17/02/2026
Not every struggle is visible, but every struggle deserves space.
For the new film PAAZ, we launched an activation introducing the Unhappy Socks: a simple, everyday item designed to spark meaningful conversations. 🧦
Through pop-ups in different cities, we’re handing out the Unhappy Socks and opening up conversations with passersby. Together with creators like Julia Koopman, Marwa Omari and Joshua Alagbe, we’re continuing the conversation online and at the film’s premiere - ensuring the message travels further than the streets alone.
Because mental health struggles often remain invisible, the Unhappy Socks turn an everyday item into an easy way to start a conversation. Wear them when you’re struggling, or to show support for someone else. Want to grab a pair for yourself or for a friend? Visit the pop-up on:
Tuesday, February 17th (from 12:00 PM): Utrecht Central Station
Wednesday, February 18th (from 12:00 PM): Rotterdam Central Station
PAAZ, starring Gaite Jansen and Georgina Verbaan, will be in cinemas from February 26th.