04/06/2026
WORK FOR ELIUD KIPCHOGE'S WORLD TOUR
Here he is! Marathon legend Eliud Kipchoge has kicked off his ambitious world tour: Eliud’s Running World. Seven marathons across seven continents. On 24 May, this unique global journey officially began at the Cape Town Marathon in South Africa.
We had the opportunity to create something special for the tour: the commemorative plaques that Eliud personally signs and presents to key figures at each event. As seen here with Clark Gardner, CEO of the Cape Town Marathon. True one-offs!
It remains incredibly rewarding to be involved in an international sports marketing project like this and to see our work appear around the world. Out in the wild!
This is print production at a very contemporary level: materials, precision-routed lettering and logos. A blend of classic graphic design, high-tech production and a touch of 3D. Throw it all into a blender and mix away. Great fun to create!
We still believe print remains a powerful communication tool. Especially alongside digital communication, AI and all the other modern innovations. Unique productions on unexpected materials tell a personal story and help complete a brand experience.
Physical communication that is not only seen, but also touched, experienced, kept and remembered.
Many thanks to Tim te Braken of Global Sports Communication Sports Communication for another fantastic collaboration (and another wonderfully tight deadline ;-) ) and to Leo Schrijver of DPN Rikken Print for a superb production and tremendous support.
Also check:
www.eliudsrunningworld.com
www.reynhard.nl