06/05/2021
7 Tips for Instagram Stories Highlights for your business
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These tips fit for small businesses, lifestyle brands or professionals. Your Highlights work as a digital marketing arm of your business 💪🏼
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#1: Highlight Products or Collections You can save important information in your Instagram Stories Highlights, such as, seasonal collections, new arrivals, and share sales and other promotions. For professionals, a list of services that you offer can be saved to your Highlights for easy access.
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#2: Highlight Reviews & Testimonials By sharing customer testimonials, you build trust. This is the first thing that customers are looking for.
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# 3: Highlight BTS Provide a little behind-the-scenes (BTS) brand footage through your Highlights. It's crucial that your community feels connected to you and your brand. This is a great way to humanize your brand and your social media content.
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# 4: Share User-Generated Content Show your customers that you care by sharing your customers posts and stories that your brand has been tagged in. People appreciate when their content is shared.
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#5: Conduct Polls & Ask Questions Save FAQ to your Stories Highlights for easy access.
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#6: About You Highlight People like to buy from people. Introduce yourself, present your company mission and value.
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#7: Tutorials and How-To Guides Show precisely how your product or service works, what your product or service is, what it does, and how customers can get it, as well as the benefits your products or services have. Do you have any questions?