Roundabout

28/02/2022

🇺🇦 Russia's invasion of Ukraine has sparked international concern, reuniting the world's military superpowers and potentially triggering an intervention that might result in one of the world's most significant conflicts in decades.
This war is taking place in the age of social media, with memes, disinformation campaigns, and scams all contributing to the expanding whirlwind of information that can mislead, twist, and cloud what's going on in Eastern Europe.
Given this and social media's role in information transmission, platforms must act quickly to prevent any misuse of their networks for nefarious purposes. Several have already implemented measures to address specific aspects of abuse and disinformation.
Here's a rundown of what's been announced so far by the major social media platforms.

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www.linkedin.com/pulse/social-platforms-respond-crisis-ukraine-roundabout-social/?trackingId=U4EotmnnuKq%2FwnvIxjBe8w%3D%3D

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08/02/2022

Roundabout Industry Wire : Meta introduces ‘Personal Boundaries’

Social distancing is now also part of the virtual world. After beta testers experienced harassment on Horizon Worlds, Meta’s virtual reality (VR) platform, the company is introducing new ‘Personal Boundaries’ in an attempt to put a stop to misbehavior in the metaverse.

08/02/2022

Roundabout Industry wire : Is TikTok the future of social media

Short videos are immensely popular among young people. Snap CEO Evan Spiegel said this while discussing the latest quarterly earnings.

08/02/2022

Roundabout Industry Wire : Amazon reveals how big its advertising business has become

Roundabout Industry Wire : Amazon reveals how big its advertising business has become ...

07/02/2022

The Coolest ads - The sleeping crisis 😴

https://youtu.be/j8zXf_naSz8

Because politicians must first deal with their sleep issues before they can deal with the world’s problems, Livlab came up with a simple way to show how their lack of sleep is affecting us all.

Integrated advertisement created by Livlab, Portugal for Livlab, within the categories: Education, Health, Public Interest, NGO.

Because politicians must first deal with their sleep issues before they can deal with the world’s problems, Livlab came up with a simple way to show how thei...

07/02/2022

Roundabout industry wire : Is TikTok The Future of Social Media?

Short videos are immensely popular among young people. Snap CEO Evan Spiegel said this while discussing the latest quarterly earnings. Snap is the parent company of Snapchat and responsible for the popular app.

Snapchat users spend less time on their friends' Stories, but those same users do spend a lot of time on Spotlight.
It is precisely this part within Snapchat that most resembles the video format of TikTok.

While this initially appeared to be a trend at the start of the pandemic, Spiegel sees that current numbers still aren't reverting to the previous period, but the CEO assures investors that the platform will continue to innovate to keep the user base engaged.
It is not clear what changes are planned, but probably the video offer and the menu will resemble that of TikTok.
The focus is then more on videos that are presented on a full screen. You can also dive deeper into the content through the Discovery section within the app.
Mark Zuckerberg already knew this apparently, Meta described TikTok as a formidable enemy earlier last week. “People have many leisure options and apps like TikTok are the preferred choice.”

So both companies are looking very closely at what TikTok is doing.
Snap continues to show user growth, but Facebook disappointed its investor for the first time last week.

Not only is the number of daily and monthly users decreasing, the turnover is also lower than forecast. As a result, a market value of more than 200 billion dollars evaporated.

04/02/2022

https://www.roundabout.social/post/instagram-gift-shop-buzz-scam-promises-users-rewards-then-stealing-their-passwords

Instagram users are being targeted by a scam that promises them prizes in exchange for their credentials. It's been up for a while now, yet it remains to be prevalent, largely thanks to its ability to self-duplicate. The scam begins when users receive a message in their Instagram DM from what appear...

04/02/2022

https://www.roundabout.social/post/what-will-the-metaverse-be-like

Meta has repeatedly stated that the metaverse it envisions, is still 10-15 years away from reality. That means the real metaverse will be built for the next generation of consumers, but exactly what form this new digital world will take is hard to imagine. Of course all the images in this short vide...

03/02/2022

www.roundabout.social/post/twitter-articles-allows-users-to-share-longer-messages

Twitter has long been recognized for its 140-character tweet restriction, which was increased to 280 in 2017. With a new tool named "Twitter Articles," the platform appears to be experimenting with new options that allow users to post longer messages. App researcher Jane Wong was the first to notice...

03/02/2022

https://www.roundabout.social/socialmediamarketing-industry-wire-news

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27/01/2022

Instagram Introduces Scheduled Live Display on User Profiles to Boost Discovery of Upcoming Streams
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https://www.roundabout.social/post/instagram-introduces-scheduled-live-display-on-user-profiles-to-boost-discovery-of-upcoming-streams

Following up on its revelation last week of the platform's extension of remixable videos, Instagram has now disclosed its new display of scheduled live streams on creator profiles, allowing yet another method to promote upcoming live broadcasts in the app. The new display option, as seen in these ph...

27/01/2022

Twitter Updates Ad Manager with New Data Tracking Options and a New Overview of Tag Events
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https://www.roundabout.social/post/twitter-updates-ad-manager-with-new-data-tracking-options-and-a-new-overview-of-tag-events

Twitter has launched some new ad platform updates that aim to simplify ad targeting while also offering more information about campaign performance. To begin with, Twitter's 'Website Clicks & Conversions' objective will be renamed 'Website Traffic,' a more broad headline that will now feature a new....