Studio—BA

05/02/2026

Starting to share the materials we’ve been building for this dream of a brand.

Joby is pioneering all-electric air taxis. Building a quieter, cleaner, and more accessible future for urban flight. 

This is post no. 1 of many, diving into the universe we created around this incredible brand.

From early re-positioning and strategy to the visual identity and logo, art direction, motion, digital experiences, environments, campaigns, and everything in between — we had the chance to shape and entire brand world around it.

04/02/2026

We’re bringing back the golden age of aviation.

After more than a year in the making, we’re excited to unveil the new rebrand.
Joby is pioneering all-electric air taxis. Building a quieter, cleaner, and more accessible future for urban flight.

Grateful for the first of many collaborations with (follow them) and also marking 3 years working with the heavy hitter .

Couldn’t be prouder. We worked on a huge set of materials, and we’ll be sharing more throughout the week.

02/02/2025

My portfolio was picked as Site of the Day today at the . When we launched the site last year I told that I doubted it would be picked for SOTD, it was very simple, practical, and subtle. No splashy typography, loud animations or anything like that just plain old Helvetica rendered in subtle and elegant animations by Jason Bradley. But well, seems like he won the bet, and to my surprise it indeed got picked as SOTD, and also Developer Award for Jason’s majestic performance and motion skills. Big thanks to you . All kudos goes to you, for believing in it, for convincing me of submitting, and for the coding it with such precision. Also, thanks to everyone who voted for it. This a good milestone and gives me oxygen for keep dedicating time to simple and elegant work.

14/01/2025

2025 retrospective in a carousel.

30/11/2024

Richard Serra, Roni Horn, Anselm Kiefer, Michaël Borremans, Maurizio Cattelan, Ron Mueck, James Turrel, Erika Moreira in no particular order.

06/11/2024

16/10/2024

Time for an update! It’s been a while in the making, and it feels a bit surreal to write this. After three incredible years leading design and creative at Resn, I’ve decided it’s time for a new chapter—one where I can focus on my own direction again. To all my friends, colleagues, clients, and community: I’m excited to reconnect with you and share what’s coming next, and ⚫️ I’ll be available for new projects and collaborations starting January 2025.⚫️ Huge thanks to everyone at specially to , Rik Campbell, , and .

29/07/2024

camera roll 🎞️ jun/jul

27/06/2024

June photo dump 🎞️. shot on ilford 400.