24/07/2025
Before the systems. Before the dashboards.
Before the gym funnels and “automated flows”...
There was me.
A woman, not a tech bro. In London.
Hustling Brazilian activewear next to my day job, my busy fitness schedule whilst trying to make women look good while they move.
Brand? Squaterella.
Started as leggings. Turned into lunges.
I got certified. Went all in on fitness.
Moved to Amsterdam. Launched women-only bootcamps while holding down a full-time job. And a baby in my belly
First launch campaign?
3,000 flyers. Hand-delivered. One by one.
No ads. No video funnel. Just straight grind.
And it worked.
Bootcamps packed. Word of mouth lit.
But every client, every follow-up, every DM? Still me.
I knew how to train. But the biz side? I was guessing.
Then burnout knocked.
So I did what I always do: learned the game.
Got obsessed with automation, ai, marketing, and building systems that sell without draining your soul.
And that became The Fit Plug by Squaterella (because can't leave her behind)
We build the stuff gym owners don’t have time to build:
🔌AI Automations
🔌 Lead machines
🔌 Marketing that actually runs when you're off the floor
No content grind No begging. No burnout.
Just results.
Want to know if your system’s working—or leaking?
Comment “PLUG” and I’ll send you the 3-min quiz to check your score.