20/04/2026
by
Provence is an interior specialist based in the Netherlands with over 25 years of experience. As the business evolved from kitchen specialist to a full-service interior partner, the brand no longer reflected its maturity, craftsmanship, or expanded role. The challenge was to evolve from a logo-led business into a cohesive identity built for the future.
The solution introduces a refined and structured identity system inspired by architecture and materiality. A typographic logo based on engraved letterforms, a symbol referencing fleur-de-lys and lavender, and a calm, natural palette create a sense of timeless authority. The result is a cohesive brand that honours Provence’s heritage while positioning it confidently for future growth.