René Nijhuis Digital Marketing

20/11/2019

Two very insightful days at Gartner's Data & Analytics Summit with ABN Amro in Frankfurt.

05/06/2018

Welcoming ABN AMRO as my new client and being welcomed as a new co-worker by Ada Jong!

That is - after taking the oath.

25/04/2018

The use of audience information to tailor a message in order to enhance its effect is as old as marketing. But the collective outrage over the practices by reveals the moral limits of this practice. What do we (advertising professionals and consumers) do to protect ourselves from the perils of microtargeting? This article gives a good perspective.

Hint: quitting Facebook may not be the final answer.

The recent Facebook-Cambridge Analytica chaos has ignited a fire of awareness, bringing the risks of today’s data surveillance culture to the forefront of mainstream conversations.

18/01/2018

Flying in gale wind storm to London this morning, with my friends at Pervorm, to visit a new client. Have a good flight today, everyone!

14/01/2018

Online privacy. Does it exist? Does anybody care?

The way personal data is handled online is ripe for an overhaul. In a double blog post, I go over some developments in 2018, that will reshape the way companies gather, store and handle data about us.

Blogpost 1: A new EU law and a new privacy focused browser.
Blogpost 2: An interview with the founder of a startup that aims to give personal data back into the hands of the people.

Blog by René Nijhuis on the latest and greatest in digital marketing, taken straight out of his daily practice.

30/12/2017

On the threshold to the new year, this is beginning to look like a real company.

My business cards arrived today. What do you guys think?

design: Dominykas Canderis

12/12/2017

New phase, new business and now finally also a new website. Check it out!

07/12/2017

Another marketing consultant?

Well - maybe not!

Read my blogpost to learn what's new. :)

Consultancy agencies in general provide services that companies deem too specialist, or too far from their core business to create their own teams for. For the past 15 years, online marketing has been one of those areas of expertise and therefore a lucrative service to develop for specialised