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Francesca Moon - Image Consultant Style, Perfumes & Colour Analysis

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Nederland
Rotterdam
Francesca Moon - Image Consultant Style, Perfumes & Colour Analysis

Colour Analysis | Personal Stylist | Outfit Curator | Creative Space
Rotterdam, The Netherlands

Please reach out through the website, I don't use Facebook

13/12/2025

Something new is on its way…

Video by

Personal stylist Netherlands
Rotterdam Image Consultant
Outfits
Small Business
Creative business
Colour Analysis
Body Yin and Yang
Style Essences
Archetype
Rebranding
Personal Branding

20/10/2025

Feeling like the world is a chaotic mess and you’re just… stuck?
Yeah, me too. My paints are gathering dust, that dress I was so excited to finish is now just staring at me with pity, and I’m over here frozen like a deer in headlights, except less graceful and more “why did I think I could sew?”
But here’s the thing: The world wants us to be quiet, practical, and, let’s be honest, also boring. So let’s be the opposite.
Wear the loudest, sparkling outfit you own. Ignore the chores and pick up that paintbrush. Do one thing that says, “Nope, not today, capitalism. I’m going to enjoy myself.”
One day that I felt like that, I did it. I booked a photoshoot when the idea of being in front of a camera made me want to crawl into a hole. I felt awkward. I posed like a robot. I cringed the whole time. And then towards the end, I felt like a rockstar. For one hour, I wasn’t just “me”, I was the main character!

Sometimes my clients say the same when they book a styling consultation; it starts by feeling uncomfortable and then they leave seeing themselves with different eyes. Confident, happy, beautiful.

So. What’s your tiny act of rebellion today? (Mine might involve finally finishing that dress… or just buying more fabric and pretending I’ll get to it. We’ll see 😅)

16/10/2025

Last year, I entered a Halloween-themed contest with , a brand that, if you know me, is so my vibe.

And since the perfume we created for it is basically Halloween in a bottle, now feels like the right time to share it.

The name is “Eternal Sorrow”.

Here’s the story behind it:

“In a forgotten crypt beneath the churchyard, the echo of a heart beat faintly drummed, though no living soul had ventured there in centuries. The air was thick with dust and secrets, and the walls whispered the names of those long decayed. One night, as the moon rose full and cold, a shadow shifted a figure in velvet robes emerged from the crypt, eyes glowing with a sorrow which is not of this world. Her touch withered the flowers at their feet, as she wandered into the village, seeking the one who had buried her alive so long ago...”

The idea:
I imagined it as a smoky, aged incense, with hints of decayed rose petals, damp stone, and burnt vanilla. The idea should be a lingering trace of dried blood and faded leather that completes the eerie elegance of eternal sorrow.

Personally, the notes I smell the most are the dried black rose, the Church incense, the damp stone, and a sort of powdery “vintage makeup” scent.
The leathery element is very faint, almost imperceptible to me. There’s also an “airy” and “watery” smell, that gives it that ethereal and ghostly vibe.

It’s cold, melancholic, eerie, the kind of thing a vengeful spirit might wear.

I love dark and “Halloween” scents, aesthetics, jewellery... to me, Halloween should be all year long!

Anyone else feeling the same? 😃

26/09/2025

The best season is finally here!
I love Autumn, it’s the time of the year I feel most comfortable and at ease. I love the colours, the vibe, the temperature… I wish it lasted longer. These photos are from last year and I’m looking forward to see these colours soon again 🧡🍂🍁

25/09/2025

In the early-mid 2000s, shopping in Bologna-my hometown, felt completely different from shopping in Sicily. And going abroad? Spain, Austria, France, the UK, each place had its own vibe, its own boutiques, its own things. I’d come back to Italy with clothes no one else had, feeling like a diva because I knew my style was unique.

Now? Amsterdam, Rome, anywhere, it’s all the same. The same chains, the same synthetic fabrics, the same overpriced junk disguised as quality. Independent designers still exist, but you have to dig to find them.And online shopping? Not better. Just a different kind of exhausting.

Is that “100% cotton” actually cheap cotton marked up? Is that “wool blend” just polyester? Are those reviews even real? Shopping used to be fun, something to do with friends, an adventure. Now it’s me, my laptop, and a mountain of skepticism.Even in stores, it’s the same Zara, the same H&M, the same soulless experience.

Assistants don’t care, prices are inflated, and everything feels like it’s designed to fall apart in a year.I used to love shopping. Now? It’s a chore. A skillset. Want to buy a shirt? Better spend hours researching fabrics, supply chains, sewing techniques. A coffee machine? Now I’m an expert on brewing methods. A lawnmower? Suddenly I know more about blade types than I ever wanted to.

I didn’t sign up for this.

I just want to trust that what I’m buying won’t fall apart, or that I’m not being scammed. And if I pay “luxury” prices, I really want the item to be luxury.

I’m done with the fast fashion traps, the fake quality, the endless research just to buy anything. I want to love what I wear again, not just settle for what’s left.

The “ensh*ttification” is a big issue. Late-stage capitalism has turned shopping into a minefield.

Small designers? Buried under scammers on Etsy.
Thrift stores? Selling Sezane shirts for more than retail (true story, I saw this recently).

Do you feel this way too?

If so, I can’t fix capitalism, but I can help you cut through the noise. Find your signature style, shop smarter, and maybe even reclaim a little of that old magic. (Lawnmower advice sold separately.😅)

15/09/2025

As a millennial, I remember that 2016 was the era of the perfect cut crease, 20-step routines, and YouTube tutorials convincing us we needed every new palette, highlighter, and setting spray to feel complete. My vanity became a graveyard of half-used foundations, dried-out liquid lips, and eyeshadow palettes that unfortunately expired before I even hit pan.

Makeup wasn’t just makeup, it was a personality, a vibe. If you weren’t contouring like a Kardashian were you even trying? Brands thrived on FOMO, dropping limited-edition collabs constantly. We were sold the lie that we needed a specific product for each small part of the face. But most of us weren’t using half of it. We were collecting, not creating.

Then the pandemic hit, and the “clean girl” aesthetic took over. We stopped using as much makeup, we stopped the fun colours and we started to lean into multiuse products, less or no eyeshadow, glossy textures, glass skin... besides wasting money, I also realised how eventually I didn’t get to use a lot of those products because of guilt, because of “maybe someday”... and then what? Many of these products expired without even being used.

How many products I bought because of trends, because I thought I needed them, because I didn’t know what actually looked good on me?

I have tons of “n**e” lipsticks that are awful on me, because as a Cool Winter, my concept of n**e lipstick is very specific... getting a Colour and Style Analysis is not just about the colours and fit, but it’s actually an investment in yourself and a way to buy better, find a signature and unique style and stop wasting money on things that don’t suit you. I wish I had that awareness back then.

Does this resonate with your experience? If it does you may want to book your consultation with me, I promise it will be worth it!

29/05/2025

In a world that tells you to do a “clean girl makeup”, you should answer back with bold lips and dramatic eyeliner! 💄

Next time I should share a 2016 style look with a full glam, cut crease and insane contouring! We should bring back those vibes when we had lots of fun and didn’t care about cringe culture!

28/05/2025

Are you always dissatisfied when shopping for new outfits? Maybe you just need a Yin & Yang style consultation 💜

Available in Rotterdam and online.

Style coach Rotterdam
Stijlcoach
Image Consultant
Personal Style
Netherlands Fashion
Shopping Rotterdam

21/05/2025

Beauty starts from taking care of your mental health.
Take time to disconnect.

Spend time in nature. Even for a few moments if you can’t take long breaks.

Your glow up will start there.

I took a little holiday and these are a few pictures of where I was. Soon I’ll be back with some cool stuff!

Stay tuned and check my website cause chances are I’ll share more there than on socials 😊

(Also is the best place ever to stay if your planning a trip to Galicia and you’re looking to be in peace and nature away from mass tourism ✨🍀)

02/05/2025

Do you want to shine more than the sun this summer?

Book your Colour Analysis and/or a Style Yin & Yang consultation!

Reach out to me through my website www.francescamoon.com (link in bio)

Photo by

Style Coach
Stijlcoach
Image Consultant
Colour Analysis
Kleuranalyse
Rotterdam
Nederland

01/05/2025

Hey all! Long time no see!

And you’ll see even less of me here on social media!

I talked about this a lot, but now I want to finally express more in-depth the reasons behind my absence and what I’m focusing on.

I won’t disappear, I will still use these tools to show my work, but not all the time. I want to focus on life outside of social media, on my website, on writing without a character limit, on a platform that is just mine (my blog will be available at some point 😅, don’t worry, I’ll let you know here too!)

I’m choosing authenticity, I’m choosing to do things my way and not follow what trends are dictating.

I’m an image consultant, not a social media professional, not a marketer, not a content creator... and I’m no marketing expert, but I believe that one way to stand out is also not to do what everyone else does.

I want my work to speak for itself, I want to be recognised for being competent and good at what I do as an image consultant.

I’m going to follow my instincts, take care of my health, and do what is best for me. If I’m happy and healthy, then I’m already successful.

If I’m stressed, burnt out, and tired, I cannot take care of my customers properly, and this is not what I want.
No matter what I’m going to do, how I’m going to advertise my work - I’m sure the right people will find me. 💜

Adres

Rotterdam

Openingstijden

Maandag	10:00 - 17:00
Dinsdag	10:00 - 17:00
Woensdag	10:00 - 17:00
Donderdag	10:00 - 17:00
Vrijdag	10:00 - 17:00
Zaterdag	10:00 - 17:00
Zondag	10:00 - 17:00

Website

http://Www.francescamoon.com/

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