Studio Forward

02/06/2026

Today, the festival begins.

The third and final story takes us to .natuurbakkerij , where flour, water, time and patience come together. A place where bread is not rushed, but carefully shaped by hand and guided by nature.

A story about craft, rhythm, and the people who keep these traditions alive.

30/05/2026

Next week, the festival begins with a series of workshops and stories around bread.

For the festival, I had the chance to capture three interview series about where bread comes from, who makes it, and the people behind it.

The second story brings us to , where grain is transformed into flour and centuries of knowledge continue to turn with the wind.

Will I see you there to listen to these beautiful stories?

27/05/2026

Next week, the festival begins with a series of workshops and stories around bread.

For the festival, I had the chance to capture three interview series about where bread comes from, who makes it, and the people behind it.

This connects closely to what I want to explore as a designer: honest food, local stories and the systems behind the things we eat every day.

This is where the bread story starts, at

Will I see you there to listen to these beautiful stories?

11/05/2026

Food often appears clean, simple and trustworthy, yet so much of the system behind it remains hidden.

With Reclaiming Food, we explored the distance between what we consume and where it comes from. Through research into local farmers, bakers and cooperatives, the project looks at food not only as a product, but as something shaped by labour, time, care and responsibility.

The installation makes the concealed mechanisms of industrial food production visible. It invites people to slow down, look closer and question the systems that have become normal in everyday consumption.

For organisations, this kind of work can open up critical conversations around food, sustainability and responsibility in a way that becomes physical, accessible and memorable.

Because food is never just food.
It carries systems, stories, choices and consequences.

SustainableDesign PublicIntervention

21/04/2026

Food is something we experience every day, yet so much of what happens behind it remains unseen.
With Tasting Change, we bring conversations around food into public space through tasting, making and dialogue. From cooking with nettles to questioning industrial food systems, the project invites people to slow down, engage their senses and reflect on what they eat.

For organisations, this kind of installation can open up meaningful exchange with audiences, create stronger public engagement and make complex themes around food more accessible, tangible and memorable. It offers a way to connect values, education and experience in a form people can truly take part in.

Because food is never just food. It carries stories, choices, systems and values.



Photo 3,4 and 5 by:

12/04/2026

Welcome to Studio Forward.

Studio Forward is led by Ward Willems and often works with emerging talent to bring projects to life, placing people where their strengths are most valuable.

We create installations, visual stories, printed matter, and shared experiences that invite people to slow down and look closer.

You can come to us for creative direction, concept development, visual storytelling, spatial work, publications, and collaborative projects that aim to make a lasting impression.

Curious to know more? Explore our website.

Special thanks to for the running man animation, and to for the photo.

26/01/2024

Together with .create , we’ve crafted magic for Ikregeljehypotheek.nl A brand new site that perfectly matches their style and audience, complete with stunning photos and videos from . Proud of this teamwork!

01/11/2023

02/10/2023

Exciting news! The latest issue of Studio Forward Magazine has just been released, featuring a collection of my recent works, including some never-before-seen projects! 🎉 Curious? Slide into my DMs to grab your copy.

For an immersive experience, bring the images to life and explore deeper layers with the Artivive app! 🎨📚 ”

27/09/2022

Logo | What is a flash?

What do you think of it? Let me know in the comments⬇️