IMA Influencer Marketing Agency

IMA Influencer Marketing Agency The Leading Agency for Digital Influencer Marketing—now as Media.Monks. IMA is the leading agency for Influencer Marketing.

With tailored strategies and campaign, we help leading international brands to tell their story, building on the authority and reach of the top digital influencers, bloggers & vloggers. Our network consists of the best & largest influencers worldwide. Get access to the top social influencers in any niche or category. We develop and manage your influencer marketing from A to Z: from strategy to successful campaign ex*****on.

It's the beginning of Autumn 🍂 in the Northern Hemisphere and to celebrate the arrival of this beautifully colored seaso...
26/10/2021

It's the beginning of Autumn 🍂 in the Northern Hemisphere and to celebrate the arrival of this beautifully colored season, this month's Top 10 Influencers list features creators who are all about using plants and flowers 💐 to create a cozy environment that lightens up any mood. Check below our top 10 plantfluencers to get inspired 👇🏼

Top 10 Plant Influencers

Online shopping has caused old habits to go the way of the horse and carriage 🐎  for most consumers—and lately, a new tr...
18/10/2021

Online shopping has caused old habits to go the way of the horse and carriage 🐎 for most consumers—and lately, a new trend has caught the eye of brands and marketers alike. On Media.Monks' blog, our Global Head of Innovation & Social Emilie Tabor explores the origins of the "Cinderella shopping" trend, what draws consumers to hit the purchase button right before hitting the sack, and how brands can engage with these late-night consumers. Check it out👇🏼

Our Global Head of Innovation & Social dives into the latest trend in online shopping, and what brands can do to engage with late-night consumers.

In awareness-focused campaigns, macro-influencers' extended reach and discoverability can be a valuable strategy, but if...
11/10/2021

In awareness-focused campaigns, macro-influencers' extended reach and discoverability can be a valuable strategy, but if brands want to tap into niche communities with a focus on high-quality engagements, leveraging micro-influencers’ personal relationships with their followers can be more beneficial. If you're looking to partner with small content creators, head over to Forbes and check out the insights shared by our Founder Emilie Tabor and other industry experts to ensure a good return on your investment.

If a company can find the right micro-influencer—one whose highly engaged followers align well with a niche market the brand serves—a partnership may help reach a dedicated subset of the target audience.

When done right, short video content can reel 📱 in all sorts of consumers—whether on Instagram, TikTok or YouTube. This ...
29/09/2021

When done right, short video content can reel 📱 in all sorts of consumers—whether on Instagram, TikTok or YouTube. This Friday, our Head of Social Claudia Cameron will reveal (almost) all her social secrets 🤐 during TNW Conference in Amsterdam, where she’ll join Sharethrough’s President Dan Greenberg to discuss video ads 📽️—from how our video consumption has completely shifted to how we can design and deliver ads made for the people.

Attend their panel online on October 1 at 4:30 PM (GMT+2) and head over to the link below to learn more about the conference👇🏼

TNW Conference is back! The most intimate technology festival on the planet. In-person AND online. 30 Sept & 1 Oct, 2021.

Our monthly recap of the latest trends and updates in the world of social media is out 🗣 . In this edition, you can see ...
28/09/2021

Our monthly recap of the latest trends and updates in the world of social media is out 🗣 . In this edition, you can see for yourself how our online behaviors are changing and how the online and offline worlds are increasingly intertwined. Head to the link below to check what your favorites social platforms have been up to and keep yourself updated!

Top 5 Trends in Social Media and Influencer Marketing | September 2021

Kindly reminder to make time to make yourself a priority ❗️ 🌼 . This month, our top 10 influencer list celebrates the on...
22/09/2021

Kindly reminder to make time to make yourself a priority ❗️ 🌼 . This month, our top 10 influencer list celebrates the ones who help us get through hard times by sharing solidarity in mental health struggles. Click the link below to check their positive and inspiring content 👇🏼

Kindly reminder to make time to make yourself a priority ❗️ 🌼 . This month, our top 10 influencer list celebrates the ones who help us get through hard...

Our team has been putting on one great performance after another lately, and now it’s time to steal the show at the Inte...
20/09/2021

Our team has been putting on one great performance after another lately, and now it’s time to steal the show at the International Performance Marketing Awards. 🏆 L'Oréal was nominated for Best Influencer Marketing Campaign, and Johnson & Johnson has been shortlisted in the Best Social Commerce Campaign category! 🎉 From creating a bespoke dance challenge for TikTok 🎵 that gathered more than 4 billion views to finding new ways for people to support Pride 🏳️‍🌈 safely in times of social distancing, we’re proud and excited to know the teams involved are getting the recognition they deserve.

Learn more about the awards 👇🏼

Entries are now open for the International Performance Marketing Awards. Download the Entry Kit, Review Entry Criteria and Categories.

Augmented Reality and Virtual Reality are no longer a dream 💭 , now they are, well.... a reality. Our founder Emilie Tab...
09/09/2021

Augmented Reality and Virtual Reality are no longer a dream 💭 , now they are, well.... a reality. Our founder Emilie Tabor was spotted at Forbes sharing her insights on how these technologies are taking the social shopping experience to new heights. Check out how she and other industry experts envision the VR/AR evolution in the world of marketing, advertising and PR in the near future👇🏼

Agencies and in-house marketers and advertisers are experimenting with VR and AR in unique ways that promise to change the landscape of advertising, marketing and PR over time.

In a marketing campaign, tracking and analyzing results 📈 is as important as coming up with a good creative concept. But...
08/09/2021

In a marketing campaign, tracking and analyzing results 📈 is as important as coming up with a good creative concept. But when your campaign objective is brand awareness, the tracking process can be less straightforward. The good news is: you can get started with these simple tips and tricks that will quickly help you measure audiences' perception of your brand. Read on!

How to Measure Brand Awareness: 5 Tips That Will Put You On the Path To Success

For fashion and luxury brands, a bold move never goes out of style. 👠 A new article by Forbes analyzes whether taking a ...
01/09/2021

For fashion and luxury brands, a bold move never goes out of style. 👠 A new article by Forbes analyzes whether taking a break from social media may become this season's must-have, and how to balance exclusivity and relevance in the social ecosystem. With insights from our Global Head of Social Maddie Raedts, learn more about the importance of being strategic in your approach to this trend, putting people first and nurturing your community no matter what. 🧑🏾‍🤝‍🧑🏻

“While every brand is on social media, taking some time off is a way to be original and bold in the oversaturated landscape, reinforcing the feeling of desirability around these brands,” she says. “Instead of following the trends, they are the ones who set them.”

Read the full article 👇🏾

Recent events in the fashion and luxury landscape are suggesting that a social hiatus might be the next trend for the industry.

🗓 It's the end of another month, which means you can sit back and relax while we keep you up to speed on the most import...
30/08/2021

🗓 It's the end of another month, which means you can sit back and relax while we keep you up to speed on the most important updates happening in the social media world. August's edition of our Top 5 Trends includes TikTok, Instagram, Facebook, YouTube and Twitter—and trust us, you don't want to miss what these platforms have been up to. Read on 👇🏼

Top 5 Trends in Social Media and Influencer Marketing | August 2021

In the social media game, content is king 👑 and now platforms want to secure it all costs 💂🏼‍♀️. With social channels in...
26/08/2021

In the social media game, content is king 👑 and now platforms want to secure it all costs 💂🏼‍♀️. With social channels increasingly adding monetization opportunities for creators, brands might need to put an extra effort to secure meaningful and effective partnerships. Over at Forbes, our Founder Emilie Tabor shares her tips on how brands can build stronger relations with influencers in the world of paid fan content 👇🏼

With the creator economy exploding and social media fans becoming more aware of its lucrative potential, quality user-generated content may not be free for brands to use much longer.

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