26/05/2026
For the launch of Curaçao’s new World Cup football jersey, XCLSV360 transformed , together with , into the Official Curaçao Fanshop.
We completely reimagined the store into an immersive retail experience centered around the pride, energy, and culture of Curaçao. From the façade to the interior, every touchpoint was transformed.
But we didn’t stop at retail design alone.
To make the launch feel bigger than just a retail moment, we also produced the full activation around the store. From a live brass band bringing energy to the streets, to branded coolers with ice creams for visitors waiting in line to get their jerseys.
The impact was immediate:
- major uplift in traffic
- multiple sell-out moments
- and national media attention, including coverage by RTL News
This project perfectly shows what happens when retail, culture, branding, and live experience come together as one.