12/07/2024
Employee Growth Spotlight: Roland aka 🌟
“My journey at Scooperz began during my internship and graduation project, where I focused on optimizing B2B marketing for Scooperz. I studied Creative Business at BuAs, which allowed me to strengthen my skills and develop a deep passion for video.
Early on, I joined the TikTok pilot, working with brands like Vivera, Madurodam, and Benzac. This exposure enriched my experience and creativity across various industries.
At Scooperz, my passion for filming and editing flourished. Creating content that resonates with our audience and seeing tangible results has significantly boosted my confidence. One standout project is the Maxi-Cosi campaign, where I played a key role in filming and editing.
I love sharing knowledge and empowering others, especially upskilling experts who aren’t content creators yet. Seeing their success is highly rewarding.
For me, the key to creating viral content lies in understanding the community and tailoring content to resonate with the audience. This approach led to significant success at Hoog Catherijne, where we discovered what worked for our community and created highly engaging content, resulting in numerous viral hits.
For those starting in digital marketing, be open to learning and taking risks. Confidence comes with experience, so dive in and try new things. Pay attention to what moves people—it’s key to creating impactful content.”
