19/06/2026
A room can tell a lot about how an event went, and at Esomar Connect Buenos Aires, the room said it all. 150+ people came for the presentations, and by the time the formal program wrapped, 100 of them stayed on for the networking that followed.
The session landed as the latest stop on the Esomar LATAM Tour, held alongside Universidad del CEMA, UCEMA's Tendencias de Consumo y Marketing, now in its 11th year. The idea was simple but pointed: bring the most impactful presentations from Esomar LATAM 2026 directly to the local market, adapted to the Argentine context, so the learnings wouldn't stay confined to one regional stage.
On stage, voices like constanza cilley, Esteban Socorro, Fernando Esposito, Flavia Lioi, Guido Gamba, Karina Grasso, Lorena Cura, Maria Tiscornia, Mariela Mociulsky, Natalia Gitelman, Santiago Olivera, and Verรณnica Rodriguez Celin shared real cases and discussions built around research, insights, and innovation, not just inspiration, but actionable knowledge people could take back to their own work.
The response carried beyond the room itself, with conversations already opening up around participation in the upcoming congress, drawing interest from companies both international and local ๐ค
None of it happens without the people behind it. Adrian Kohan, local rep, and Urpi Torrado, LATAM Ambassador, were instrumental in shaping the day. And a special thank you goes to Universidad del CEMA, UCEMA, who opened its doors to host both the main event and Esomar Connect, giving the gathering a home and the conversations room to grow.
With Esomar Argentina 2027 already on the horizon, Buenos Aires wasn't just a recap. It was a preview of where the region is headed next. ๐