Circular Media

26/11/2023

Your brand is more than a name—it's a story, more even, it's a promise.
It's about making genuine connections in a virtual world, turning followers into fans.

1. Optimize your profiles
2. Go over the nature of the content. Is it matching. Is it strategic?
3. What do the metrics tell you?

👉 https://circularmedia.nl/get-started-with-a-social-media-audit-a-simple-3-step-guide/

Getting a handle on your social media channels doesn’t have to be hard. With a simple check now and then, you can make sure you’re on the right track. Let’s break it down into three easy steps. Key Takeaway Table Step What to Do Why It’s Important Check Your Profile Fill out all the fields, ...

25/11/2023

- Integration -
Wrapping Up Our Black Friday Series!
Can you believe it's already Day 10 of our Black Friday journey?

From the first day, we've dived into the essentials of building a robust and dynamic brand. We hope each tip and insight has sparked some great ideas and given you a clearer direction for your brand's growth. 🚀

The journey doesn't end here! If you've found our series helpful and want more nuggets of wisdom, join our newsletter, sign up on our website! 📬
By subscribing, you'll get your hands on our exclusive Business Growth ChatGTP Hacks and our nifty Social Media Content Calendar Template.

We're all ears for your feedback too! Your insights are golden, and sharing them helps our whole community level up.

Thanks for being part of this amazing 10-day ride. 😎

23/11/2023

AI: The Future of business?!
Day 9 of our 10 day Black Friday series

Companies that don't adapt to AI are going to be left behind! Our prediction is AI offers huge opportunities. It can support company processes in many ways so you have a bigger impact with less effort.

You want to ask yourself, or AI for that matter these questions;
1. Where can AI be implemented in my company's processes?
2. Generate ideas about [ Topic ]
3. How can AI support my customers?
4. Brainstorm for best solutions about [ Topic ]
5. What would success look like in situation [ X ] And how can we measure it?

Bonus:
6. Generate out of the box ideas on how AI can innovate my business.

How do you use AI?

22/11/2023

Ads that Add! - How do you avoid your ad spending go to waste?
Day 8 of our Black Friday series.

You want to have more customers and sell more. Social Media is a way to directly communicate with your clients in a very friendly manner. Once the foundation of free, helpful content has been set up it's time to push.

Use these tips to get the most out of your ads.
1. Target your audience, interests, demographics, behaviors
2. The header title is 90% of your ad! An ad is worth nothing if nobody reads it.
3. Do proper A/B testing, before publishing it.

21/11/2023

Data!
Day 7 of our Black Friday series

Keep track of your metrics. Do this by measuring the impact of your socials through social media metrics.
Metricool is a great, free tool to start with. And there are others out there as well.

Key metrics to keep sight on;
- Engagement, is the content clicking with your followers?
- Followers Count, is the content drawing new people in?
- Impressions, An indication on your reach
- Interactions, is the content resonating with your audience?

20/11/2023

Explosion!
Day 6 of our Black Friday series

If you have to chose between a non engaged- huge follower count or a modest but heavily engaged follower count. The engaged followers would be preferable every time. These are the "fans" that want to be involved and try out your stuff.

In our experience, having a community group where you share premium content is super effective.
Join our Circular Media Community Group, where we share all our resources for free, for at least a limited amount of time.

What else is effective?
- Sharing free resources
- Ask Questions
- Share content your users have generated, for example, using your product or service
- Hold a contest

How do you stay in touch?

19/11/2023

Sunday Read: How to not get stressed out by not knowing what to post.

Needles to say, a big part of our business is keeping an online presence and post consistently.
In the past you could buy the frontpages of a magazine or newspaper. In today's world those newspapers are your socials.
There's just the writing that needs to be done. Good thing everybody can be their own media agency nowadays with just their phone.

This article helps you with tools and a framework to get some ease of mind.
1. With a small bit of research you know who to write for and in which tone.
2. Write out a rough sketch on what to post and which platform matches your target audience best.
3. Tools you can use.

Read more 👇

Introduction Posting and the task of what, when, and how often to post can often be a challenge. This challenge magnifies when aiming for the creation and sharing of content that not only speaks to the audience but also stays true to the brand’s voice and message. Our structured approach to social...

18/11/2023

A Branding Document, incredibly beneficial in guiding your content creation process.
It's a key step in working with us, essential, not only for managing social media but also for web design and an online presence in general.

If you don't have one yet — we're here to help you craft the fundamentals.
Follow our Article to write your own brand's guidelines. 👇

https://circularmedia.nl/a-brand-concept-document-to-aid-your-content-strategy/

Introduction Branding: A well-crafted brand concept document serves as a roadmap, guiding all aspects of a company’s marketing and communication efforts. It helps in creating a consistent and resonant brand identity across various digital platforms. Read more: Get Started with a Social Media Aud...

17/11/2023

Plan to Succeed! - Day 5 of our Black Friday series

Outlines of our content strategy roadmap
1. Define your core offers + ideal customers
2. Define your branding guidelines (brand concept)
3. Plan out content, possibly with our content planner document (80% free value / 20% promo)
4. Asses the impact and revenue through metrics. (Metricool - Free for one brand)
5. Adjust!

16/11/2023

Branding
Day 4 of our Black Friday series.

Why are we prioritizing brand building? Branding gives your organization a proper identity, makes your business memorable, and builds trust. It's your companies mission, and the promise you make to customers.

These 3 things often make for a great starting point:
1. Consistent coloring, and a logo that resembles your services and products.
2. In what tone are you talking to customers. What's your brand voice, is it playful, static, or professional?
3. Make sure it's consistent across all platforms, and communication channels.

Having a clear view on your brand helps in writing content as well.
Read more about this on our website.

15/11/2023

Rise to the top!
Day 3 of our Black Friday series.

You want to be found, not only on searching your brand's name but also on it's services.

Four things you can do to improve your SEO rating;
1. Optimize your current website on keywords and readability, on Wordpress the Yoast SEO plugin can be used.
2. Research keywords and trending topics that your audience will likely be interested in.
3. Start publishing this content on your website and make sure it get's indexed by google. The Google Search Console can audit your domain and it's pages.
4. Include backlinks in your articles. We have actually written a whole article about implementing backlinks. Read more about this on our articles section on our website.

14/11/2023

Who's Watching? - Day 2 of our Black Friday Series.
"More than anything, people want to be heard and understood"

Starting a strategy begins with the fundamentals. What are you offering, and -who- are you offering it to?
In setting up a brand strategy, start with creating a ideal customer avatar. Who is your ideal client, what does he like, what does he want, what does he NEED? How do we get him from point A to point B. What are his obstacles? Which pains is he facing, what's his (heroes) journey like? This knowledge shapes your content strategy, making sure it resonates with- and captivates your target audience.