand.

My signature programme THE BRAND RESET™️ helps you adopt the new truth, create resilience and unlock new growth through a compelling winning strategy that empowers you to face uncertainty with confidence, so you can feel on fire again.

21/03/2024

YOUR POSITIONING / Stop doing what everybody else is doing.

The market is saturated. There are new companies and new products launched at a speed like never before.

More, products, with more features, with more messages, with more marketing, with more information.

More noise.

Don't be part of more.

Don't do what everybody else is doing.

You will risk being frogleaped by the next copycat, with a better feature, better promise, faster delivery, greener message.

Do what ONLY you can do.

Do it full heartedly. Authentically.

Do what aligns with your story, your origin, your passion.

Do what makes you unique.

Do that.

They can not copy that.

DESIGN YOUR WAY FORWARD / by finding what only you can do⁠
______________________⁠
Please 👍🏼 🖤 🔔 if you needed to see this.⁠

To continue with a business as usual mindset, businesses risk becoming irrelevant. I am on a mission to inspire and help SME leaders redesign their way forward, through the power of brand.

THE BRAND RESET™️
Adopt the new truth, create resilience and unlock new growth with a compelling winning plan to face uncertainty with confidence, so you can feel on fire again.

Address

1076HP

Opening Hours

Monday	09:30 - 17:30
Tuesday	09:30 - 17:30
Wednesday	09:30 - 17:30
Thursday	09:30 - 17:30
Friday	09:30 - 17:30

Website

http://www.thebrandreset.com/, https://linkin.bio/yvonnelugtenburgdesign, http://www.yvonnelugtenburg.nl/

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