Boldly XR

Boldly XR Comprised of professionals in webdesign, (panoramic) video, app development and hardware: we boldly take on the most challenging VR/AR projects

14/05/2026

Breaking through the noise, the challenge of standing out.

How did we make people stop, engage and remember for Steve Madden?

We combined 3D animation & holograms through projection mapping. The experience allowed attendees to take in (and remember) the collection from every angle.

The event was about creating a moment that really meant something. The fashion label needed an approach to feature creativity, ignite excitement and leave a lasting impression on their newest collection.

In a world full of content, we build experiences that people feel. Ready to make impact? Send us a message.

With more than 400.000 visitors, the   Roblox world is an innovative and immersive experience. The young audience visits...
23/04/2026

With more than 400.000 visitors, the Roblox world is an innovative and immersive experience. The young audience visits the online environment to explore the familiar Jeugdjournaal studio in a new and exciting way. It inspires curiosity, critical thinking and media literacy.

We bridged the gap between traditional media and modern digital platforms. We transformed how young audiences interact with news, empowering them to think critically and navigate fake news effectively, all while having fun.

Children can take part in polls, quests, role playing and gameplay. This platform is a place where children don’t just passively consume content, they actively shape and engage with it.

16/04/2026

Over 400,000 visitors have explored the immersive Roblox world we built in collaboration with Jeugdjournaal. By engaging with the world, children gain a deeper understanding of journalism and learn to look out for fake news, a must- have skill in today's digital world. The numbers:

- 400.000+ kids visited the Roblox world
- A reach of more than 2,7m views on TikTok and Instagram
- 2000 positive comments on NOS Jeugdjournaal news articles

Want to find out how to truly engage the new generation? Get in touch!

09/04/2026

Realizing the cultural importance of the Spookslot, Efteling decided to create one of the world's first digital heritage sites of one of its most legendary attractions.

Though the physical Spookslot has been demolished in 2022, our 3D experience ensures fans and Efteling employees can explore the legendary attraction eternally.

We were able to capture the existing structure in incredible detail, processing over 4 billion polygons. By combining a user-friendly design with the immersive world of Spookslot, we made the experience accessible and engaging for everyone.

The Spookslot experience sets the bar in digital twin technology. This post shows how we recreated the legendary atmosph...
26/03/2026

The Spookslot experience sets the bar in digital twin technology. This post shows how we recreated the legendary atmosphere of a 1978 castle in an iconic 3D world.

By utilizing 3D scanning, we created a digital twin that sets a new standard for the theme park industry. This technology allows any brand to bridge the gap between their physical legacy and a limitless digital future. To this day people can still visit the iconic Spookslot online.

10/03/2026

The legend lives on. We digitally immortalized 's iconic 'Spookslot' Haunted Castle!

Though the physical castle was demolished in 2022, fans can explore this legendary attraction in a stunning 3D world. A unique development and world's first within the themepark industry.

Koen Sanders, Efteling director product, market and image: “Thanks to the innovative 3D scan, we were able to capture the Spookslot in great detail, making it a near-exact replica of the original.”

This unique project has won multiple awards. Including two , a Dutch Interactive Award and a The Webby Awards honoree.

14/01/2025

🚨 Boldly-XR Year in Review 2024! 🚨

We put our assistant, Boldly-GPT, in the director’s chair for our 2024 Year in Review showreel. (Okay, not really, but wouldn’t that be something?) 🎬 Safe to say, it couldn’t have turned out better.

A huge thank you to our amazing clients for trusting us to bring their brands to life this year. 🚀

Ready to create wonderment and future-proof experiences for your brand in 2025? Let’s make it happen!

We’re excited to introduce three talented new interns to our team! 🎉 Bas Goossens 🎨 - Communication and Multimedia Desig...
20/09/2024

We’re excited to introduce three talented new interns to our team! 🎉

Bas Goossens 🎨 - Communication and Multimedia Design student from Maastricht Institute of Arts - Zuyd Hogeschool, supporting our 3D team. He's ready to bring his creative skills into action as a 3D and motion graphics intern.

Max Snijders ⚙ - Master’s student in Industrial Design at Eindhoven University of Technology, tackling his thesis project. He’s exploring off-road driving dynamics using electric quad-motor technology, incorporating VR to enhance user experience insights.

Max Hager 🤖 - Technical Informatica student at Avans University of Applied Sciences. He's looking forward to developing his embedded software engineering skills with us during his internship.

We believe investing in future talent is key to driving innovation. New perspectives help us innovate and keep pushing the boundaries of immersive experiences! 💡

10/09/2024

Excited to share that we helped Q-Music Netherlands, the largest Dutch radio station, elevate their popular ‘Het Geluid’ campaign to new heights, literally! 🚀

For this annual radio show, where listeners guess a specific sound, we took a creative leap with a Fake Out-of-Home campaign. Using CGI, we created a zeppelin shaped like Qmusic's iconic red microphone, appearing to float above the Rotterdam skyline. 🎈

Ready to launch a campaign that grabs attention? Read more in the Qmusic case here ➡ https://boldly-xr.com/en/projects/qmusic-het-geluid-fake-out-of-home/

⚡ It’s Casual Friday ⚡ That means the Boldly squad is diving into their own experiments all day. The goal? To experiment...
30/08/2024

⚡ It’s Casual Friday ⚡

That means the Boldly squad is diving into their own experiments all day. The goal? To experiment, plain and simple! By staying curious, we unlock innovative insights that drive our team forward. This month we focus on:

- Camera tracking & VFX for our FOOH projects

- Unreal Engine Virtual Reality game development

- Designing LED Lightning reactive to music

How do you make room for in your team? Let us know in the comments!

Adres

Breda

Openingstijden

Maandag 09:00 - 17:00
Dinsdag 09:00 - 17:00
Woensdag 09:00 - 17:00
Donderdag 09:00 - 17:00
Vrijdag 09:00 - 17:00

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