30/06/2026
Brand strategy doesn’t fail because it’s wrong.
It fails because it doesn’t survive ex*****on.
Every touchpoint, every decision, every campaign, every interaction either strengthens the brand or slowly pulls it apart. Because in the end, a brand is not what you say. It’s what you consistently do.
In episode 6 of Brand Focus, Pim van Helten explains why ex*****on is where brand strategy becomes real, and why the brands that grow are the ones that stay focused on one clear direction over time.
Listen to the episode here: https://hubs.ly/Q04mXZfT0
Available on Spotify, Apple Podcasts, Podimo, and YouTube.