Very Good Marketing

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Nederland
Rotterdam
Very Good Marketing

We are focused on all things internal and external communications. Yes!

We build websites, do branding, handle social media, set up and execute internal and external communication plans for small and big companies, governments and charities.

30/08/2025

Some products affect one household at a time. Others—like electricity or water—impact an entire society in a single moment.

I use the example of an electricity provider not to point fingers, but because it clearly shows how deeply one disruption can ripple through society.

What stands out to me is not just the technical side of recovery, but the communication and campaign strategy that can follow.

Instead of only focusing on fixing the issue in the moment, a sustained public campaign can help reduce future risks, ease tensions, and share responsibility with the community.

By raising awareness, educating people on prevention, and guiding them during and after a blackout, the backlash from the public can be diminished—and trust can grow. A campaign transforms a crisis from being “the company’s fault” into “a shared challenge we can manage together.”

In the end, crisis communication is not just about responding, but about preparing, educating, and engaging.

23/08/2025

What Is “Strategic Marketing” — and What’s Often Missing?

Many companies say they have a marketing strategy. Too often, “marketing strategy” gets confused with a content calendar, a social media plan, or a list of upcoming campaigns.

But strategic marketing is bigger than that — it’s the bridge between where your business is now and where you want it to be in the future.

It’s about knowing your customers 👥 and your market 📊 — not guessing. It’s about focus 🎯, choosing the right audience, and staying consistent in how you show up.

Clear goals ✅ matter. “Get more customers” isn’t a strategy.
“Increase market share in X segment by 15% in 12 months” is.

Then comes ex*****on 💪 — timelines, budgets, responsibilities — and the part most skip: tracking results 📈 and adjusting fast when things aren’t working.
The truth? Most companies don’t lack ideas.

They lack alignment, clarity, and follow-through.
💬 Your turn: Is your marketing truly strategic — or just a series of activities?

Food for thought: Is your marketing truly strategic — or just a series of activities?

23/08/2025

Marketers: Stop pitching your budget the same way every year or time!

Here’s the reality 👉 Your CFO or CEO isn’t rejecting your ideas… they’re rejecting your approach.

Every CFO has a budgeting mindset — and if you can speak their language, you’ll unlock the funds you need.

I recently mapped out 8 budgeting styles and how a Marketing & Communications Manager can tailor campaigns for each one:
📈 Incremental
📝 Zero-Based
🎯 Activity-Based
💎 Value Proposition
🔄 Rolling
⚖ Flexible
📊 Static
📦 Project

I have noticed that often not just one style is chosen and especially that you can always change it.

The trick? Pitch the same campaign differently depending on the budget method.

For example:
💎 Value Proposition → Focus on the highest ROI tactic only.
🔄 Rolling Budget → Plan in waves, with constant optimisation.
📦 Project Budgeting → Show milestones, deliverables, and a clear end-point.

Marketing (wether external or internal) success isn’t just about creativity — it’s about financial fluency.

Learn to adapt, and you’ll stop asking for budget… and start winning it.

23/08/2025

🚀 Your campaign isn’t failing because your idea is bad… it’s failing because your communication is. What does this really mean?

I see it all the time:
Brilliant concepts. Inspiring goals.
But when it’s time to roll them out, the message lands flat, the audience doesn’t engage, and momentum fades.
Here’s the truth — successful campaigns don’t happen by chance.

They’re built on five non-negotiables:
1️⃣ A crystal-clear objective – so everyone knows the destination.
2️⃣ Real audience insight – not assumptions, but evidence.
3️⃣ Key messaging + story – the hook that makes people care.
4️⃣ Internal alignment – because your team is your first audience.
5️⃣ Channel strategy + rhythm – the right message, in the right place, at the right time.

When all five work together, your campaign feels effortless from the outside… but inside, it’s precision-engineered.

I help brands and organisations create campaigns that don’t just “look nice” — they move people to action.

If you’re ready to make your next campaign impossible to ignore, let’s talk.

23/08/2025

Culture isn’t built by leadership alone — it’s shaped every day by everyone in the organization.

The truth is, employees have just as much power to strengthen or weaken a company’s culture as managers and directors do.

Sometimes it’s intentional, but often it’s small daily habits — gossip, withholding information, staying silent when something’s wrong — that slowly shift the tone of a workplace overtime.

In this post, I’ve shared common ways employees can unintentionally or intentionally harm a culture — and, more importantly, practical shifts to turn those habits into culture-building actions.

Take a look, reflect, and ask yourself:
👉 Which behaviors do I see in my team… or maybe even in myself?

Because when everyone takes ownership, culture stops being a “management issue” — and becomes a shared strength.

If your organization is going through such a stagnant phase, let’s talk. This is all part of internal communications and, therefore, internal marketing.

23/08/2025

You can feel it — even if you can’t always name it: culture shapes everything.
But how exactly? And why is it often the difference between progress and stagnation?

I see it all the time:
The strategy is solid. The plans make sense. But ex*****on? That’s where things break down — and it often comes down to what’s happening beneath the surface.

📊 In the visual below, I break down why internal culture isn’t just a soft topic, but a powerful driver (or blocker) of growth.

And more importantly: how it impacts your people, your decisions, and your results.

🔍 Take a look — and let me know what resonates. For more info, feel free to reach out to me.

Are you seeing signs of cultural friction or strength in your organization?

23/08/2025

Many companies face the challenge of slowing growth or even decline, but seldom go in depth and connect marketing, sales and off course proper communications.

That’s why I worked out a simple Commercial Line Roadmap using one physical and one digital product as an example.

The idea is simple: if you understand the essence of this roadmap, you can apply it across multiple industries.

The roadmap shows how to:
✅ Move from decline to growth
✅ Strengthen retention and customer loyalty
✅ Use cross-selling and upselling as natural growth drivers
✅ Measure success with clear KPIs

Whether you’re in consumer goods, tech, services, or even finance—the principles hold true.

It’s about creating a clear path from product focus, to ex*****on, to measurable results.

👉 Curious to see how this roadmap might apply to your business or sector? Let’s connect and exchange ideas.

06/01/2022

for your ? Say no more!

Send us a message if you need some advice!

04/01/2022

Ok, so now you know, what you want to do. What type of business you want to start or by now you are just tired of the look and feel of your current business. This is the proper time for your branding or rebranding.

Here are a few tips! Need help? Just contact us!

Adres

Beursplein 37
Rotterdam
3011AA

Website

https://www.verygoodmarketing.nl/

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